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10 non-marketing books every SEO should read

Search Engine Land

‘Never Split the Difference’ by Chris Voss This book might seem an unconventional choice for an SEO, yet negotiation is a skill more embedded in our daily activities than we often realize. Whether we’re discussing budgets, negotiating time off or championing the adoption of a new tool, effective negotiation tactics are pivotal.

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The Art of Sales Negotiation: Close More Deals

Highspot

Sales negotiations can be tense and anxiety-ridden. Sales negotiation is a skill that can be learned which is great news, because let’s be honest, not all of us are born sellers. So what’s the secret to building lasting relationships and negotiating the deal? Why is Sales Negotiation Important? You’ll have to read on.

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Unlocking the Secrets to Outside Sales Success in 2023

Veloxy

Key factors driving outside sales growth include personalized customer service, increased competition, and digital technologies & tools. Key skills for success include excellent customer relations, proficiency in new business development, adeptness in account management, technical sales knowledge, and problem-solving capabilities.

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How To Master Negotiation Strategies

The 5% Institute

Negotiation strategies are an essential skill that plays a pivotal role in various aspects of life, from business deals to personal relationships. The ability to navigate through negotiations effectively can significantly impact the outcomes and benefits one can achieve. What do you hope to accomplish? What are your priorities?

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6 Key Strategies Used by Every Shrewd Negotiator

Hubspot

Negotiations come in various shapes, sizes, and scales. Virtually any sale can involve some kind of negotiation, so naturally, as a salesperson, it's in your best interest to understand how to be a shrewd negotiator. Do everything you can to help yourself anticipate how your prospect is going to negotiate. Who are they?

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What is Outside Sales? Everything You Need to Know in 2024

Veloxy

Get Your Free Ebook Key Takeaways Outside sales is the practice of selling through direct, in-person interactions. However, managing autonomy effectively can be challenging, as it requires a high level of self-discipline, time management, and self-motivation.

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7 Winning Steps for Effective Objection Handling

Salesforce

We learned very quickly that the biggest obstacle to closing new business isn’t the objections themselves, it’s how the team manages the objections. The key to effective objection handling is using a question-based framework that puts the prospect at ease. Why is objection handling important?