What is RGSP? Google’s Randomized Generalized Second-Price ad auctions explained
Search Engine Land
OCTOBER 13, 2023
If the highest bidder automatically won every Google ad auction, there is a risk the search engine could be left serving poor-quality ads. Vallaeys went further by using an example of an ad auction that had a 4% threshold for predicted CTR. Conversion rate. One, increase your long-term value to the venue.
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