Tue.Dec 10, 2024

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Your Sales Team & Stress: How Providing Eye Care Resources Can Help

Sales Pop!

Managing stress is crucial for any workplace. According to Vivian Health, over 52% of employees take stress-related absences. Stress also leads over half of the workforce to apply for or consider moving to new jobs. Your sales team is likely to feel the strainespecially since sales is listed in the top ten of Vivian Healths rankings of the most stressful industries.

Angle 226
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What It Really Takes to Sell To Developers and Engineers with Komodor CRO Jim Hunnewell

SaaStr

Selling to developers and technical audiences requires a different approach than traditional B2B SaaS sales. In a recent SaaStr Workshop Wednesday , Komodor CRO Jim Hunnewell who also previously led sales at companies like GitHub, shared his first-hand experience and insights for successfully selling to engineering teams. The days of pure top-down enterprise sales are over when it comes to technical products.

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From Flip-Flops to a $500M Exit as CRO: Lessons Learned from Taking a Startup From $0 to a Successful Exit with Martin Roth

Sales Hacker

Former Levelset CRO Martin Roth takes you behind the scenes of scaling a company from $0 to over $25 million ARR and a successful exit to Procore. With raw honesty, he shares key mistakes made along the way and invaluable lessons learned about building a winning sales playbook, culture, and team structure. The early days and career beginnings In 2012, Martin Roth joined Levelset (formerly ZLien) as one of the earliest employees, a time when the company was a mere side business for its founder, S

GTM 109
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How to Improve B2B Sales Effectiveness: A Consultative Guide for Engaging Modern, Empowered Buyers

Iannarino

The universe of B2B sales is evolving at an alarming pace. It's no longer enough to rely on legacy approaches and outdated sales tactics. Today, more than ever, salespeople and sales leaders must adapt to survive and thrive in this dynamic environment.

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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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The 14 most impactful HubSpot updates from November 2024

Martech

HubSpot’s November 2024 updates focus on helping you capture cleaner data, engage contacts more effectively and streamline everyday tasks. From upgrading email personalization with user properties to improving your ability to resubscribe contacts effortlessly, these updates will give you better insights into customer behavior and more control over your processes.

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How to (Almost) Predict the Future With AI Financial Forecasting

Hubspot

Imagine if you could pinpoint when youll have the cash flow to hire another employee, or how a supply chain disruption would affect your business. As a small business owner, Im not a financial expert and I cant predict the future. What I cant learn or do myself, I automate. Thats how I started using AI for financial forecasting. While AI in finance is useful for entrepreneurs, its helping companies of all sizes make more accurate predictions and better, data-based decisions.

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Automaker Website Frustrations Push Buyers Elsewhere

David Meerman Scott

Auto marketers at seem addicted to cookies and at the same time, they seem to assume that everybody visiting the site is ready to build a vehicle.

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How marketers can succeed with generative engine optimization

Martech

The digital landscape is evolving rapidly, and marketers are feeling the shift. Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. Features like Googles AI Overviews now provide instant, generated answers for search queries. This transformation poses both challenges and opportunities for marketers.

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“I’m Trying To Think, But Nothing Happens….”

Partners in Excellence

Too often, as I look at my feeds, or as I discuss many well intended enablement/training programs, or as I look at the technologies available to “help” our sellers, I’m reminded of the old Three Stooges scene where Curly is struggling, saying, “I’m trying to think but nothing happens!” While we genuinely seek to help our sellers improve their performance, there seem to be unintended consequences to what we are doing.

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Why your company needs a brand LLM to thrive

Martech

As businesses aim to deliver consistent, personalized engagement across multiple channels, a brand LLM stands out as a transformative solution. Powered by generative AI, a brand LLM ensures that customer interactions remain consistent, compliant and personalized at scale, effectively shaping every touchpoint to reflect the companys identity. What is a brand LLM?

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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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Expect 60% of Your VPs to Work Out — And That’s If You Do It Right

SaaStr

So few things are more disruptive than when a VP doesn’t work out. Especially if they’ve hired a ton of folks under them that didn’t work out either. Millions are spent, so many mistakes must be undone, and so, so much time is lost. So: When in doubt, don’t make the hire. Push on. If they don’t have anyone great to bring with them, don’t make the hire.

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Start 2025 with smarter, more impactful email marketing by Edna Chavira

Martech

Organizations face a balancing act: empowering teams to create impactful campaigns while maintaining brand consistency. Marketing teamsstruggle with inconsistent branding across channels, cumbersome list management and segmentation, or limited control over campaign creation. Add to that the challenge of identifying whats workingand what isntand the need for a more streamlined approach becomes clear.

Territory 121
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Dear SaaStr: What Was Your First Step When You Decided to Do a Startup?

SaaStr

Dear SaaStr: What Was Your First Step When You Decided to Do a Startup? For me, both times, it was to find my co-founder. In my first start-up, arguably I invented the idea of the company , but my co-founder invented the technology. It was really all her. Step 1 was seeing if we wanted to do this crazy idea together. The second time, my first co-founder and I started working together before the idea came together.

Start-ups 111
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GTM 125: From Flip-Flops to a $500M Exit as CRO, Secrets to Scaling with Martin Roth

Sales Hacker

Martin Roth is the former CRO of Levelset, where he led the company from its first dollar in ARR to a $500 million acquisition by Procore in 2021. Currently, he’s the founder of MartinRoth.com, specializing in helping startups scale from $1M to $10M in ARR. Martin brings a wealth of experience in building and scaling sales teams, developing effective go-to-market strategies, and navigating the challenges of startup growth.

GTM 115
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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.