Remove CTR Remove Follow-up Remove Niche Remove Promote
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How to transform your Google Ads headlines with anti-audiences

Search Engine Land

Who fills out a form but never follows through to become a client or customer? Lingopie’s ad, “Bingewatch your way to Fluency,” perfectly promotes its offering. The problem is clicks and click-through rates (CTR) are poor metrics for determining an ad’s effectiveness. Does this mean you should aim for a lower CTR?

CTR 100
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A Complete Guide to YouTube Analytics

ConversionXL

With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. YouTube elevates videos (and channels) that prove meaningful engagement, which is exactly what AVD and CTR do. Why does YouTube elevate AVD and CTR?

CTR 134
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Where Does Pinterest Fit in Your Marketing Mix?

ConversionXL

That said, company promotion is indirect—don’t plan a hard sell. Niches that work well on Pinterest. Because Pinterest is a visual platform, niches such as recipes, travel, fashion, parenting, home decor, and fitness do incredibly well (similar to Instagram). You can promote the most successful pins heavily.).

CTR 114
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Is your YouTube Channel a brand video graveyard? How to revive it

Search Engine Land

It comes about when brands fail to do the following: Create engaging content that resonates with their audience. You don’t necessarily need a huge budget or fancy tech, but you do need time to research, plan, upload, optimize and promote. Surprise, surprise, these do not work well on YouTube. Time is also a huge factor.

Niche 100
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How to Become a Marketing Manager

ConversionXL

Perhaps you want to move up the ranks at your current company, or maybe you’re looking to change careers. In this article, you’ll learn what you can expect in the role, how you can demonstrate your worthiness to become a marketing manager (at your current place or in greener pastures), and how to present your case for a promotion.

Promote 141
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YouTube Strategy Lessons from a Channel with 1.6 Million Subscribers

ConversionXL

Because it’s so challenging to create engaging content, there’s a big opportunity to create fresh content and carve out your niche. You can break them up into three main types—education, entertainment, and self-promotional. Self-promotion. Click-through rate (CTR). Middle-of-funnel tries to build trust.

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YouTube advertising: The ultimate guide

Search Engine Land

But you can also combat this by developing a stronger niche and filtering audience targeting to reduce costs. Best for: Calls to action, promoting additional content, and maintaining engagement. Use a CTA that encourages users to explore specific product features, download resources, or sign up for newsletters to deepen engagement.