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How to uncover hidden gems in your paid search accounts

Search Engine Land

This guide will walk through some key reports, tools and analyses that can yield impactful insights for optimizing your paid search efforts. For example, let’s say you’re looking at a campaign and notice a high CTR coupled with a low CVR. What does this indicate?

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Setting PPC goals: How to tailor KPIs and metrics for each funnel stage

Search Engine Land

When working with a new PPC client, I help them establish goals aligned with their business objectives. Let’s explore a framework for setting effective key performance indicators (KPIs) and metrics aligned to your business goals for each funnel stage. PPC KPIs and metrics: How do they differ? Increase website traffic. Nurture leads.

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Is a Marketing Agency Worth It: Revealing Key Benefits

Lead Fuze

Many organisations grapple with the issue of whether to enlist the services of a marketing agency as they strive for greater digital reach. Conclusion The Value of a Digital Marketing Agency As a sales rep, recruiter, startup owner, marketer or small business proprietor, you know that online presence is key to success.

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How to Create an Effective Sales and Marketing Plan

Highspot

This plan serves as a roadmap, outlining clear objectives, targeted customer segments, and actionable tactics to drive sales and promote brand awareness. Marketing Plan: Concentrates on creating awareness, generating interest, and positioning new products or services in the market.

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How to Create an Effective Sales and Marketing Plan

Highspot

This plan serves as a roadmap, outlining clear objectives, targeted customer segments, and actionable tactics to drive sales and promote brand awareness. Marketing Plan: Concentrates on creating awareness, generating interest, and positioning new products or services in the market.

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How to create SMART SEO goals (with examples)

Search Engine Land

Having a target to aim at allows you to sanity check your actions and ensure the way you spend your SEO time is in service of the goal. SEO goals aim to progress your SEO and support your broader marketing and business objectives. Ranking in the top 3 results for keyword X nationally is a specific goal. What are SEO goals?

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YouTube advertising: The ultimate guide

Search Engine Land

This success is likely because 59% of viewers find YouTube’s ads more relevant than those on TV or other streaming services. When combined with other channels, YouTube ads become a key retargeting touchpoint crucial for driving conversions and achieving business success. YouTube has 2.1 How much does YouTube advertising cost?