Sales Hacker
FEBRUARY 2, 2024
Those three little letters that can stir up so much debate in the marketing and go-to-market world. What I mean by MQLs is Marketing Qualified Leads. Staying quiet on go-to-market topics isn’t exactly my style – so let’s get into it. Not Nicole and not other marketing leaders.
Search Engine Land
OCTOBER 25, 2023
For example, many businesses go to market by industry, so those types of businesses will need an ICP per each industry market. If you are not already doing this, then reach out to your customer relationship management (CRM) and marketing automation teams to begin the discussion.
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Highspot
SEPTEMBER 26, 2023
“We’ve already seen the tremendous potential of conversation intelligence in the world of sales,” said Ellie Fields, Chief Product and Engineering Officer, Salesloft. Using Salesloft and Highspot together, go-to-market teams can find skill and behavior gaps, coach to close those gaps, and measure the impact on revenue outcomes.”
Capterra Sales & Marketing Software
SEPTEMBER 30, 2021
If you don’t have a digital marketing strategy in place or haven’t updated your strategy in a while, it’s time to look into the four most common channels of digital marketing to promote your brand online and drive more traffic. Email marketing. Social media marketing. Organic search engine optimization (SEO).
Highspot
SEPTEMBER 28, 2021
Instead, you’ve got to accelerate sales by learning the ins and outs of your revenue engine — so you know exactly how far and how fast you can push it. Go-to-market teams work in silos, rarely communicate. Go-to-market teams collaborate continuously to drive outcomes. Nimbly adapts to shifts in market.
Highspot
JULY 18, 2023
Each member of the marketing organization, from marketing managers to specialists, will also develop functional understanding and empathy in knowing how their work compliments that of their colleagues. Imagine the strength of integrated campaigns that are the product of collaboration across the entire go-to-market organization.
Salesforce
OCTOBER 22, 2021
Many companies assume the same go-to-market strategies will be effective as they scale up, but that’s often not the case,” said Brandon Jones, head of Revenue Strategy and Operations at Komodo Health , which specializes in software for the healthcare industry. Make sure your reps are focused on selling. Learn more.
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