Heinz Marketing

JUNE 20, 2023

In times of economic uncertainty, we face new challenges that can stunt our growth. One of the best ways we can gain traction today is by investing in our current customer base. Rather than spinning our wheels focusing only on net-new customers, we should tap into the potential of the customers we already have.

Growth 112

Growth Customers Referrals Lead generation 112

Search Engine Land

NOVEMBER 2, 2023

With customer and revenue growth hitting new highs in Q3, Semrush achieved its first profitable quarter since Q1 2021. Semrush had about 106,800 paying customers as of Sept. Also: 20% growth in customers who pay more than $10,000 annually. 987,000 registered free active customers (up 25%) Price increases starting.

Growth 96

Growth Customers Price Engineering 96

Salesforce

MAY 25, 2023

You can help your marketing team by getting your die-hard customers to spread the word about your offerings — sparking product-led growth. What is product-led growth? It puts your product at the center of the customer experience and buying journey. Watch & learn What is product-led growth? The result?

Growth 98

Growth Product Customers B2B 98

Martech

MAY 13, 2024

Building and nurturing an active user community can be a game-changer for B2B SaaS companies looking to drive sustainable growth. We reached $40 million in recurring revenue but lacked a forum for collaboration and idea-sharing with our several thousand customers.

Growth 106

Growth B2B Launch Follow-up 106

Sales Gravy

FEBRUARY 25, 2024

On this episode of the Sales Gravy Podcast, Jeb Blount sits down with KaTom CEO Patricia Bible to discuss what it takes to lead and sustain a hyper-growth company. Reflecting on her journey with KaTom, Patricia shared insights into the exponential growth of this hyper-growth organization.

Growth 95

Growth Strategize Technology Technology 95

SaaStr

MAY 30, 2024

Dear SaaStr: Should We Introduce Freemium in Our B2B SaaS Startup to Boost Growth? If your sales team is closing $20k deals, who will deal with $200 freemium single-seat customers? Probably not. Not because in theory it’s a bad idea. But because for most folks even at $1m-$2m ARR, it’s already too late. Your product team?

Growth 92

Growth B2B Closing Product 92

Force Management

NOVEMBER 30, 2023

Today's leaders have an uphill battle to successfully tackle revenue growth goals. Strategies for growth and evolution should drive alignment across all your revenue teams. Externally, marketplace dynamics have shifted and buyers have redefined why and how they buy.

Growth 146

Growth GTM Cross-sell Drivers/motivators 146

Search Engine Land

MARCH 16, 2023

Customer growth increased Semrush’s full-year revenue by 35% in 2022 to $254.3 Semrush added 13,000 customers in 2022 and ended the year with 95,000 paying customers, up from 82,000 customers in 2021. Semrush customers who paid more than $10,000 annually grew by more than 50% year-on-year. It lost $33.8

Growth 90

Growth Customers Engineering 90

Sales Hacker

MARCH 8, 2024

If so, you know that we’ve been nerding out on ecosystem-led growth (ELG) for quite a while now. The smartest companies are embracing Ecosystem-Led Growth, or ELG. Why Ecosystem-Led Growth for GTM? Let’s break it down Why ecosystem-led growth? So this week’s breakdown on ELG has been a longtime coming. Let’s get into it.

GTM 95

GTM Growth Referrals Cross-sell 95

Heinz Marketing

MAY 20, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing Do you ever feel like your sales, marketing, and customer success teams work from different playbooks? Imagine how your customer feels if they encounter inconsistent messaging, a clunky onboarding process, or a lack of post-purchase support.

B2B 117

B2B Cross-sell Customers GTM 117

SaaStr

MAY 25, 2024

Lesson #1: Invest In Customer Support Early Cloudinary strongly believes that customer success and support are enablers of PLG growth and aren’t just a cost center. If you think about Cloudinary’s core audience in the beginning, developers, the fifth employee they hired was the first person in the customer success group.

Growth 102

Growth GTM Product Consult 102

Martech

JANUARY 18, 2024

This fragmentation will only create inefficiencies and hinder effective customer engagement. Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. However, she knew overcoming these barriers was crucial for the company’s growth.

Strategize 106

Strategize Growth Technology Technology 106

Iannarino

MARCH 28, 2023

Customer loyalty is critical for growth companies. Looking beyond the numbers, customer loyalty extends beyond simply retaining existing customers or clients. Looking beyond the numbers, customer loyalty extends beyond simply retaining existing customers or clients.

B2B 253

B2B Customers Clients Sales 253

Martech

MAY 16, 2024

It’s important that everyone is clear on the definition of customer experience. What is customer experience (CX)? Customer experience is the sum of all the interactions that a customer has with a brand over the life of the relationship with that brand. Consequently, you impact the experience.

Customers 120

Customers B2C UX User Experience 120

Martech

JANUARY 29, 2024

The CDP industry did see some growth in the second half of 2023, but it was small and sluggish according to the latest industry update from the CDP Institute. The CDP Institute is forecasting below average growth in revenues for 2024, $2.5 The CDP Institute is forecasting below average growth in revenues for 2024, $2.5

Growth 107

Growth Launch Customers Process 107

Partners in Excellence

APRIL 22, 2021

I wrote about Product Led Growth. It’s not a new strategy, we’ve seen it so often in the past, companies with Hot Products focused just on fulfilling customer demand. What if rather than focusing on our on priorities, we focused on the customers’? What would happen if we adopt a Problem Focused Growth Strategy?

Growth 139

Growth Quota Customers Promote 139

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research.

Customers 103

Customers B2C Healthcare Retail 103

Martech

JUNE 16, 2023

This is the first part of a three-part series on the success elements of growth. I lead with this thought because I am starting a three-part series on the success elements of growth. Organizations can realize sustainable growth, and marketing has to play a significant role in that.

Growth 123

Growth Clients Technology Technology 123

SaaStr

MAY 21, 2024

So G2 put out a survey and report on customer success recently that was an eye-opener: 67% of CS execs report having a sales quota 53% of CS execs now view their job as primarily a sales role Now some of this may be semantics. But who is left to truly help the customer? Do your customers love their CS exec? Often, no one.

Quota 99

Quota Customers Account management Sales 99

SaaStr

OCTOBER 17, 2022

Customer Success isn’t just for established leaders; it also helps growth-stage companies compound their growth through retention, upsell and expansion. ChurnZero Chief Customer Officer Alli Tiscornia explains why earlier is better, and how to build a CS team that scales for the future.

Growth 90

Growth Customers Negotiate Contract 90

Highspot

NOVEMBER 2, 2022

2, 2022 — Highspot , the sales enablement platform that increases sales productivity, today announced surging customer adoption and usage as companies leverage its capabilities to equip, train and coach reps, and analyze their programs to improve sales performance. SEATTLE, Nov. About Highspot.

Growth 98

Growth Product Customers Healthcare 98

G2

APRIL 29, 2024

G2 CEO Godard Abel recaps the latest meeting with the company’s Executive Advisory Board (EAB), highlighting the opportunity for AI to drive customer retention, growth, and go-to-market strategies.

Growth 98

Growth B2B Go To Market Meeting 98

SaaStr

MAY 7, 2021

Revenue growth accelerated from 32% to 41% * And new customer growth accelerated to a crazy 45% YoY * All while keeping ACVs constant at ~10k. Word-of-mouth remains the source of 33% of their new customers. HubSpot keeps adding new core products to fuel growth. Customer count up 45% to 113,925.

Growth 144

Growth Customers Cross-sell Up-sell 144

Salesforce

AUGUST 31, 2021

How do we achieve sustainable business growth? The thinking used to be that we did it by focusing on customers and their needs. But it turns out that when it comes to growth, employee satisfaction is just as important, if not more, than customer satisfaction. Employee experience is an overlooked catalyst for growth.

Growth 98

Growth Customers Drivers/motivators Manufacturing 98

SaaStr

MAY 15, 2024

In this week’s Workshop Wednesday, RevenueCat CEO Jacob Eiting and Growth Advocate David Barnard share their annual State of Subscription Apps report with us. If that’s you, you’re flushing customers down the tube. On the customer side, the single most important moment for keeping a customer is the moment they found you.

Growth 104

Growth B2B UX B2C 104

Sales Hacker

MAY 14, 2024

Holly Chen is the Managing Partner of ExponentialX, a Marketing and Growth Advisory Collective for high-growth SaaS startups, advising companies like Miro, Loom, ServiceNow, Appsflyer in their growth journeys. She was the Head of Growth at Google Store and Global Head of Google B2B Websites. Kearny and the UN.

GTM 106

GTM Price Customers B2C 106

Sales Hacker

JUNE 14, 2023

In this episode of Sales Hacker, we welcome Kashish Gupta , the co-founder and co-CEO of Hightouch, a simple tool enabling businesses to transfer customer data from warehouses to their tools of choice. It also aims to enable customers to use data in their preferred tools and on their own terms. Take that as your context now.

Growth 73

Growth Customers Trust Consult 73

Highspot

JANUARY 27, 2021

Highspot connected more than three million salespeople, channel partners, services reps and customers in modern, digital sales experiences last year, representing a 100 percent increase in platform usage from 2019. ” Fast Facts on Highspot’s Customer Adoption. SEATTLE, Jan. SEATTLE, Jan. October 23, 2020).

Growth 98

Growth Customers Territory Strategize 98

Martech

JANUARY 11, 2024

Without good data collection, access and analysis, it is harder for brands to understand their customers. Likewise, it is more difficult for customers to indicate their preferences for the brands they support. This article series explores this challenge and opportunity across the customer journey.

Growth 87

Growth Cross-sell User Experience Technique 87

Sales Hacker

JANUARY 19, 2024

The noisier it gets, the more challenging organic growth becomes. There are tons of ‘hacks’ you can do for social growth, but we always look longterm. 3 Things from Sam’s Playbook for LinkedIn Growth Sam McKenna , Founder at #samsales shares 3 aspects of her playbook 1. Play longterm games with longterm people”.

Growth 95

Growth GTM CRM Launch 95

Salesforce

NOVEMBER 21, 2023

Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. We’ve found that 65% of mobile workers are successfully selling to existing customers. They also know that customer trust can lead to more sales.

Service 105

Service Growth Cross-sell Appointment 105

Partners in Excellence

FEBRUARY 13, 2024

We’ve been taught we have to create value with our customers. Tying the capabilities of our solutions to the needs our customers have prioritized. Assuring we help the customers solve their problems. Articulating the value the customer should realize from the implementation of our solutions.

Customers 130

Customers Referrals Clients Strategize 130

SaaStr

JANUARY 8, 2024

But it isn’t, so I’m going to try to help by being brutally direct: No VC on Planet Earth Wants to Invest in a Startup with Mediocre Growth None. ” or “Our customers love us. But listen, to save you energy and some breath: literally no VC wants to fund anyone with mediocre growth. What’s that?

Growth 127

Growth Trust Meeting Customers 127

Martech

FEBRUARY 21, 2024

In my last article , we looked at how to best use data during the purchase stage of the customer journey and how effective use of data can enhance outcomes for both the customer and the brand. This is the third stage of the customer journey, where we work to retain and engage our existing customers over time.

Growth 95

Growth Cross-sell Promote Price 95