Iannarino
OCTOBER 21, 2022
There are many variables that might influence the outcome of a deal. You might have the exact idea your client needs at the wrong time. The senior leader might choose a company they have used in the past, refusing to even meet with you. Two days before your big meeting, your company might be on the front page of the newspaper for some moral failure.
Anthony Cole Training
OCTOBER 21, 2022
Are your salespeople following the first commandment of sales success? Our new video series with Mark Trinkle introduces the 10 Commandments of Sales Success. Today we start with number one- Pre-Call Preparation.
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The 5% Institute
OCTOBER 21, 2022
Pitching sales is a crucial part of the sales process , and one that you need to get right! Making a mistake while delivering sales pitches can mean the difference between closing the sale – and breaking rapport and starting all over again. In this article, we’ll explore why so many Sales Professionals and Business Owners make mistakes when pitching sales, and what steps you need to include prior to delivering yours.
SaaStr
OCTOBER 21, 2022
So recently, we were collecting feedback from our 200+ sponsors at SaaStr Annual, and I noticed something odd. Our Sponsor NPS this year was 75, which is high in general and especially high for event sponsors. But when we then went to talk to them, we mostly got complaints. It took me a cycle to figure out why, but the answer was obvious: we weren’t asking for feedback the right way.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Understanding the Sales Force
OCTOBER 21, 2022
If you aren't aware of the crime taking place in most of America's big cities, you have either been living in a cave or experiencing willful ignorance. Most of the criminals are repeat offenders and those who are captured and arrested are usually back on the street committing additional crimes later that day due to cashless bail. If you think about it, and you don't have to think very long or hard, cashless bail mirrors how companies deal with under-performing salespeople.
Heinz Marketing
OCTOBER 21, 2022
By Brittany Lieu , Marketing Consultant at Heinz Marketing. “Being intentional is more important than being brilliant.” – Sangram Vajre, GTM Partners. Your go-to-market strategy is NOT a one and done strategy or project. It’s not something that can be “cracked” at an executive offsite or “just how you do sales or how you do marketing.” It’s an iterative and transformative process that supersedes any one department, rooted in intentionality. .
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
SaaStr
OCTOBER 21, 2022
How do you create a concept that not only doesn’t yet exist but hasn’t yet been imagined? Bill Magnuson, Co-founder and CEO of Braze, remembers his company’s founding in 2011 in an office with bare concrete floors—an austerity that he opines as “probably an ingredient for category creation.” Over his decade of experience, he has a few thoughts on how you can both envision and create your company’s path.
Partners in Excellence
OCTOBER 21, 2022
It seems everything in my feed is dominated by “SaaS Selling.” It may be the algorithm–we do have a heavy technology and software client base. But 50% of our clients are in other sectors. It seems everything I read is about “SaaS selling.” We’ve developed wholly new language, acronyms, and so forth. We’ve created “new” metrics, KPIs that actually aren’t so new.
SaaStr
OCTOBER 21, 2022
How do you create a concept that not only doesn’t yet exist but hasn’t yet been imagined? Bill Magnuson, Co-founder and CEO of Braze, remembers his company’s founding in 2011 in an office with bare concrete floors—an austerity that he opines as “probably an ingredient for category creation.” Over his decade of experience, he has a few thoughts on how you can both envision and create your company’s path.
Sales Pop!
OCTOBER 21, 2022
Although your homepage is, in many cases, responsible for influencing your prospects’ first impressions of your business, it’s by no means the most important web page on your website. Its main purpose is to introduce your company, products, and services. As a matter of fact, it’s like a storefront — a bit crowded and full of all kinds of information about your business.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Martech
OCTOBER 21, 2022
In a new report, Adobe says that over 50% of U.S. “non-professional” content creators are now monetizing their work, and over 75% started doing so over the past year. Almost half say content revenue makes up more than 50% of their monthly income. “Non-professional” content creators are defined in a release as those “exploring creative side hustles and hobbies.” Content opportunities are huge.
Search Engine Land
OCTOBER 21, 2022
The Google October 2022 spam update that started to roll out on October 19, 2022, at around 11 am ET, is now complete less than 48 hours after it began. The update finished rolling out on October 21, 2022, at around 5 am ET. The announcement. Google quietly updated the search updates page adding “Released the October 2022 spam update. This update is global and affects all languages.
Martech
OCTOBER 21, 2022
For years, core metrics like email open rates were a staple in nearly every email marketing program. But since Apple’s Mail Privacy Protection (MPP) went into effect, the reliability of the open rate has been called into question. This shift, along with evolving email capabilities like personalization and dynamic content, and the looming end of third-party cookies are changing how marketers approach their email marketing strategy—and how they measure campaigns.
Search Engine Land
OCTOBER 21, 2022
In this in-depth report, Shopper Approved covers the many forms of USC and its benefits, the various tools to generate and distribute UGC, and how it works to improve online visibility in search results. See why Google and shoppers prefer the authenticity and trustworthiness of UGC. And why it improves SEO and conversions rates, including: How to increase your page rankings How to increase your organic traffic up to 400% How to convert up to 75% of your product page traffic How to increase your
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B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.
Martech
OCTOBER 21, 2022
HubSpot’s September releases include templates for Campaigns, simpler ways to edit information for CRM records, pre-built reporting for SEO and HubSpot Payments, improved video overlay tools and segmentation, and streamlined new user setup features. Use Campaign templates to recreate successful campaigns quickly. Continuing the Campaign tool enhancements from July’s releases , you can now set up templates based on successful campaigns or best practices.
Highspot
OCTOBER 21, 2022
Sales is the engine that powers your company. But what’s powering your sales? By now it’s universally known that sales and sales team practices have undergone a tectonic shift in recent years. And, even more alarmingly, buyer needs and behaviors seem to be moving way ahead of the sales learning curve. Some head-spinning facts about this disconnect include: As of 2020, companies had an average quota attainment rate of below 30%.
Spiro Technologies
OCTOBER 21, 2022
The post Category Creation Truth Bombs with Kari Hanson, VP Marketing at Spiro appeared first on Spiro.
PandaDoc
OCTOBER 21, 2022
Pricing is a key element of your communication with customers, and as such needs to be a central part of your dialogue with them. Hiding your prices or being uncomfortable when you need to discuss them with clients will affect your capacity to make a sale. This means it’s uniquely important to get the pricing right consistently and to use the proper tactics to present your prices to different audiences and decision-makers.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
SalesLoft
OCTOBER 21, 2022
With the current macroeconomic climate, you’re not alone if you’ve had a deal progressing nicely when, suddenly, WHAM! It hits a brick wall. . It’s very possible that brick wall is your buyer’s Chief Financial Officer (CFO). Every purchase undergoes intense scrutiny when the economy slows. The finance team’s job is to ensure that every dollar of finite capital goes to the wisest investment.
PandaDoc
OCTOBER 21, 2022
Overcoming objections is a crucial part of the sales process — as is being able to gracefully end the conversation if the prospect’s “no” is definitive. Often, objections stem from either a primary reaction of not wanting to commit (indecisiveness), not trusting the salesperson (lack of trust), or not being offered the right option (product mismatch) — rather than a hard “no.”.
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