Martech
SEPTEMBER 14, 2023
Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. The companies range from mid-market startups to large public enterprise companies.
Highspot
FEBRUARY 1, 2024
In 2023, we spent lots of time listening to our customers, from our customer advisory board to the thousands of 1:1 conversations we have every day within our Customer Success teams. Simultaneously, we anchored on a key principle in our approach – make every customer successful.
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ConversionXL
SEPTEMBER 20, 2018
As a result, argues Andrew Chen , it’s becoming more expensive to acquire customers. There are other channels, of course, but these numbers give us a hint that, well, marketing isn’t getting any cheaper. Put Your SaaS Go-to-Market Strategy on High Ground. First off, what is a go-to-market strategy? ideal customer).
SaaStr
MAY 30, 2024
It’s a growth model and GTM strategy. From a PLG perspective, if you make it easy for users to start using your product, any interaction with a rep or customer service person is a bad user experience. You want customers to understand the product and pricing and start using it on their own.
SaaStr
NOVEMBER 30, 2023
General Partner Doug Pepper and General Partner and Head of Analytics at ICONIQ Growth, Christine Edmonds, share the art and science of scaling GTM at this year’s SaaStr Annual. The Early Stage — $0 to $20M ARR The early stage is crucial for GTM. But to develop a GTM strategy, you must have Product Market Fit.
SaaStr
FEBRUARY 12, 2022
However, there are practical methods you can use to acquire new customers, drive higher retention, and grow your company. . Gorgias CEO Romain Lapeyre has successfully scaled the Gorgias SMB customer base from 1,000 to 10,000 by relying on data. Lapeyre shares advice on how to use data to acquire more customers and increase ARR. .
Heinz Marketing
JUNE 30, 2021
What are the key foundational elements that need to be established for our go-to-market strategy to be successful? How are we going to deliver our unique value proposition to our target market? Share these questions with your peers in marketing, and even sales leaders! Sales and Marketing Alignment as a GTM Superpower.
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