Martech
APRIL 2, 2025
Marketing tactics such as content creation, a well-designed website, email marketing and even paid media don’t work well in isolation. Achieving predictable and sustainable growth is nearly impossible without a cohesive framework guiding these efforts. In short, tactics without strategy are just guesswork. Developing scalable and measurable strategies may sound straightforward, but where do you begin?
SaaStr
APRIL 2, 2025
So Freshworks started off as a low-end Zendesk competitor (Freshdesk), but relatively early expanded into a whole suite of related products for service and support, and most of its growth today is fueled by its lower-end competitor to ServiceNow, it’s “EX” products. The support space has been turned upside down by AI, with as much as 40% of all support issues now handled by AI at many leaders.
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Martech
APRIL 2, 2025
With inbox fatigue at an all-time high, brands need more than static messages to capture attention. Interactive emails turn passive readers into engaged participants whether through quizzes, carousels or gamification creating experiences that boost engagement, conversions and brand loyalty. From trend to strategy: How interactivity drives results Social media platforms punish their brand advertisers, influencer marketing loses its edge, but email just keeps on keepin’ on.
Salesforce
APRIL 2, 2025
You know those delicious samples you snack on while shopping at warehouse clubs? And when the samples are so good that you decide without prompting to buy the product on the spot? That’s a classic example of product-led sales (PLS). Samples of donuts, pizza, or almond croissants don’t require a lengthy explanation or complicated product demonstration.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Martech
APRIL 2, 2025
There’s more evidence that AI-powered tools are transforming go-to-market (GTM) strategies by augmenting human capabilities and addressing shifts in buyer behavior. As the Forrester B2B Summit kicked off this week in Phoenix, the analyst firm released a report called “AI Agents: What It Means For B2B Marketing, Sales, And Product.” The report explores the rapidly evolving role of artificial intelligence agents within B2B operations.
SaaStr
APRIL 2, 2025
Dear SaaStr: How Long Should You Give a New Sales Rep? The tough truth is from 0.51.5 sales cycles. Sales is tough. Its a lot of Nos to get to a Yes. And while sales is pretty similar in SaaS at a given price point / ACV, different products are still different to sell.A rep good at one product can fail at selling another. Training and support matter.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Adaptive Business Services
APRIL 2, 2025
Lets start with some updates! The business card scanner on mobile is back! Turn business cards into Nimble contact records quick and easy! You can now adjust column widths on contact lists. Nimble has added a rich text building block for web forms (you can add a link for privacy policy etc.). They have updated Deal Report widgets with more details on the side panel.
Heinz Marketing
APRIL 2, 2025
By Lisa Heay , Vice President of Business Operations at Heinz Marketing Your pipeline shouldnt feel like a rollercoasterthrilling one month, terrifying the next. But if your sales and marketing teams are playing tug-of-war, if your data is more of a dumpster fire than a goldmine, or if your tech stack feels like a bad game of Jenga read on and watch the on-demand recording below.
Membrain
APRIL 2, 2025
Derek Cabrera, co-author of Systems Thinking Made Simple , recently said something that opened up a new insight for me. The topic was the RDS Barbell, which is a way of visualizing and naming relationships between parts of a system, and he said: Nature hides its secrets in relationships.
G2
APRIL 2, 2025
AI LLM models are evolving, but can we trust AI's research capabilities when hallucinations haunt? G2 data and user reviews uncover the truth.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Membrain
APRIL 2, 2025
Derek Cabrera, co-author of Systems Thinking Made Simple , recently said something that opened up a new insight for me. The topic was the RDS Barbell, which is a way of visualizing and naming relationships between parts of a system, and he said: Nature hides its secrets in relationships.
G2
APRIL 2, 2025
I tested 20+ platforms to find the best lead intelligence software for sales and marketing teams to enrich data, score leads, and target smarter in 2025.
Partners in Excellence
APRIL 2, 2025
I haven’t written much about Judgment, nor do I see many others writing about it. Ironically, Judgment is probably one of the most important capabilities for leaders and business professionals. It’s importance is magnified as we look at the escalating disruption, change, and complexity each of us, our teams, our organizations, our customers, and our partners face.
G2
APRIL 2, 2025
If youve ever spent way too long digging through endless folders just to find that one logo file, or worse, accidentally used the wrong version in a campaign, you know the pain of disorganized digital assets. Ive been there too.
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B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.
Salesforce
APRIL 2, 2025
AI agents can do amazing things. They can handle complex returns for retail companies. They can help determine whether patients are eligible for clinical trials. They can also help homebuyers sort through loan options, a process that might otherwise be complex and confusing. As impressive as artificial intelligence (AI) agents are, though, there are times when you shouldnt use them and knowing when to hold off (or say no) is just as important as knowing when to proceed.
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