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Walmart launches Roblox metaverse experiences

Martech

Retailers like Macy’s and Old Navy have gotten their feet wet in the metaverse, reaching a subset of their broad audience who likes to delve in virtual promotions and NFTs. Electric Island DJ experience at Walmart Land on Roblox. In October, Walmart Land will host a motion-capture concert on Electric Island, dubbed “Electric Fest.”

Launch 113
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Why we care about AR and VR: A guide for marketers

Martech

AR in retail. Fologram can also act as a replacement for blueprints on construction sites by displaying the underground layout of the area, including pipelines and electrical wirings in 3D. Apple’s ARKit was introduced back in June 2017, along with the launch of iOS 11. Examples of AR and VR. Augmented reality. AR in tourism.

Sports 139
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59 Female Marketing and Growth Experts You Should be Following

Hubspot

Her clients include Fortune 500 companies like Microsoft, Berkshire Hathaway, and General Electric. Anum is the co-founder of Acciyo , co-authored the book, Twitter for Dummies , and represents Rough Draft Venture’s presence at MIT Sloan. She has also worked in-house with a startup, Fortune 1000, and multi-channel retailer.

Growth 78
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Watching B2B TV: Thursday’s Daily Brief

Martech

Last week, B2B ABM software company Demandbase launched a hub for their streaming video content, called DBTV. Terminus also promises high production value with a trailer for their upcoming lineup (also launching next month), which will include a regular series hosted by Terminus co-founder Sangram Vajre. Read more here.

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Why “Simple” Websites Are Scientifically Better

ConversionXL

If I ask what color represents “boy” you think “blue”, girl = pink, car = sedan, bird = robin, etc. Take online tie retailer, Skinnyties.com , who didn’t really look like an e-commerce site until their redesign in October 2012. What is a Prototypical Website? ” – Simplypsychology.org.

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The Ultimate Guide to the Internet of Things (IoT)

Hubspot

Retailers can now collect data on how long a package was in transit, the condition it arrived in, and even the temperature it was stored at — making it easier for companies to deliver their products on-time and in perfect condition. The greatest thing IoT will change for consumers is their experience with customer service representatives.

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The Ultimate Guide to Blockchain

Hubspot

Two years later, Ethereum launched their new platform, allowing users to expand blockchain’s functionality beyond cryptocurrencies. Presently, smart contracts may represent the most powerful application for blockchain. Thanks to smart contracts, many retailers are using blockchain to help simplify their supply chain processes.

Contract 101