Anthony Cole Training
JULY 21, 2022
While there are many differences between elite salespeople and average salespeople, two of the more important distinctions are the ability to sell value (they can sell at a slight premium on price) and the ability to reach the top levels of the prospect’s decision-making team (typically the C-Suite).
Iannarino
JULY 21, 2022
In any conversation between a salesperson and their client, the salesperson is either One-Up or One-Down. The term One-Up means the salesperson has the knowledge and experience their client lacks. The definition of One-Down is "not One-Up." It's binary. You are either one or the other when comparing your knowledge and experience to that of your client.
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ConversionXL
JULY 21, 2022
When researching a new product, buyers use 10 or more channels to interact with companies. Each channel presents a chance to make a good impression. Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. Get them wrong, and you risk damaging brand perception and trust. In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience.
SaaStr
JULY 21, 2022
Dear SaaStr: A Big Potential Customer Just Asked for Our Financials. We Haven’t Raised Much. What Do We Do? The key I think we've learned from prior cycles is being honest. Hiding this as a start-up doesn't help. They just assume the risk — or they don't. — Jason 2022 SaaStr Annual Sep 13-15 Lemkin (@jasonlk) July 19, 2022.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Martech
JULY 21, 2022
We recently introduced you to Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Last week we shared how to conduct a great Daily Huddle as part of the multi-step Launch Cycle.
Heinz Marketing
JULY 21, 2022
By Brittany Lieu , Marketing Consultant at Heinz Marketing. “Content is king,” as said by tech royalty himself, Bill Gates. To us modern marketers, no statement is more true. As brands shift to the more customer-centric inbound marketing approach, our efforts lean towards how we can connect with our customers and provide value meaningfully. Consider your content as your customer magnet.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
SaaStr
JULY 21, 2022
Yes, valuations are way down. But less discussed is the evaporation of liquidity: – Founder's secondary is way down, now absent in most rounds. – IPO market frozen. – M&A way down. We acted in 2H'20-Q1'22 like liquidity didn't matter. We'll see if in the end it does or not. — Jason 2022 SaaStr Annual Sep 13-15 Lemkin (@jasonlk) July 19, 2022.
Martech
JULY 21, 2022
More than half of U.S. consumers (51%) say they’d be less loyal to a brand if the digital experience isn’t as enjoyable as in-person, according to PwC’s Customer Loyalty Survey 2022. For Gen Z, that number soared to 69%. Why we care. The pandemic has put the pressure on businesses to build customer experiences online that match or exceed their in-store experience.
Spiro Technologies
JULY 21, 2022
So you’ve prospected your tail off, connected with a prospect who’s receptive to your pitch, and moved the deal down the pipeline. What now? In a perfect world, the prospect will be clamoring to sign the paperwork, and all you’ll have to do is sit back and collect your commission check. In reality, however, this is where salespeople earn their living: carefully balancing the prospect’s needs with the available product, and moving the deal closer and closer to a signature.
Martech
JULY 21, 2022
MarTech recently surveyed nearly 300 marketers from brands across the U.S. to uncover their most significant challenges and strategies for overcoming them. The survey revealed that internal alignment on go-to-market initiatives across departments is the most prominent obstacle marketers face. Join our panel to learn more about how marketers are overcoming their biggest challenges and the technology they’ve adopted to drive results.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
SaaStr
JULY 21, 2022
We’re less than 60 days away from SaaStr Annual 2022! Sep 13-15 in the SF Bay Area!! Open-air. Fully vaxxed. Outdoor festival-style. 10,000 SaaS founders, VCs and execs! 4,000+ meetings and braindates! 500+ VCs! 250+ speakers. We’ve opened session registration and here are the Top 5 Sessions (So Far!) Check out your favorites and get 20% off your tickets below!
Sales Gravy
JULY 21, 2022
When Kristin Austin was hit by a car, her world fell apart. On this episode of the Sales Gravy Podcast she shares how she climbed out of a deep hole to resurrect her business and life, one prospecting call at a time. There is no doubt that we all find ourselves hitting roadblocks that seem impossible to overcome. If you are in that situation, Kristin's story is sure to inspire you to take action and get past whatever is holding you back.
Concentrix Catalyst
JULY 21, 2022
As you’re probably well aware, we’re in the midst of a tight labor market, where talented employees have their pick of where to land. In addition, the economy currently faces […]. The post The Top 3 Digital Selling Tools Organizations are Prioritizing Right Now appeared first on Concentrix Catalyst.
Martech
JULY 21, 2022
When an economic downturn strikes, what’s the first thing you do? Eliminate wasteful spending. As marketers, we know well that our budgets are the first to get cut. Marketing is notoriously undervalued, even though research shows that companies who didn’t cut their marketing spend during a recession actually bounced back more strongly than those who did.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
ConversionXL
JULY 21, 2022
How did Outreach grow in just a few years to 50,000 monthly active users , $10 million in new bookings, and net revenue retention (NRR) of more than 140%? By focusing intently on a single measurement, known as a north star metric. The sales platform is intensely devoted to nurturing its monthly active users (MAU). They even employ a dedicated “System Implementation Manager” whose sole responsibility is to drive adoption and get 70% of customers using the product daily.
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