ConversionXL

FEBRUARY 3, 2022

Everything they do is scrutinized by its potential impact on scalable growth… An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Hubspot

OCTOBER 22, 2020

In just four simple words, Canva describes its minimum viable product and entices both designers and artistic novices to try its tools. Knowing that people link Australian to Vegemite, while also wondering what's in the iconic snack, the brand launched, "Tastes like Australia." -- a new tagline and commercial in 2018.

Minimum Viable Product 101

Minimum Viable Product Sports Construction Campaign 101

Smarter With Gartner

JULY 2, 2021

For most technology product ideas, there are not many other companies (if any) with the skills, resources and motivation to copy the idea and release it first. If the product is planned for an established category with direct competitors, there is likely a sound financial proposition possible. Step 2: Examine the market.

Product 82

Product Minimum Viable Product Drivers/motivators Technology 82

Hubspot

SEPTEMBER 19, 2018

Many businesses that are now household names — like Airbnb and Uber — took multiple launches to succeed. In the long run, it’s better to focus on developing a minimum viable product , launching, and optimizing based on feedback, rather than trying to get it right the first time with an untested idea of a “perfect” product.

Minimum Viable Product 78

Minimum Viable Product Legal Finance Government 78

Salesforce

NOVEMBER 17, 2023

To win your share of the market, it’s important to stay on top of the latest ecommerce trends and know what motivates customers to make purchases. Here’s what you can look forward to once you launch your online store: Cost savings: Brick-and-mortar stores come with overhead, such as money spent on leases, staffing needs, and utilities.

B2C 59

B2C Minimum Viable Product Cross-sell Retail 59

SaaStr

MARCH 20, 2019

You build something quickly, a minimum viable product. We had developers who were using early versions of Twilio, giving us great feedback, using it, launching things, wanting to pay us. That’s what led us to very early on, that we were a one product company when we launched in 2008 with Twilio Voice.

Start-ups 70

Start-ups Product Minimum Viable Product Niche 70

ConversionXL

SEPTEMBER 7, 2017

This is apparent in general, but this lesson became even more salient when we launched CXL Institute , essentially a startup within the company that required rapid iteration and learning. But you can take this idea a bit broader with the idea of minimum viable tests. It’s essentially useless.

A/B testing 92

A/B testing Minimum Viable Product Growth Education 92

SaaStr

NOVEMBER 9, 2022

Minimum Loveable Product, not Minimum Viable Product. Try this thought experiment: Imagine being asked, for the 10,000th time, to explain your motivation for what you do. As you launch into your 10,000th explanation, do you still feel authentically excited about what you do? Motivation.

Minimum Viable Product 19

Minimum Viable Product Customers Drivers/motivators Growth 19