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Innovation vs. rebranding: How to choose the best change for your business

Martech

Electric vehicles. Can you outcompete others in your industry by developing and launching innovative products or services before they do and with other competitive advantages? Are your innovations launched on the correct scale? You’ll find that some potential products are geared more toward niche markets (i.e.,

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SaaS in Africa: 10 Things We Learned From Scaling to 1M Users (Video + Transcript)

SaaStr

With electricity, a lot of African nations never had legacy electrical grids. I think if we had focused on solving a niche problem, the market’s simply not big enough to scale. When we closed our first seed round, we were funded by Omidyar Network, which is a Silicon Valley investor. That did two things for us.

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Apply Yourself: 28 Marketing Awards Worth Going For

Hubspot

million visits to the campaign site, as well as 27 million views of the launch video. While it might seem like a niche award program, the Content Marketing Awards actually recognize work in 92 categories, ranging from “Most Innovative Content Distribution Strategy,” to “Best Infographic.”. 6) Communicator Awards. 13) Facebook Awards.

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7 Industries You Wouldn't Expect to Be Creative on Pinterest (But Are)

Hubspot

If you ask marketers outside of the ecommerce world , Pinterest still has a lot of work to do to prove itself as a viable social media network. Well being a part of a "boring" industry doesn't have to limit your participation on visual social networks. How "boring," right? 1) Healthcare. But that's simply not true!

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How B2B Marketers Can Succeed on the 6 Big Social Networks

Hubspot

So this post will break down how you can be successful on the 6 most popular social networks: LinkedIn, Twitter, Facebook, Google+, YouTube, and Pinterest. That's because it's a social network made specifically for professionals! Social media! You know, where you are "social" with people instead of pushing the hard sell? Like this.

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10 of the Best Brands on Snapchat Right Now (And Why They're So Great)

Hubspot

No longer are they a niche photo-messaging service -- they've become an established media platform valued at over $16 billion and with over 100 million users. To add folks by username, you'll have to type in exact usernames to find people, as there is no account suggestion option like other social networks have. 3) General Electric.