2009

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The End of Social Media

Closing Bigger

'The End of Social Media. Yes I have consumed the social media Kool-Aid. In fact I have opened my own roadside stand. Social media is an exciting disruptive technology. But the ride is almost over, the hype will die down after everyone has found everyone on Facebook and when even our dog has a blog. Marketers and the community at large will ask “Now What?”.

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The Shocking Truth about your Image: Four bizarre reasons customers may not like you

Sales Gravy

Ironically, when corporations bring me in to speak at conventions on how to boost customer retention, I often find that there’s been little or no professional training for employees about personal image.

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Hootsuite for the iPhone – Social CRM Just Went Mobile!

Closing Bigger

Those of you who follow me on Twitter will know I’m a big Hootsuite fan. I interviewed Ryan Holmes CEO of Invoke Media (the company that made Hootsuite) a few months ago about the Twitter app and I’ve been a loyal user ever since. It is a web based Twitter app, and actually if fully used to it’s capacity could be considered a Social CRM tool.

CRM 52
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Dr. Denis Cauvier author of Hired 2.0 Podcast Interview with @shanegibson

Closing Bigger

Today’s podcast interview is with Dr. Denis Cauvier bestselling author of the ABCs of Making Money. The podcast interview is on his new book “ Hired 2.0 – Recruiting Exceptional Talent at the Speed of Lig ht ” and explores how social media, social networking and Generation Y has changed the way we need to approach recruiting, hiring and keeping great staff.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Dr. Denis Cauvier author of Hired 2.0 Podcast Interview with @shanegibson

Closing Bigger

Today’s podcast interview is with Dr. Denis Cauvier bestselling author of the ABCs of Making Money. The podcast interview is on his new book “ Hired 2.0 – Recruiting Exceptional Talent at the Speed of Lig ht ” and explores how social media, social networking and Generation Y has changed the way we need to approach recruiting, hiring and keeping great staff.

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Dr. Denis Cauvier author of Hired 2.0 Podcast Interview with @shanegibson

Closing Bigger

Today’s podcast interview is with Dr. Denis Cauvier bestselling author of the ABCs of Making Money. The podcast interview is on his new book “ Hired 2.0 – Recruiting Exceptional Talent at the Speed of Lig ht ” and explores how social media, social networking and Generation Y has changed the way we need to approach recruiting, hiring and keeping great staff.

More Trending

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Three Truly Sociable! Media Leaders and a Book Update

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Our book Sociable! has been signed off. Stephen Jagger and I are now waiting on the very first hardcopy. After that’s singed off, you’ll be able to order the book from Amazon.com and CreateSpace.com this coming month. I thought while we all wait I would give you a sneak peek into some of the personalities involved in the book. Sociable! Media Leader #1: Kyle MacDonald ( @oneredpaperclip ): Kyle wrote the foreword of the book.

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Two Leadership Seminars to Help You Compete and Prosper

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'I have two seminars coming up in Vancouver in the next 60 days. If you’re a manager, executive or entrepreneur these two sessions are designed with you in mind. Today we need solid relationship development and leadership skills that are honed for today’s hyper-connected stakeholders and team member. These are not old strategies dusted off, they are up-to-date, current and very applicable leadership and communications tools.

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Social Media Tips, Thoughts and Trends Under 140 Characters

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'Every few weeks I take a collection of my most popular social media Tweets ( Twitter updates ) and archive them on my blog for people who missed them or are not yet on Twitter. Here’s a collection of 25 tips, thoughts, and trends from the past 10 days. Enjoy! Social Media Thought: Not listening to your customer = Brandicide (Brand Homicide) do you have a social media listening strategy ?

Clients 52
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25 Tips Sobre Medios Sociales

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Esta es una colección de Tweets enviados a traves de la cuenta de @shanegibson y @shanegibsones. Son tips sobre medios socials con una longitud máxima de140 caracteres. Aquí les present mis 25 Tips Sobre Medios Sociales (PDF): 25 Tips sobre Medios Social The post 25 Tips Sobre Medios Sociales appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

B2B 52
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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25 Tips Sobre Medios Sociales

Closing Bigger

Esta es una colección de Tweets enviados a traves de la cuenta de @shanegibson y @shanegibsones. Son tips sobre medios socials con una longitud máxima de140 caracteres. Aquí les present mis 25 Tips Sobre Medios Sociales (PDF): 25 Tips sobre Medios Social.

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Social Media Engagement

Closing Bigger

Social Media Engagement There’s a lot of talk about being engaged. In particular in social media we talk about engagement as one of the key benchmarks of being a successful brand, marketer, blogger or personality online. Today’s podcast is on what engagement is about. Here’s a short list of what engagement is: Complete listening, not just to hear but to make others feel heard.

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Social Media Engagement

Closing Bigger

Social Media Engagement. There’s a lot of talk about being engaged. In particular in social media we talk about engagement as one of the key benchmarks of being a successful brand, marketer, blogger or personality online. Today’s podcast is on what engagement is about. Here’s a short list of what engagement is: Complete listening, not just to hear but to make others feel heard.

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The End of Social Media

Closing Bigger

The End of Social Media Yes I have consumed the social media Kool-Aid. In fact I have opened my own roadside stand. Social media is an exciting disruptive technology. But the ride is almost over, the hype will die down after everyone has found everyone on Facebook and when even our dog has a blog. Marketers and the community at large will ask “Now What?

B2B 52
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Shane Gibson on Social Media for Sales Organizations

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Over the past 16 years I have done a lot of speaking on stages in Canada, USA, Southern Africa and South America. In the past 36 months more and more of my speaking, training and writing has been focused on social media and how it integrates (or doesn’t) with sales process and strategy. I have put together a 7 minute video with some excerpts from a recent seminar I did in Santiago Chile for Seminarium ( and Bogota next month ) on social media for sales organizations.

Sales 52
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Shane Gibson on Social Media for Sales Organizations

Closing Bigger

'Over the past 16 years I have done a lot of speaking on stages in Canada, USA, Southern Africa and South America. In the past 36 months more and more of my speaking, training and writing has been focused on social media and how it integrates (or doesn’t) with sales process and strategy. I have put together a 7 minute video with some excerpts from a recent seminar I did in Santiago Chile for Seminarium ( and Bogota next month ) on social media for sales organizations.

Sales 52
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Social Media Strategy and Resources List

Closing Bigger

I’m doing a webinar for the Association of Professional Design Firms this morning and while I was compiling a resource list for them I thought I might as well blog it instead. I’ve put up a lot of video, podcasts and blog entries up in the past month on Social Media Strategy and tools so I thought I would build a topic map. Most of this content is inspired by the book “ Sociable!

CRM 52
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Social Media Strategy and Resources List

Closing Bigger

'I’m doing a webinar for the Association of Professional Design Firms this morning and while I was compiling a resource list for them I thought I might as well blog it instead. I’ve put up a lot of video, podcasts and blog entries up in the past month on Social Media Strategy and tools so I thought I would build a topic map. Most of this content is inspired by the book “ Sociable!

CRM 52
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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Walking the Middle Path – Guest Blog Entry by @fredshadian

Closing Bigger

Walking the middle path between the yin/yang is where all harmonious and balanced answers are received and expressed. This was a very powerful principle that was taught to me by Master Fook Yueng. It is important when focusing on the holistic approach that we look at things in multiple ways. We ask questions in multiple ways, we discover answers in multiple ways.

B2B 52
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Blogathon Sponsor 6s Marketing Inc.

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Thank-you to 6s Marketing for your support during the 2009 blogathon for the Vancouver Food Bank. I first met Chris Breikss and John Blown founders of 6s Marketing when I was working as a sales manager for an online advertising company during the first dotcom boom of the late 90’s early 2000’s. They were running their business on a shoe string budget and had just launched 6s Marketing.

Launch 52
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Social Media and Twitter Videos

Closing Bigger

I have made a few videos about Tweetups, Twitter, and social media over the past few months. Here’s some of my favorite ones. Enjoy. Twitter For Sales Part 1. Twitter For Sales Part 2. What the Heck is a Tweetup? Social Media is Turning Sales and Marketing Upside Down. How Hard is it to Video Blog? To Donate the the Vancouver Food Bank Click here or the image below.

Sales 52
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Can a fictional character blog? Guest Blogger Tris Hussey

Closing Bigger

'Guest blog entry by Tris Hussey , author, blogger, new media maven: Can a fictional character blog? This was a huge question in the early days of blogging. Blogging stalwarts felt that only “real” people should be blogging, especially for a company. There were a couple notable character blogs that were pretty controversial at the time: the Denali Flavors Moose blog and T.

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The Battle of the Authoring Tools: A 10-Point Comparison for Picking the Right One

Speaker: Chris Paxton McMillin, President of D3 Training Solutions

There are plenty of great authoring tools for developing eLearning, but the one you select could directly impact your course's outcomes. Depending upon your learners’ needs and your organization’s performance goals, you could be overlooking considerations that impact the both effectiveness of your courses and how long it takes to finish them. From general capabilities to specific workflow structures, some aspects are critical when it comes to learning objectives and deadlines.

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Why not me? #whynotme

Closing Bigger

'This podcast answers another version of the question “Why?” with the answer “Why not me?” To Donate the the Vancouver Food Bank Click here or the image below. Every bit helps! Blogathon 2009 for Vancouver Food Bank. This podcast answers another version of the question "Why?" with the answer "Why not me?" To Donate the the Vancouver Food Bank Click here ([link] or the image below.

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Another Way to Support the Vancouver Food Bank for #blogathon 09

Closing Bigger

'My friend Trevor Wallace decided to not do a cash donation and donate food directly at a Vancouver Food Bank collection box. If you believe in the cause and would prefer to do that fantastic. Send me a pic like Trevor did and I will put it up on the site. My son also brought some cans, macaroni and cheese, and pasta from his Mom’s house too, guess we’ll be doing a delivery tomorrow too.

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Walking the Middle Path – Guest Blog Entry by @fredshadian

Closing Bigger

'Walking the middle path between the yin/yang is where all harmonious and balanced answers are received and expressed. This was a very powerful principle that was taught to me by Master Fook Yueng. It is important when focusing on the holistic approach that we look at things in multiple ways. We ask questions in multiple ways, we discover answers in multiple ways.

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A Big Thank-You to Everyone Blogathon 2009 is a Wrap

Closing Bigger

'Well I’m done. I haven’t tallied all of the pledges yet but it appears that with the help of my blog readers and twitter friends that over $1200 was raised for the Vancouver Food Bank. That for me was worth the 24 hours of no sleep. Here’s a partial list of the great people who made donations to the Food Bank: Trevor Wallace. Doug Morneau of Rhino Marketing Inc.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Guest Blogger Kristian Gibson 9 Years Old

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What I want to be when I grow up. I used to want to be a video game programmer, but I think that’s too much work. And now I want to work at Apple, the company that makes Mac computers and iPods. I think selling them is fun and will give me a good life and also will help people. Technology can help you do work faster, talk to your friends more and even play games.

Gaming 52
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Blogathon 2009 Blog Entry #1 What is a Blogathon? Video

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This video outlines what the 2009 Blogathon is about and why I’m blogging for 24 hours (48 entries). To Donate the the Vancouver Food Bank Click here or the image below. Every bit helps! Blogathon 2009 for Vancouver Food Bank.

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Ignore Everybody and 39 Other Keys to Creativity Book by Hugh MacLeod book Review

Closing Bigger

This is Blogathon 2009 entry #3. I’m blogging for 24 hours to raise funds for the Vancouver Food Bank. You can make a donation below. Ignore Everybody by Hugh Macleod is a fantastic book on tapping into your creative potential and stepping out from the crowd. Following is a video book review of “Ignore Everybody and 39 Other Keys to Creativity” by Hugh MacLeod: Here’s one of my favorite cartoons the Hugh put together (From Gapingvoid.com ): Dumb Cat. – To Donate the the V

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Guest Blogger Cindy King on International Sales from Social Media

Closing Bigger

This blog entry was submitted in support of my 24 hour blogathon for the Vancouver Food Bank ( donate here to help feed hunger and poverty ). Thank-you Cindy King for all of your support. What an eye opening and incredible blog entry and video. Thanks! Here it is: Can You Use Social Media To Get International Sales For Your Business? As a small business owner based in France targeting North American clients, social media makes good sense for me.

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The Next Level of Sales Enablement: Sales Content Management

Speaker: Deniz Olcay, Senior Director of Product Marketing, and Jake Miller, Senior Product Marketing Manager

Modern Sales Content Management (SCM) platforms have become table stakes in the world of sales enablement. Sellers need one-stop access where all of their sales content is stored, organized, deployed, and measured. Today’s modern SCM platforms achieve just that. However, these various platforms also have key differences. In this value-packed webinar, Deniz Olcay and Jake Miller will unravel and debunk the top three SCM myths and explain how to get the most from your SCM solution.