Tue.Feb 18, 2025

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Why Consultative Sellers Will Survive AI (Ask Jeb)

Sales Gravy

Marcin from Warsaw, Poland asks: What are the top sales trends shaping the future of sales? Our conversation ranged from the impact of AI to the growing importance of a consultative selling mindset in modern selling. Below, youll discover practical insights you can leverage to sharpen your competitive edgeregardless of what industry or region you sell intoand take advantage of these emerging trends.

Consult 74
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What Is the Difference Between Data and Information?

Sales Pop!

Bill Gates, founder of Microsoft, stated: How you manage information determines whether you win or lose. When improving decision making in a business, we need to understand the difference between data and information to define our data quality goals. Data and information are not the same–and they should not be confused. Just What Is Data? Data comes from the Latin word datum , meaning something given.

Represent 130
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I Tested G2's 10 Best Marketing Automation Tools: My Review

G2

As a marketer, Ive often found myself buried under manual workflowssending follow-up emails, segmenting audiences, scheduling social media posts, and trying to personalize content at scale. The process was time-consuming, prone to errors, and, frankly, frustrating.

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Before You Write That Email

Predictable Revenue

Most cold emails dont fail because of bad writing. They fail before theyre even created. Wrong audience. Weak timing. Poor deliverability. The post Before You Write That Email appeared first on Predictable Revenue.

Sales 52
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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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The Grand Delusion: Why Cybersecurity Keeps Failing and What Works

G2

The cybersecurity industry is in the midst of a crisis, a crisis that demands immediate action. It has become a machine designed to consume vast amounts of money while producing underwhelming results.

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Customer for Life

Sales Pop!

A lofty goal, for sure. The first sale, of course, is great. But its real value is in its potential as it kicks off a relationship that can lead to continued business over the long term – streams of revenues and profits that fuel growth. But making the relationships sustainable requires focus, commitment and meaningful investments by both parties over time.

Customers 215

More Trending

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New partnership integrates Canva’s design capabilities into HubSpot

Martech

Canva and HubSpot today announced a partnership that integrates Canva’s complete design experience and Magic Studio AI tools directly into HubSpot’s customer platform. Canva is an easy-to-use, affordable design platform that’s popular with smaller marketing teams that often struggle with creative resources. HubSpot focuses on many of the same teams, which use HubSpot as a CRM , marketing automation platform and more.

CRM 120
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One Way to Hit 50% Growth at $250,000,000 in ARR: Merge With Another Start-Up

SaaStr

So if growth is strong today, but not quite where you want it to be, recommendation #1 is to step it up. Go faster! Go harder! Go into beast mode, into founder mode. Recommendation #2 is to build a second, bigger product than the first. This always works on paper — if done right. But it’s hard, and it can often feel too late. So one way to do #2, to get their second big product, is to merge with another start-up, and get that big second product that way.

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AI is transforming GTM teams into fiduciary powerhouses

Martech

AI is driving a radical shift in how go-to-market (GTM) teams navigate an increasingly complex landscape of fiduciary responsibility. Sales, marketing, customer success and channel partnerships are no longer siloed functions that simply execute campaigns and close deals. The combination of AI particularly causal AI key judicial rulings and more litigious shareholders is forcing GTM teams to elevate their decision-making.

GTM 104
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GTM 134: When to Hire Your First Sales Reps (And How to Get It Right) with Joe DiMento

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Joe DiMento is the Head of Go-To-Market & Industry Partnerships at Bain Capital Ventures. Previously, he was an operating partner at Fractal Software, helping launch vertical software companies and find product-market fit. Before that, he was the first non-founder seller at three startups, turning early traction into a repeatable sales motion.

GTM 95
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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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The Real Data on What it Takes to Go Big and Eventually IPO with Meritech Capital

SaaStr

Want to know what it really takes to go public today? Let’s dive into the fascinating data and insights from Meritech Capital’s Alex Clayton and Kathy Choy, who have helped guide dozens of companies through successful IPOs over the past 25 years. First, let’s address a common misconception: while many founders dream of going public, the reality is that only about 20 SaaS companies manage to IPO each year.

Growth 82
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How un-marketing builds trust in a world of invasive advertising

Martech

Consumers feel besieged by pervasive and invasive marketing. And who can blame them? With data collection at an all-time high, some marketers cross the line, using personal details (e.g., an individual’s weight specifications and previous Google searches on health) to push harmful messaging. Consider the Oasis comeback tour, where data on user behavior and demand fueled dynamic ticket pricing , leaving fans paying more than triple the original asking price.

Trust 81
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5 Trends Impacting Supply Chain Success

The Advantexe Advisor

Over the past few weeks, I have been working on an increasingly large number of Business Acumen training projects involving Supply Chain teams and the success they bring to their companies. During this time, Ive had the opportunity to conduct research and interview subject matter experts in the pharmaceuticals, consumer products, semiconductors, automotive, and industrial materials industries.

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How to Scale Your Startup into a Unicorn Business

Salesforce

In the dynamic world of startups, the term “unicorn” is more than just a mythical creature, it’s a symbol of big dreams, innovation, and the potential to do something huge. A unicorn business is a startup valued at or over $1 billion which means such companies are not only smart with money but also changing their industries. Still, it’s not easy to make it to the top.

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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

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DeepSeek disrupts big tech and exposes the inefficiencies of expensive AI

Martech

Last week, OpenAI CEO Sam Altman announced ChatGPT users will have unlimited access to its upcoming GPT-5 release free of charge. He said it is being done to simplify the product line. With GPT-5, users will no longer have to choose between (and the company won’t have to support) multiple generative AI models. It’s a smart business decision, but one has to wonder if DeepSeek’s arrival also contributed to the move.