Search Engine Land

JANUARY 13, 2023

In 2022, we revealed what happened when Search Engine Land shut off AMP. Why did Search Engine Land shut off AMP? As we explained in We’re turning off AMP pages at Search Engine Land , it was due to competition in Top Stories (after AMP was no longer required for inclusion in Top Stories) and waning support by social media platforms.

Non-Profits 116

Non-Profits Engineering Networking CTR 116

Search Engine Land

JANUARY 19, 2023

Former Google search chief Amit Singhal joins Uber 2017: Singhal became a senior vice president of engineering, overseeing Uber’s Maps & Marketplace departments. Bing’s New Ad Campaign: Bing Is For #Doing 2012: Rather than promoting the idea of making decisions, the new campaign was about people doing interesting things.

Engineering 95

Engineering Campaign Launch Represent 95

Search Engine Land

DECEMBER 13, 2022

In a global context , the hreflang element assists search engines in determining which URL version of your site should be provided to visitors from a given region or who speak a specific language. Hreflang contributes toward a good user experience as it: Helps deliver a search result in the location and language the user made the query.

Territory 99

Territory Networking Campaign Launch 99

ConversionXL

NOVEMBER 17, 2022

The company once had the market’s highest churn rate and lowest Net Promoter Score (NPS). By switching from manual analysis data to predictive analytics, Sprint could quickly analyze user behavior to spot customers at risk of churn and identify retention offers. Research keywords from multiple search engines (e.g.,

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

ConversionXL

SEPTEMBER 23, 2020

Services like LimeSpot are the engines that power product recommendations for ecommerce sites. Last year, Lush participated in Giving Tuesday and created a page to showcase the organizations they planned to raise funds for by matching the sales of a promotional body lotion. Target got creative and took gift inspiration a step further.

Trust 125

Trust Retail Appointment Contact 125

ConversionXL

APRIL 11, 2016

According to Aberdeen , companies using video enjoy 41% more web traffic from search than non-video users. MarketingLand found that 62% of Google searches include video, which might explain why Brightcove found that video drives a 157% increase in organic traffic from search engines. Marketers share the same sentiments.

Conversion 90

Conversion A/B testing Engineering Campaign 90

Heinz Marketing

AUGUST 28, 2023

Market Share and Positioning: Research their market share, position, and reputation within the industry. Are they market leaders, challengers, or niche players? Website and Online Presence: Evaluate their website design, user experience, content quality, and engagement strategies.

B2B 86

B2B Objectives and Key Results Click Through Rate Strategize 86

Salesforce

NOVEMBER 17, 2023

Spurred by the influence of smartphones and the convenience of online shopping, mobile commerce sales make up almost 75% of ecommerce market share. To make ecommerce work, a business needs to create a user experience on a given channel where customers can easily search for and buy products. Promotions are highly visible.

B2C 59

B2C Minimum Viable Product Cross-sell Retail 59

Hubspot

AUGUST 9, 2018

According to the dictionary , marketing is “the process or technique of promoting, selling, and distributing a product or service. ” The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services. Digital Marketing.

Promote 95

Promote Non-Profits A/B testing Education 95

Hubspot

APRIL 22, 2013

Instead, it shows off its products by sharing photos of other products it powers, such as huge engines and powerful machines. After all, how often do you get to see a jet engine up close? GE has the unique opportunity to bring those experiences to its followers, and showcase itself as the brand that delivers on it.

B2B 77

B2B Electricity Education B2C 77