Martech

OCTOBER 14, 2022

With over 150 stores nationwide and e-commerce sites for all three brands, the company manages a complex ecosystem of customer data housed in a multitude of systems. Like any marketing technology, success (or failure) with a CDP often comes down to an ability to effectively manage change within the organization.

A/B testing 115

A/B testing E-commerce Retail UX 115

Search Engine Land

OCTOBER 14, 2022

With over 150 stores nationwide and e-commerce sites for all three brands, the company manages a complex ecosystem of customer data housed in a multitude of systems. Like any marketing technology, success (or failure) with a CDP often comes down to an ability to effectively manage change within the organization.

A/B testing 94

A/B testing E-commerce Retail UX 94

Martech

MARCH 18, 2022

All strategy – if it’s worth anything – is data-based, and technologies ingest and create data at a growing scale and speed. We’ve taken those presentations and distilled them down to articles that you can reference, share and use in your next team discussions about marketing technology. That list is featured below.

UX 120

UX E-commerce Campaign Entertainment 120

Martech

MARCH 18, 2022

All strategy – if it’s worth anything – is data-based, and technologies ingest and create data at a growing scale and speed. We’ve taken those presentations and distilled them down to articles that you can reference, share and use in your next team discussions about marketing technology. That list is featured below.

UX 108

UX E-commerce Campaign Entertainment 108

Hubspot

OCTOBER 13, 2016

The way companies search for marketing services has shifted over the last three years, and your agency might need to reposition itself to meet emerging new demands. Others, like User Experience (UX) and Gaming, dropped off Agency Spotter’s top 25 services list altogether. I don’t think the importance of UX has diminished.

E-commerce 76

E-commerce Clients Service UX 76

ConversionXL

AUGUST 31, 2017

Real-time adaptation of content can help you better meet the needs of diverse visitors. It also boosts a smooth onboarding process of your CMS and e-commerce platform and seamless integration with Google Analytics. We appreciated: Top notch anti-flicker technology. UX has some room for improvement.

A/B testing 129

A/B testing E-commerce X-functional UX 129

PandaDoc

OCTOBER 3, 2023

Virtual selling, role evolution, ethical practices, and immersive technologies will also emerge. AI-powered CRM systems like Salesforce can automatically log details, adjust inventory, and set strategic follow-ups, which is simply impossible within a strict meeting schedule. However, human judgment and oversight will remain essential.

Process 52

Process Objectives and Key Results X-functional Sales 52