Remove Customers Remove Lead generation Remove Objectives and Key Results
article thumbnail

Measuring new customer acquisition and loyalty: Best of the MarTechBot

Martech

Answer: Yes, it is possible to compare the costs of acquiring new customers versus the costs of implementing loyalty actions. Acquisition Costs: Calculate the total expenses incurred in acquiring new customers, including marketing and advertising costs, sales efforts, lead generation expenses, and any other associated costs.

Customers 117
article thumbnail

When to Use AI or an Agency: Strategic Choices for B2B Companies

Heinz Marketing

As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals. This decision hinges on various factors, including the nature of the task, budget constraints, and long-term strategic objectives.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

13 Strategies to Shorten Your Sales Cycle

Veloxy

We’ll explore the ins and outs of the sales cycle, identify key metrics for improvement, and provide actionable insights to enhance your sales process. This is the foundation of your sales management, outlining the progression from prospect to customer. Common stagesinclude: Prospecting: Searching for potential customers.

article thumbnail

Lead gen tactics for B2B: Best of the MarTechBot

Martech

With advanced targeting options, you can reach specific demographics, interests, and behaviors that align with your ideal customer profile. Lookalike audiences can also be effective in finding new contacts similar to your existing customers. For this prompt, try selecting the Demand/Lead generation expert.

B2B 124
article thumbnail

How to leverage the 80/20 rule for martech efficiency and ROI

Martech

The insights below will help you evaluate the current martech stack and identify the 20% of tools that generate 80% of your results, setting the stage for optimizing your martech operations. This lack of integration hampers the development of a unified customer view, making it challenging to gather and extract actionable insights.

article thumbnail

Why starting small with AI pilots before scaling is a mistake

Martech

Quarterly results drive many leaders. Risk of fragmentation: Isolated pilots can lead to fragmented efforts. Instead of building a cohesive, results-driven marketing strategy, you end up with scattered initiatives that don’t contribute meaningfully to your overall goals.

article thumbnail

AI Tasks and Tools for SDR Success

Heinz Marketing

In this blog, we’ll explore the key tasks that can be automated in an SDR’s role and highlight some of the most effective AI tools available. It can flag common objections or challenges and offer SDRs real-time suggestions to improve their pitch. If manual data entry is the issue, focus on tools like Troops or Dooly.