Search Engine Land

MAY 30, 2023

Being successful on YouTube requires a big budget and professional production equipment. Do you feel like they care about educating, entertaining or understanding their customers? Building a loyal, engaged customer base that actively advocates for your product or service could be one of the most valuable things you ever do.

Niche 100

Niche Entertainment Education Promote 100

ConversionXL

JUNE 23, 2020

Executed well, advertorials provide value to the target audience while also selling a product or service. Advertorials are a PR play on steroids, akin to pitching your product or company to a journalist and getting a favorable write-up (but paying for the privilege). More space to sell potential buyers on your product.

Entertainment 105

Entertainment Angle Education Promote 105

Hubspot

JANUARY 20, 2021

When YouTube first launched, people like me finally had a platform to share stories, entertain, and educate. Impressions and click-through-rate (CTR) will tell you how attractive your thumbnail and title are. Followers can scroll down a brand’s timeline to see their pictures and videos as well as shop their products.

Niche 101

Niche Entertainment CTR Follow-up 101

Search Engine Land

NOVEMBER 17, 2023

Give up on ever making money, sharing your work with others, or promoting your products or services. And helping organizations succeed comes down to two types of tasks: Content SEO : Creating and assisting with creation of pages that might provide information, entertainment, or other value to site visitors.

Engineering 125

Engineering Niche Promote Up-sell 125

Hubspot

MAY 28, 2020

Readers will find a shopping list of products that organize items, like tabletop device holders, vacuum storage bags, and drawer dividers. Clickbait is great for raising CTR, so it’s a no-brainer for brands looking for new ways to advertise. We've now seen that clickbait can come in a few forms: video content and editorial content.

CTR 96

CTR Click Through Rate Entertainment Price 96

Hubspot

SEPTEMBER 21, 2016

Advertisements are show to customers who have demonstrated what we call intent, which is an action they’ve performed on an advertiser’s site that shows they’re interested in a product or service. Web retargeting is popular in nearly every vertical from ecommerce and travel, to B2B and entertainment. 1) Segment your audience.

CRM 75

CRM CTR Campaign B2C 75

Hubspot

NOVEMBER 8, 2019

This helps build social proof that their product works without seeming promotional. Additionally, you can share posts and interact with customers who mention your brand to spread awareness of the positive results your customers' get from using your product or service. Post offers and discounts online. Showcase happy customers.

Campaign 52

Campaign Promote Entertainment Launch 52

ConversionXL

JUNE 11, 2018

But you can also use email automation to add a lot more value to the overall experience your customers have with your product or service, not just to ask them for something. For your business, that might be direct mail coupons sent after someone buys a specific product they’re likely to want again. It’s no wonder they’re so popular.

A/B testing 133

A/B testing Education Follow-up Campaign 133

Martech

MAY 30, 2023

But with 6sense Display Ads, they reached all 42 accounts with a 79% CTR and eight meetings booked. Then they tried Clearbit data to segment its customers by industry and created seven industry audiences: media/entertainment, health, martech, ed tech, travel, HR/recruiting, and fintech.

Sports 127

Sports SQL CTR Entertainment 127

Hubspot

OCTOBER 9, 2014

For example, your data might show that visitors to your pricing or product page are more valuable than your blog visitors. The most common tactic is to simply promote your highest value offers, like a free trial of your product, a request for a demo, etc. What time do they search for your products? How could it not?

Campaign 78

Campaign Networking Promote CTR 78

Heinz Marketing

AUGUST 28, 2023

Direct competitors offer similar products/services to the same target audience, while indirect competitors might solve the same problem differently. Products/Services: Analyze your competitors’ offerings in terms of features, quality, pricing, and unique selling propositions (USPs).

B2B 86

B2B Objectives and Key Results Click Through Rate Strategize 86

Hubspot

SEPTEMBER 17, 2018

Better yet, video production is more cost effective than ever — you can shoot in high-quality, 4K video with your smartphone. Video as a tactic was likely centralized with your creative team as an one-to-many awareness play, with lots of focus on expensive production and little analysis to show for it. But, don’t fret. Brand Videos.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

Hubspot

DECEMBER 17, 2013

This 80% could include your own blog posts about the industry (not about your products/services), content from credible sources within your industry, user generated content, etc. T he source of the content is up to you, a s long as that 80% is helpful, educational, or entertaining for people in your industry (and not sales-y).

A/B testing 72

A/B testing CTR Entertainment Follow-up 72