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Google BigQuery: A Tutorial for Marketers

ConversionXL

dashboards in Google Data Studio (or any other visualization tool, for the price of that tool). Alternatives include Amazon Redshift , Snowflake , Microsoft Azure SQL Data Warehouse , Apache Hive , etc. …and you have a shitty custom CRM that can never connect to your Ads or Analytics platforms. Here’s how to get started.

SQL 84
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Growth hacking is a practice that aims to acquire as many customers as possible while spending as little money as possible. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing. What is growth hacking?

Growth 113
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Raw Data & Google Analytics: A Game Changer

ConversionXL

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. Do more and more people use Feature X? Default or custom reports in Google Analytics do the job. A pricing table for BigQuery usage. Where do my users come from? Event timing.

Gaming 85
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What Does the Future Hold for Conversion Optimization?

ConversionXL

More and more, people are using experimentation as a way to optimise not just sales – but also pricing, functionality, and product. Similarly, growth marketers, digital analysts, email marketing specialists, and customer acquisition specialists all do some form of conversion optimization. heterogeneous treatment effects).”.

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A Quick Primer on B2B Conversion Optimization

ConversionXL

It’s often a higher purchase price (or at least a more complex sale). So while many usability heuristics remain the same in B2B website design and functionality , much of what goes into lead gen, sales, and analysis is different. To what points in the customer journey do they correspond? They may have been a customer before.

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How to Build Effective Sales Compensation Plans for Any Customer Facing Role

Sales Hacker

It needs to provide fair compensation to employees in customer-facing roles. It needs to incentivize specific behaviors and actions that suit the needs of both the company and the customer. Here’s a simple example to begin with that covers the SDR, AE and Customer Success Manager (CSM) functions: Table 1.

SQL 103
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SaaStr Podcasts for the Week with G2 and Gorgias — September 27, 2019

SaaStr

What are the core differences when comparing marketing functions at the likes of Salesforce to smaller companies like G2? 269: Gorgias helps brands automatically respond to basic questions, and track the impact of customer service on sales so support becomes a profit center. How you can tailor onboarding to customers.