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2022 Predictions: E-commerce everywhere

Martech

Next year, e-commerce will be a driving force in how marketers engage with customers. E-commerce strategies will penetrate channels like TV, social media and in-store experience, to a greater extent than marketers could have imagined. The future of e-commerce will be driven by personalization.

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How to implement new marketing technology to drive innovation

Martech

Signs of a slow transformation can be seen even in the retail industry overall, where only 20% of retail is done digitally through e-commerce. When a company has decided to invest in new technology, for example, failure or success can hinge on avoiding the following mistakes. Not asking the right questions.

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The CSCO’s Guide to Supply Chain Technology Innovations

Smarter With Gartner

All chief supply chain officers (CSCOs) must deal with one main theme in the upcoming years: managing and overcoming macro shifts — whether it’s increased digitalization and automation needs, geopolitical instability or increased e-commerce. Learn more: The Gartner Supply Chain Top 25 for 2021. 1: Hyperautomation.

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The Evolution of Marketing Automation: Are Traditional Platforms on Their Way Out?

Heinz Marketing

MarTech Landscape Over time, the general marketing technology landscape has undergone significant changes, driven by advancements in technology, shifts in consumer behavior, and evolving business needs. For a free friendly audit of your tools and marketing strategies, reach out. We’d love to help.

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How Blackcart’s ‘try-before-you-buy’ software is helping Mohala sell sunglasses

Martech

Said Johnson, “The biggest advantage brick and mortar stores have over e-commerce stores is that customers can try multiple things on before they pay for it. I needed to figure out how my e-commerce business could get over that hurdle.”. There is clearly a need for this technology in the e-commerce ecosystem. . “I

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How marketers will use blockchain technology and NFTs in 2022 for identity, branding and engagement

Martech

Blockchain technology and NFTs aren’t going anywhere, and some big brands have already dipped their toes in and demonstrated that they can generate real engagement. Companies using blockchain technology for data also have a number of security options in handling and storing the data, either on or off the chain. NFTs in the metaverse.

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Why marketers have a love-hate relationship with complexity

Martech

Henk-jan ter Brugge is director, global digital marketing and e-commerce for consumer- and healthcare-tech giant Philips in Amsterdam. We caught up with him about his experience with marketing and technology. After that] I moved back to the global digital marketing commerce team. So how did you wind up in marketing?