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How strong brands build stronger B2B pipelines

Martech

B2B marketers are under pressure to deliver pipeline, but the old playbook of MQL chasing, generic content and paid ads isn’t cutting it anymore. We need a measurable proof of concept that fosters collaboration and helps us build a pipeline together. Marketers are pressured to deliver tangible results, usually leads and pipeline.

Pipeline 112
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Pipeliner: Why Our Direction?

Sales Pop!

If you read our previous two articles, The Fundamental Error of Approach in Today’s Sales and Theory and Practice of Pipeliner , you’ll clearly see that Pipeliner CRM is not simply a mechanical application—it has a clear theory and purpose behind it. But we also have an educational challenge to bring everyone up to speed.

Pipeline 246
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New! Powerful Pipeliner CRM Document Management

Sales Pop!

Introducing Pipeliner CRM’s new Document Management! Ours is, of course, embedded right within Pipeliner CRM , and like other Pipeliner features, is the most flexible and easy to use available. Like all other functions of Pipeliner CRM, our Document Management is extremely intuitive. Two Main Types. Using the System.

CRM 246
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Symbiosis: Sales POP! and Pipeliner CRM

Sales Pop!

and Pipeliner CRM have a strong, symbiotic connection that enhances both platforms: 1. is a natural extension of Pipeliner CRM , offering complementary content while being able to stand on its own. Pipeliner’s philosophy and core principles are integrated into SalesPOP!, and Pipeliner CRM appeared first on SalesPOP!

CRM 218
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What If Our Sellers Had More Autonomy?

Partners in Excellence

We assign pipeline metrics, identifying the number of opportunities each person must have for a “healthy” pipeline. Yet our pipelines are increasingly unhealthy. If educators are seeing great results with children, couldn’t we achieve the same with sellers?

Pipeline 127
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Why causal AI is the answer for smarter marketing

Martech

Its ability to uncover the why behind outcomes allows for smarter GTM decisions that drive pipeline efficiency, revenue growth and customer success. Experimentation to improve ICP engagement: Test messaging, timing and offers tailored to your ideal customer profile (ICP) to validate what accelerates pipeline and win rates.

GTM 127
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The Fundamental Error of Approach in Today’s Sales

Sales Pop!

This has led to the use of sales technology (including artificial intelligence) being used to try and optimize humans through technology instead of educating them. That certainly would not be enough training for a heart surgeon, who must attend 8 to 12 years of schooling above and beyond basic education. The Pipeliner Difference.

CRM 244