Iannarino
DECEMBER 20, 2022
It is a rare occurrence that a decision-maker will open and read your email. If you are unknown, your odds are about the same as winning the Powerball and Mega Millions lotteries in the same week. There are too many emails flooding into their inbox, some from their internal teams, and likely even more from external people and companies. There are ways you can break through with a BASHO email, an approach developed by Jeff Hoffman.
ClickFunnels
DECEMBER 20, 2022
The post 10 Ways To Use Email Marketing To Increase Customer Retention appeared first on ClickFunnels. Acquisition is about getting new customers. Retention is about maximizing the value of your existing customers. According to every available statistic , one is clearly a better use of your time than the other…. Repeat customers have been measured to spend an average of 67% more than new customers.
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Martech
DECEMBER 20, 2022
This is the second of a three-part series on the ROI of personalization. The first part (audience measurements) can be found here. While doing personalization well poses challenges to even the most sophisticated brands, offering personalized customer experiences is increasingly becoming a distinguishing factor in high-performing companies. Companies excelling at personalization can generate up to 40% more revenue than those deemed average at it, according to McKinsey.
Search Engine Land
DECEMBER 20, 2022
Google is testing the ability to search for spoken words in a video through a new “Search in video” feature. This is officially being piloted in India, but some are also seeing this feature being tested in the United States. The announcement. Google posted this news on the Google India blog, writing, “besides images, videos are also a rich source of visual information but it’s often hard to find something buried inside a long clip.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Sales Pop!
DECEMBER 20, 2022
The importance of mentoring in an organization is not in contest. It is a strategy that facilitates growth. Little wonder 90% of workers with mentors say they’re happy with their jobs. However, mentoring in most companies is often one-sided. It involves only a senior worker mentoring a subordinate. Doing this only lets you harness half of the benefits possible from mentoring.
SaaStr
DECEMBER 20, 2022
And so it often gets cut first in starts that are missing the plan, or just that need to stretch cash further. And indeed, that’s what we’re seeing in one of the latest SaaStr polls: 20% of you are really cutting your market budgets hard, 30% or more. 17% of you are cutting them a bit, 10%-20%. This seems pretty common where cash is an issue. 29% of you are keeping it flat.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
SaaStr
DECEMBER 20, 2022
So it’s early … SaaStr 2023 events really start to go on sale around early October now of the year prior (i.e., October 2022). And attendance and buying patterns have clearly changed since the pandemic. More people attend events at the last minute now. But still, it’s one set of tea leaves to read. And so far for Q4’22: Early attendance is up 226% year-over-year.
Partners in Excellence
DECEMBER 20, 2022
Brent Adamson and I have been exchanging experiences we are having with ChatGPT. Brent expressed what I’ve been thinking, “I guess it takes a machine writing like a human to show that most humans write like machines.” ChatGPT’s writing style and communication is not bad. Sentences are well formed, the words make sense, but every document I read is missing something.
SaaStr
DECEMBER 20, 2022
With three live events, two digital events, and our two special series, Workshop Wednesdays and CRO Confidential, we have 200+ videos just from 2022 for you! Our top videos alone cover a wide range of topics important to SaaS Founders and CEOs: scaling, fundraising, building and retaining a high-performing team, PLG, and more. Today, we’re giving you #25-#13 of our top videos of 2022!
Martech
DECEMBER 20, 2022
Creating a loyalty marketing strategy is critical to understanding that every customer is unique. Every member has different needs, preferences, communication channels, behavior and emotions. Approaching all these unique members as one via mass communication is a big mistake when trying to scale your business. Segmenting your customers is critical to your success.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Sales Hacker
DECEMBER 20, 2022
In this episode of the Sales Hacker Podcast, we have Carl-Erik Michalsen Moberg , CEO and Co-Founder at TicketCo, an event sales solution for organizers and venues. Join us for a playful conversation about a wild guy who took a wild ride to become wildly successful at selling tickets. powered by Sounder. If you missed episode 224, check it out here: Building Meaningful Connections with Co-Selling with Alex Buckles.
Martech
DECEMBER 20, 2022
In the new work-from-home reality, organizations have the opportunity to recreate the best work habits from the offline world and implement them digitally. The trick is to identify two main kinds of collaboration — passive and active — and combine them to support the most productive work flow. Passive collaboration. “Passive collaboration realizes its value when project details and collaborative elements are visible and managed, and when its results are visible and managed well,” said Patrick Ro
The Advantexe Advisor
DECEMBER 20, 2022
Traditional eLearning, video-based training, and facilitated learning are valuable tools in the market that provide the “what things are.” However, business simulations are now playing a critical role in talent development. They provide learners with the hands-on experience of “how things actually work.”. Let’s take business acumen training and the concept of “revenue” as an example.
Search Engine Land
DECEMBER 20, 2022
Creating a loyalty marketing strategy is critical to understanding that every customer is unique. Every member has different needs, preferences, communication channels, behavior and emotions. Approaching all these unique members as one via mass communication is a big mistake when trying to scale your business. Segmenting your customers is critical to your success.
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Partners in Excellence
DECEMBER 20, 2022
Our social media feeds are constantly filled with false choices. Take, for example, every LinkedIn survey you see in your feed, you are asked to choose between very different alternatives, yet all of them apply and we can’t make a real choice. In many of our strategies, we create false choices and priorities. “Which one thing must we focus on, we must choose one from these 4 alternatives… ” The problem is, we live in a world of increasing turbulence, disruption, rapid cha
Search Engine Land
DECEMBER 20, 2022
Google has just released updated policy requirements for the month of December. Their help page reads: On February 21, 2023, the About Our Policies section of the Google Advertising Policies Help Center will be updated to include the following language: Advertisers have a responsibility not to promote content or engage in behavior that risks harm to our users, employees, or the Ads ecosystem.
SaaStr
DECEMBER 20, 2022
In any business, when you have a top-down model with someone at the top making decisions for the entire company, it doesn’t leave a lot of incentive for vendors to create something great. That’s why many companies are shifting from a sales-led to a product-led motion. . Amy Borsetti, GM of Americas at Asana, and Jessica Gilmartin, Head of Revenue Marketing at Asana, share lessons learned from the company’s shift to product-led sales (PLS) — discussing strategies on how to drive cross-functional
Search Engine Land
DECEMBER 20, 2022
Google is now rolling out two different Google search algorithm updates simultaneously, the December 2022 helpful content system and the December 2022 link spam update. The helpful content update started on December 5th, and the link spam update started on December 14th. Both updates are not finished rolling out, in fact, Google said that the helpful content update “is going to take longer” to complete than the two-week timeline previously given.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Search Engine Land
DECEMBER 20, 2022
Advertising on Google Ads is a no-brainer for many brands. Between the mammoth market share, the proven ROI on time and monetary investment, and the innovations in creative/targeting – it’s never been a better time to scale Google Ads. Getting started can be a bit more complex than it used to be. You’ll need to make some key decisions on what kind of account you want and make sure you have your verifications ready.
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