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How out-of-order ad promotion works on Google Search

Search Engine Land

This practice is known as out-of-order ad promotion. This little nuance to how the ad auction works can be confusing, so in this article, I’ll explain how out-of-order promotion works and why Google does it. In our example, Ad 2 meets the relevance requirement because its predicted CTR is 5%, higher than the 4% threshold.

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How to transform your Google Ads headlines with anti-audiences

Search Engine Land

Who clicks your ads but doesn’t become a lead or make a purchase? Who fills out a form but never follows through to become a client or customer? Most businesses running ads already know who the “problem clicks” are from. Lingopie’s ad, “Bingewatch your way to Fluency,” perfectly promotes its offering.

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How To Build the Email List of Your Dreams

Salesforce

Your email list will allow you to send targeted messages with promotional and informative messages to subscribers. Email lists are great because when people choose to sign up for content, it means they’re already interested in your brand. Paid email lists end up in people’s spam folders, or they’ll unsubscribe – and feel mad about it.

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A Complete Guide to YouTube Analytics

ConversionXL

With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. YouTube elevates videos (and channels) that prove meaningful engagement, which is exactly what AVD and CTR do.

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How to Promote Your Digital Marketing Agency on Social Media

Lead Fuze

Leveraging Social Media Channels: Boost Your Agency’s Online Presence Let’s dive in and explore how to effectively promote your digital marketing agency on social media. Studies show that content shared by employees receives 8x more engagement than content shared through official channels. Ready to take it up a notch?

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8 Proven Traffic Sources for Your Sales Funnel

ClickFunnels

This begs the question: why do some marketers get caught up on establishing a sole stream of revenue? Considering the astronomically high click-through rates of ads in the top Google position, however, we can understand why perhaps it’s a more than worthy investment. Email Lists.

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Case study: How to get rid of a negative ‘People also ask’ result

Search Engine Land

You must keep up with Google’s ever-changing algorithms and rich results, including the People also ask box. What follows are the steps we took to help our client with their negative PAA result. The approach Our initial ORM strategy was to try and push out that negative PAA by promoting the positive PAAs, which ranked below it.

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