Understanding the Sales Force
FEBRUARY 14, 2025
I read the majority of the reports, studies, white papers, and books related to sales development because others in the field might stumble onto a trend, an insight or a statistic of which I was not aware. That’s why I downloaded Xactly’s 2025 Sales Compensation Survey. I was hoping to see statistics about actual compensation but there wasn’t much substance in the area of compensation.
Salesforce
FEBRUARY 14, 2025
Every day, consumers are flooded with ads, emails, and notifications. For businesses, this creates a critical challenge: How do you capture your target audiences attention and keep them engaged? The answer lies in hyper-personalization, a strategy that uses AI , data analysis , and business intelligence to deliver experiences that feel uniquely tailored to each individual.
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Sales Hacker
FEBRUARY 14, 2025
Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies.
Martech
FEBRUARY 14, 2025
Targets decision to scale back its diversity, equity and inclusion (DEI) initiatives including its flagship Belonging at the Bullseye program feels like the ultimate irony. A company that built its reputation as a champion of inclusivity is now reversing course, signaling that those values were conditional. The challenge of mixed messaging For years, Target branded itself as a leader in inclusivity, launching programs to promote career growth for Black employees, elevate Black-owned businesses
Speaker: Matt Sunshine, CEO at The Center for Sales Strategy
AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.
SaaStr
FEBRUARY 14, 2025
What does it take to build and scale a vertical SaaS giant over two decades? According to Tooey Courtemanche, CEO and Founder of Procore, its about focus, perseverance, and a relentless commitment to customer success. In a recent conversation with SaaStr CEO and Founder Jason Lemkin, Tooey shared insights into his 23-year journey as CEO of Procore , the leading SaaS platform for construction management.
Martech
FEBRUARY 14, 2025
Your marketing stack isn’t delivering what you need, am I right? That gorgeous martech ecosystem diagram on your wall shows perfectly integrated systems driving seamless customer experiences. Reality looks different. Most CMOs are stuck with promises that havent delivered results. Heres what matters in 2025: being honest about what works, what doesnt and what drives revenue.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
FEBRUARY 14, 2025
The January release for Adobe Marketo Engage unveiled a new email designer with the promise to improve productivity and efficiency. Lets take a look at the feature updates and deprecations for Markeo from January 2025. New email designer The new, powerful and enhanced email designer is stealing the show since its release and its making no-code email competitors cringe.
Anthony Cole Training
FEBRUARY 14, 2025
Todays buyer is more sophisticated and has access to all the information they need at their fingertips, so how do your salespeople differentiate? They must have the skills to ask the right questions, listen to understand, position their value, and help a prospect self-discover the solution that makes sense. This is very different than selling in the past when the seller controlled the information and buying process.
G2
FEBRUARY 14, 2025
Here is my analysis of 6 best GIS software in 2025 to remote manage geographical projects, design disaster management workflows, and optimize risk handling.
Martech
FEBRUARY 14, 2025
Join experts from OneTrust and Snowflake for an exclusive look into how modern organizations are integrating privacy and consent management into their data ecosystem. In this session, Snowflake and OneTrust will share real-world use cases and insights into how organizations are activating consent for marketing purposes, all while streamlining compliance at scale.
Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Executive
In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.
G2
FEBRUARY 14, 2025
As a marketer, my primary focus has always been on executing creative strategies that drive business outcomes. However, as my responsibilities expanded, I found myself dedicating more time to managing vendor relationships.
G2
FEBRUARY 14, 2025
I tested the best inbound call tracking software to find top solutions for tracking leads, analyzing calls, and boosting conversions. Heres what I found.
G2
FEBRUARY 14, 2025
I tested the best cloud content collaboration software for improved teamwork, workflows, and file security. Here are the 9 solutions worth using in 2025.
G2
FEBRUARY 14, 2025
After three years of writing about cybersecurity, Ive seen IT admins and business owners wrestle with one challenge again and again: finding the best firewall thats actually secure, doesnt drain the IT budget, and require hours of tinkering just to get basic protections in place.
Speaker: Beth Sunshine, SVP, Up Your Culture
When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.
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