Spiro Technologies

APRIL 24, 2024

I was typically in a customer-facing position, such as applications engineering, sales, or product marketing. In sales, you’re visiting all these customers every day, and you might think that there’s a community of people at Hershey, Nestlé, and all the other food manufacturers. But yes, it’s sort of a common thing, right?

Manufacturing 59

Manufacturing Education Electrical Engineering Electricity 59

Miller Heiman Group

AUGUST 26, 2018

The four founders of Spyce were mechanical engineering students at MIT when they set out to solve a problem: there were too few options for fast, healthy, inexpensive meals. “Too many cooks in the kitchen” is a well-known idiom, but “zero cooks in the kitchen” is an apt description of Spyce, a new restaurant in Boston.

Mechanical Engineering 56

Mechanical Engineering Hospitality Healthcare Sales 56

Miller Heiman Group

AUGUST 26, 2018

The four founders of Spyce were mechanical engineering students at MIT when they set out to solve a problem: there were too few options for fast, healthy, inexpensive meals. “Too many cooks in the kitchen” is a well-known idiom, but “zero cooks in the kitchen” is an apt description of Spyce, a new restaurant in Boston.

Mechanical Engineering 49

Mechanical Engineering Hospitality Healthcare Sales 49

Partners in Excellence

AUGUST 9, 2013

Likewise, our customers live in similar worlds. We create “functional units” in our businesses, sales, marketing, product management, customer service, and so on. Now imagine this, we have our “machinery,” the customers have theirs. But now our customers are changing the way they buy.

Sell 78

Sell Objectives and Key Results Mechanical Engineering Quota 78

Martech

MARCH 3, 2023

When marketers get too caught up in chasing the “golden record” in a customer data platform (CDP), they can allow “identity” to foul up their use cases. So let’s look at why creating a single customer profile in your CDP isn’t always ideal and how you can develop the correct procedures for merging records.

Mechanical Engineering 97

Mechanical Engineering Engineering Start-ups Customers 97

The Lost Book of Sales

DECEMBER 30, 2021

Internal friction is exacerbated by the fact that in business as in war, we are operating in a nonlinear, semi-chaotic environment in which our endeavors will collide and possibly clash with the actions of other independent wills (customers, suppliers, competitors, regulators, lobbyists, and so on).

Objectives and Key Results 98

Objectives and Key Results Drivers/motivators Strategize Follow-up 98

Heinz Marketing

JULY 30, 2018

Known for his mantra “marketing is about winning the battle for the mind,” Pattabhiram brings to Coupa proven strategies and tactics on how to build a brand that connects with customers emotionally. What’s the right time to cross sale, to do cross sale marketing to customers at the right stage of the journey?

Pipeline 41

Pipeline Mechanical Engineering Cross-sell B2C 41