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How out-of-order ad promotion works on Google Search

Search Engine Land

This practice is known as out-of-order ad promotion. This little nuance to how the ad auction works can be confusing, so in this article, I’ll explain how out-of-order promotion works and why Google does it. Out-of-order promotion also allows Google to enforce its relevance standards.

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How to Follow Up with Leads: Strategies for Sales Success

Lead Fuze

Effectively following up with leads is an essential ability for sales representatives, marketers, and entrepreneurs alike; this guide will cover various tactics to assist in the process. In this comprehensive guide, we will delve into various strategies that can help you properly follow up with potential clients.

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Google updates Gmail ads with new layout and ‘Sponsored’ label

Search Engine Land

This update follows Google’s initial introduction of the Sponsored label to search ads in 2022, which aimed to help consumers “make sense of the information” they see and to ensure that ads are clearly labeled. Making your ad label more obvious has the potential to impact click through rates on your ads.

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Google Search now supports discussion forum and profile page structured data

Search Engine Land

This markup will help Google highlight the creator’s name or social handle, profile photo, follower count, or the popularity of their content in the Google search results. These reports show you valid items related to your marked-up pages. You don’t need to use both types of structured data on the same page.

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How to create a successful 2023 holiday season SEO strategy

Search Engine Land

Although temperatures continue to linger in the upper half of the thermometer, it’s never too early to begin setting your SEO campaigns up for success amid an ever-crowded holiday shopping field. Up to 70% of people would rather get information about a company or learn something from an article or blog post than a traditional advertisement.

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How You Can Get Started With Email Marketing Today

Salesforce

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. Email marketing is a form of direct marketing that uses messages to promote products or services, send thought leadership pieces, or connect with their audience in other ways.

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An SEO guide to optimizing your Google Publisher Center account

Search Engine Land

You can learn how to set up your account right the first time. On top of these foundational settings, Publisher Center offers up to three products: Google News publications. To achieve the highest visibility, show the full extent of your content coverage by: Setting up a section to match each of your website parent categories.