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10 Recent Neuromarketing Research Studies (and Their Real-World Takeaways)

ConversionXL

Applying a neuroscience-based method to WTP for green electricity”. Carsten Herbes and three co-authors tackled a narrow topic—consumer willingness to pay a premium for electricity from green sources—that has broader implications. This one states, “Your taxes help pay for schools, hospitals, and the police.”.

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How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot

Strategically raise prices. Increasing prices means boosting revenue on every sale you make — so if you can strategically and successfully raise prices without alienating too many customers, you can boost your profit margin automatically. Why would a potential customer be inclined to buy your product at a higher price point?

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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

They loaded up on social proof, showcasing how other hospitality businesses had solved the same problems by switching to their brand of flooring, highlighting the testimonials and cost savings that resulted. Electrical components might be an integral part of guitar amplifiers. Target related keywords and siphon off relevant prospects.

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How to Build a Product Launch Strategy

ConversionXL

This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. The model was introduced in 2012, back when there was still low consumer awareness around electric cars.

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The Complete Guide for Selecting the Right B2B Lead Generation Company

Cience

For example, there are lead generation companies that provide accounting, corporate IT training, custom software development, electrical engineering, film services, privacy shield notice, technical support, etc. Too good to be true” pricing is a sign it’s based on a bad list. Some of the listed services might perplex you, as well.

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Economic Moats: Who Has Them? And How Do You Get One?

ConversionXL

Why would Tesla let others use its network, which could be a moat to protect it from electric competitors? “I Given that the average hospital system uses 16 EMR providers , limiting interoperability protects an existing system and offers fertile ground for expansion. The regional dominance of a single hospital system deters upstarts.

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Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs

Hubspot

First Job: Application Engineer at Philadelphia Electric Company. "My My first job out of college was as an application engineer for Philadelphia Electric Company, now known as PECO. I was working in a three-hospital group in Atlanta where I supporting recruiting, onboarding, and benefits administration for clinical and non-clinical.