Remove CTR Remove Objectives and Key Results Remove Technology
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Lead gen tactics for B2B: Best of the MarTechBot

Martech

I am the first generative AI chatbot for marketing technology professionals. This will help you refine your strategies, understand which tactics yield the best results, and optimize your approach for maximum contact discovery. Click-through rate (CTR): Track how many people click on links in your emails.

B2B 122
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How to Maximize Your Online Advertising Budget

Sales Pop!

Set clear, measurable objectives and optimize your ad spend through A/B testing, bid caps, and automation for maximum efficiency. Let’s dive into some key strategies that will help you optimize your ad spend, reach your target audience more effectively, and ultimately boost your online presence.

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The B2B Marketer’s Quick Start Guide: Marketing Automation

Heinz Marketing

In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Here’s a few to get you started: Define your objectives and decide what’s most important to your organization. Figure out which marketing campaign automation gets results.

B2B 132
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How to improve PPC campaign performance: A checklist

Search Engine Land

Whether you’re getting great results, struggling to perform or somewhere in between, below is a checklist of 13 features to help set your campaigns up for success. Align and reassess client objectives Campaign performance is only as good as its ultimate objective. What is the client’s priority objective? Has this changed?

Campaign 100
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Marketing analytics: What it is and why marketers should care

Martech

New technologies surface insights faster and create the opportunity to visualize and share data. New technologies are making old channels more accessible. Key points covered include: What is marketing analytics? Key goals of marketing analytics. Types of marketing analytics models. Estimated reading time: 8 minutes.

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How We Increased Sales Opportunities 4X With Video: A HubSpot Experiment

Hubspot

So, our objective was to improve sales connect rate, and create more sales opportunities. So, how did we test that theory, and what were the results? Key Method and Technology. Beyond figuring out the technology, we needed some parameters around our experiment. How We Measured It -- and the Results We Got.

CTR 78
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How to Check the ROI of Your ABM Strategy

Sales Hacker

Account-based marketing (ABM) aka key account marketing is a highly targeted business marketing strategy. It aligns marketing and sales functions to target a predetermined specific set of key accounts. Sales and marketing must join forces to identify your brand goals and objectives. Which technology solutions do they use?