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How out-of-order ad promotion works on Google Search

Search Engine Land

This practice is known as out-of-order ad promotion. This little nuance to how the ad auction works can be confusing, so in this article, I’ll explain how out-of-order promotion works and why Google does it. In our example, Ad 2 meets the relevance requirement because its predicted CTR is 5%, higher than the 4% threshold.

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How To Build the Email List of Your Dreams

Salesforce

Your email list will allow you to send targeted messages with promotional and informative messages to subscribers. Email lists are great because when people choose to sign up for content, it means they’re already interested in your brand. Paid email lists end up in people’s spam folders, or they’ll unsubscribe – and feel mad about it.

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A Complete Guide to YouTube Analytics

ConversionXL

With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. YouTube elevates videos (and channels) that prove meaningful engagement, which is exactly what AVD and CTR do. Why does YouTube elevate AVD and CTR?

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Case study: How to get rid of a negative ‘People also ask’ result

Search Engine Land

You must keep up with Google’s ever-changing algorithms and rich results, including the People also ask box. What follows are the steps we took to help our client with their negative PAA result. The approach Our initial ORM strategy was to try and push out that negative PAA by promoting the positive PAAs, which ranked below it.

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Twitter blocks links to Meta rival Threads

Search Engine Land

” “Adding “filter:follows” and clicking Latest will show you everyone you follow who has posted links to Threads.” Earlier this week, when Threads sign-ups surpassed the 100 million mark, the billionaire tweeted “Zuck is a cuck.” ” Why now? .” ” Why now? What has Twitter said?

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Optimize your Email Deliverability: A Look at Heinz Marketing

Heinz Marketing

We’ve been on quite the journey together – investigating how who you send to , what you send , and how you send it all add up to determine how (or if) an email is received by your reader. And worse yet, our emails were landing in the Promotions tab every time. We hit rock bottom that month with a CTR of 2.2%.

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5 essential Google Shopping optimizations Google won’t tell you by ShoppingIQ

Martech

Follow the link at the end of this blog post to download the full list of tips and access your free one-hour consultation for more bespoke advice and tactics. This time, Amazon is at fault for promoting an inaccurate price that misleads the customer. As a result, your cost per click will end up being cheaper.

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