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When to Use AI or an Agency: Strategic Choices for B2B Companies

Heinz Marketing

As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals. AI-Powered Tool Examples: HubSpot : For automated email marketing and customer relationship management (CRM).

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5 ways to integrate LinkedIn with your CRM for better sales-marketing collaboration

Martech

The reason businesses turn to marketing technology in the first place is because it helps you do things like reach the right people faster, centralize information and automate key processes. Wrapping up Integrating LinkedIn with HubSpot keeps lead management simpler and helps your team build relationships faster.

CRM
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B2B sales enablement: How to elevate your approach

Highspot

Buy-in and continual support from go-to-market (GTM) leadership is crucial to building highly impactful—and high-converting—sales enablement approaches. Ongoing sales rep training and coaching and analysis and adjustment of content provided to and plays executed by sellers lead to B2B sales improvements.

B2B
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How AI-powered enablement helps manufacturing sales teams

Highspot

That is why every interaction inside and outside sales reps at manufacturing companies have with potential customers must be personalized, timely, and value-driven. The key is a strategic approach that focuses on one high-impact pain point that your teams experience every day, like content chaos or inconsistent onboarding.

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What Is a Deal Desk?

Salesforce

How Deal Desk works Advantages of implementing a Deal Desk Challenges and disadvantages of Deal Desks Impact of technology on Deal Desk efficiency Best practices for optimizing your Deal Desk Deal desk FAQs What is a Deal Desk in sales? This includes setting prices, drafting custom contracts, and keeping service delivery on track.

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4 Ways Brands Can Use Agentic AI Right Now

Salesforce

Already, brands have been transformed by rapid technology advances and shifting consumer expectations. Customers like Fisher & Paykel are using this technology to deliver luxury service at scale with Agentforce. This shift, along with ongoing operational inefficiencies, is putting significant pressure on companies margins.

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How to Prepare for Small Business Week (2025)

Salesforce

Plus, you’ll get access to various resources and support groups to help you understand the market landscape, technology advancements, and growth strategies. That’s why growing businesses prefer using an integrated suite of technology solutions, as it gives them a 360-degree view of their business.