Fri.Mar 21, 2025

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How to navigate the shift from Product-Led Growth to Enterprise

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies.

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Partner Ecosystems: How Partnerships Can Help You Expand Your Offerings and Retain Business

Hubspot

When I think of ecosystems, I picture the rainforest, and Im not too far off. Sure, in the business world, there are fewer plants and animals. However, there are still interconnected entities that coexist, compete for resources, and work symbiotically. Some members of your ecosystem are your competitors. Others are partners who can work with you to enhance your offering.

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85% of Business App Trials Start on Day 0. Don’t Waste Your Shot. The Latest Data from 75,000 Apps and RevenueCat

SaaStr

So RevenueCat has its latest “Sate of Subscription Apps 2025” report out and there is a ton of great stuff in here. I’m fortune that SaaStr Fund was the first investor in RevenueCat in 2018 and today it’s grown into the #1 tool to manage mobile subscriptions, powering 40% of all mobile subscription apps, and even ChatGPT’s mobile app itself.

B2B
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Leveraging Indirect Sales: How I Learned to Sell More by Selling Less

Hubspot

In a previous role selling software, I kept running into the same issue. Despite winning demos from researched and personalized pitches, I struggled to convince prospects to rip and replace a competitors solution. Most of them had used the industry incumbent for years. The cost and uncertainty of a migration just wasnt worth the effort despite our products advantages.

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Smart Tools & Strong Teams: A People-First Approach to AI in Sales

Speaker: Matt Sunshine, CEO at The Center for Sales Strategy

AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.

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Dear SaaStr: Have You, As a CEO, Ever Stood Up for Your Employee Against a Customer?

SaaStr

Dear SaaStr: Have You, As a CEO, Ever Stood Up for Your Employee Against a Customer? Yes and I regret it. Yeah ago, the largest software company in the world agreed to be our largest customer. It was a huge victory. But then our top sales rep the next day the next day! spammed their senior executives. The tep called me before he did and I approved it, but I didnt actually understand what I approved.

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5 Examples of Disruptive Startups to Inspire Entrepreneurs in 2025

Hubspot

As someone who loves exploring how technology reshapes industries, Ive noticed a pattern. Great enterprises arent wished into existence, and the ones who often are able to cut through the noise are those willing to reimagine the basics and disrupt. 2025 is here and the entrepreneurial world is brimming with companies that are rewriting the rules in their industries and solving old problems in new, exciting ways.

More Trending

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Why brand-owned communities are the future of growth

Martech

Companies spend years growing audiences on LinkedIn, Facebook, Slack and other platforms. They pour money into content, engage in endless algorithm games and try to carve out space in a crowded feed controlled by someone else. Then, the rules change and access disappears overnight. LinkedIn recently shut down company pages for two lead-gen providers , erasing their ability to instantly reach followers.

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How Delta Dental of Arizona Modernized its Member Experience with Salesforce Data and Marketing Cloud

Salesforce

When Jason Greenwood started at Delta Dental of Arizona (DDAZ) in early 2023, he had one goal: to modernize the companys marketing. The dental payer was sending simple batch and blast emails to its subscriber base, but Greenwood wanted to do more, specifically an integrated member experience with personalized journeys. Greenwood was familiar with Salesforce from a previous job.

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How Leaders Leverage Data to Boost Sales Performance and Revenue

Force Management

In today's competitive market, leveraging data effectively can be the key to unlocking higher sales performance and increased revenue. Most leaders understand they must harness the power of data to drive success. But in order to effectively use data, you must first ensure you have the right structures in place to collect data about your sales activities and apply findings in a way that's relevant and actionable.

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NVIDIA GTC Is Over: Here’s What You Need to Know

G2

AI is going through an inflection point, said Jensen Huang, NVIDIA CEO, to an enormous crowd at NVIDIAs GPU Technology Conference (GTC) on Tuesday.

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How to Coach Reps on Overcoming Sales Objections with Confidence

Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Manager

In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.

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Carta: Smaller VC Fund Returns Have Fallen -30% or More. Will AI Boost Them Back?

SaaStr

So Carta has its latest data out on VC “Emerging Managers” or folks managing $10m-$100m. And what is shows is smaller VC funds from 2017-2020 are seeing their returns decline dramatically over the past 24 months. New emerging managers were a hot category in the boom times of 2020-2021, but a pretty tough one to raise back for the first solo SaaStr Fund in 2016.

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My Take on 8 Best AI Writing Generators to Assist Writers in 2025

G2

Creative is a busy industry, with most writers and marketers juggling ad-hoc tasks, long-form content creation and proofreading and editing on a daily basis.

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I Tested the 9 Best ChatGPT Alternatives in a Prompt-off

G2

On November 30, 2022, I, like millions of others, tried ChatGPT for the first time, and wow, a computer that could write essays, explain quantum physics, and even crack jokes? Mind. Blown. It felt like AI had just leaped into the future overnight.

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The Truth About POS System Costs, Backed by G2 Data Insights

G2

Purchasing a point-of-sale (POS) system isnt as simple as buying another product for your retail or restaurant business. A lot of thought and research goes into selecting the right PoS software, hardware, and features unique to your business operations.

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New Research-Backed Strategies to Empower Managers as Culture & Engagement Leaders

Speaker: Beth Sunshine, SVP, Up Your Culture

When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.