ConversionXL

JUNE 16, 2022

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. Marketing strategy should detail: Goals and objectives. Where your product or service fits into the market. Marketing funnel. How market share and revenue have grown.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Hubspot

JULY 17, 2012

We looked into the biggest mistakes from many popular brands -- but glossed over any smaller companies because we don't want to hurt the little guy ;-) Keep reading for a little entertainment, and some reminders of what you should never do to ensure you don't repeat these mistakes yourself. What do we take away from this marketing mistake?

Transportation 78

Transportation Launch Price Campaign 78

SBI

MARCH 25, 2014

Although the study focused on professional service firms in accounting, engineering and IT, the findings apply across the board, whether you are selling complex software solutions or ball bearings. The dichotomy is vast: More than 50% of sellers say price is among the key drivers, while only 28% of buyers rate price that highly.

Healthcare 53

Healthcare Drivers/motivators Entertainment Education 53

The Lost Book of Sales

JULY 12, 2021

A high-level perspective It is not uncommon for a high-tech company to announce a modest shortfall in its quarterly projections and incur a 30 percent devaluation in stock price on the following day of trading. High-tech innovation and marketing expertise are two cornerstones of the U.S. Pragmatists are reasonably price-sensitive.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

SBI

MARCH 25, 2014

Although the study focused on professional service firms in accounting, engineering and IT, the findings apply across the board, whether you are selling complex software solutions or ball bearings. The dichotomy is vast: More than 50% of sellers say price is among the key drivers, while only 28% of buyers rate price that highly.

Healthcare 20

Healthcare Drivers/motivators Entertainment Education 20

Heinz Marketing

AUGUST 28, 2023

Direct competitors offer similar products/services to the same target audience, while indirect competitors might solve the same problem differently. Products/Services: Analyze your competitors’ offerings in terms of features, quality, pricing, and unique selling propositions (USPs).

B2B 86

B2B Objectives and Key Results Click Through Rate Strategize 86

Hubspot

AUGUST 9, 2018

According to the dictionary , marketing is “the process or technique of promoting, selling, and distributing a product or service. ” The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services. Product Marketing.

Promote 95

Promote Non-Profits A/B testing Education 95