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A Complete Guide to YouTube Analytics

ConversionXL

Done right, YouTube ads are a profitable endeavor. With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. By elevate, we mean high AVD and CTR can get you into YouTube’s recommendation engine.

CTR 134
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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Their insights support decision-making and budget management by identifying profitable channels and honing in on where to maximize conversions. Traffic from non-paid results on search engines. Build future content around the most popular non-branded terms. Run customer questionnaires to work out your Net Promoter Score (NPS).

CTR 105
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The Definitive Guide to Video Prospecting

ConversionXL

This approach brought CXL a 34% CTR which is impressive given the fact that the average email CTR across all industries is closer to 10%. Production companies need to pay their people, equipment, and make a profit. So, they aren’t promoting their tool in this video (at least not directly). Explore production options.

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How to Personalize Transactional Emails With Dynamic Content

Hubspot

You're probably already acutely aware of this, and have already started to incorporate personalized elements into your promotional emails. for non-transactional emails. We all know this is true for promotional emails, but few marketers have begun to further optimize their transactional emails with advanced personalization.

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A Simple Guide to Setting Up Your First LinkedIn Ad Campaign

Hubspot

More and more marketers are turning to LinkedIn to promote their products, services, and content. For example, when promoting a book to college professors, putting the words "College Professor's Guide to …" may generate a higher clickthrough rate (CTR) than generic, untargeted copy. Look at the CTR of each ad.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

You don't need to have specific names in mind, though; LinkedIn allows you to also target companies based on the industry (like Legal, Non-Profit, or Finance) and company size. Follower ads promote your LinkedIn Company Page and use LinkedIn profile data to personalize each ad. Demographics. Call-to-Action (CTA).

Campaign 101
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This day in search marketing history: January 14

Search Engine Land

We love this product and team; on strategy and profitable.” 2010: Businesses could use their Place Pages to promote time-sensitive (real-time) events – as long as they could find the feature. 2014: How To Use Excel To Easily Spot SERP CTR Trends by Chris Liversidge. Yahoo’s Irving: “Hell Yes” Yahoo Is Committed To Flickr.