Martech

DECEMBER 13, 2021

The following is a selection from the e-book “MarTech’s agile marketing for teams.” When the orange line goes up, it’s because work was added. Does the team need to think about lead generation and what happens next, or is just sending the email enough? Download the report (no registration required).

Tradeshows 112

Tradeshows Legal Teamwork Trust 112

SBI

MAY 5, 2020

Before Covid, sales meetings were moving more online anyway, but now there may be quite a long time before face-to-face meetings start up again. Ironically, this will mean that when Tradeshows and Exhibitions get going again, they may have less visitors, but their value will increase as this becomes one of the few ways to meet in person.

Tradeshows 47

Tradeshows Appointment Follow-up Teamwork 47

ConversionXL

MARCH 17, 2021

At the time we were planning a workshop for B2B tech startups from the IMEC accelerator (Ghent, Belgium) and had a chance to interview many of the companies that had signed up. Canceled events and tradeshows increased the focus on outbound activities. Content blindness.

B2B 150

B2B Non-Profits Tradeshows Campaign 150

Martech

SEPTEMBER 25, 2023

Finance departments have widely adopted this “leaked” funding approach in start-ups and established companies. Showing an ROI for a tradeshow event should include all the possible activities that contributed. But what if your data analysis shows that a specific delivery cadence generates the most response? Feedback and surveys.

A/B testing 119

A/B testing Tradeshows Finance Cross-sell 119

Cience

NOVEMBER 20, 2019

According to AdStage , 68% of B2B marketers use in-person events for lead generation initiatives. That methodology has helped us conduct hundreds of successful campaigns at events, set up thousands of appointments, and convert into hundreds of customers. Event Lead Generation. Are events even a thing in 2019-2020?

Lead generation 40

Lead generation B2B Appointment Campaign 40

Heinz Marketing

FEBRUARY 20, 2019

When today’s buying committee is made up of at least 6 people, and 1 in 2 consumers completely disregard content they deem irrelevant, what’s needed to drive meaningful, scalable engagement? Half of those surveyed consider the quality of leads generated through their webinars to be above average. Middle of Funnel.

Cross-sell 63

Cross-sell Promote Lead generation Presentation 63

Hubspot

MARCH 30, 2015

2) Will the conference help you generate quality leads? If you''re sending your team to stand in a booth all day, think about the cost of the quality leads you may or may not obtain. Is spending $5K-$10K on a three-day tradeshow worth the handful of business cards you collected? Which leads us to our next point.

Tradeshows 72

Tradeshows Meeting Lead generation Start-ups 72