SBI
MAY 5, 2020
Before Covid, sales meetings were moving more online anyway, but now there may be quite a long time before face-to-face meetings start up again. Ironically, this will mean that when Tradeshows and Exhibitions get going again, they may have less visitors, but their value will increase as this becomes one of the few ways to meet in person.
Martech
DECEMBER 13, 2021
The following is a selection from the e-book “MarTech’s agile marketing for teams.” When the orange line goes up, it’s because work was added. The team also needs to be prepared to be honest with management and own up to any shortcomings rather than place blame elsewhere.
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Search Engine Land
DECEMBER 11, 2023
Whether you need assistance with content marketing, email campaigns, social media strategy, digital advertising, events/tradeshows, or app marketing, I can help you develop and execute comprehensive marketing strategies tailored to your specific industry and target audience. Prompt: These are great, especially #2, #3, #5.
ConversionXL
MARCH 17, 2021
At the time we were planning a workshop for B2B tech startups from the IMEC accelerator (Ghent, Belgium) and had a chance to interview many of the companies that had signed up. Canceled events and tradeshows increased the focus on outbound activities. Content blindness.
Martech
SEPTEMBER 25, 2023
Finance departments have widely adopted this “leaked” funding approach in start-ups and established companies. Showing an ROI for a tradeshow event should include all the possible activities that contributed. Then, using your AI expertise, you can determine which customers follow the 60-day rule and which vary from it.
Heinz Marketing
JULY 31, 2020
Now, and moving forward, it’s critical for companies to nurture buyers and educate customers before, during, and after every virtual event to accelerate the journey, build loyalty, and drive rich engagement at every stage. The following data comes from 200 B2B professionals across multiple experience levels, company sizes, and industries.
Heinz Marketing
APRIL 4, 2022
Yes, it’s more expensive, but from a resource angle, we can pull in a C-suite for a Thursday and maybe the following Wednesday night, right? What we have really seen work is leverage and experience like these wine tastings and cooking classes, but take it up a notch. And it can be two different geographic areas.
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