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What Is Market Share & How Do You Calculate It?

Hubspot

You might be thinking, "What does this have to do with market share?". If three of those bags were my sister's goldfish, that would mean that she had a 30% market share of my goldfish. Put simply, that is market share. But how does that impact marketers? What is Market Share?

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High-Low Pricing Strategy: What It Is & How to Leverage It

Hubspot

Pricing is one of the trickier, more delicate processes almost every business has to deal with. Some companies try to match the ebbs and flows of demand for their products by leveraging something known as High-Low pricing strategy — a method that essentially pegs a product's prices to consumers' waning interest in it.

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Everything You Need to Know About Price Skimming Strategy

Hubspot

There are dozens of different pricing strategies you can use in your business, and one of the more unique options is the price skimming strategy. Price skimming is an approach to pricing your products that capitalizes on novelty, timeliness, exclusivity, and/or innovation. What is Price Skimming?

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What Is Competitive Advantage? Its Nature & How to Find Yours

Hubspot

Simply put, it occurs when a firm can offer a product or service at a lower price than its competition without sacrificing too much quality. The company offers flight prices that consistently and significantly undercut what other airlines in the region are willing to charge. Cost Leadership. Differentiation.

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How to Implement Dynamic Pricing without Sacrificing Margins or Customers

Hubspot

Dynamic pricing has certainly been gaining traction in the online retail space. Popular in industries like hospitality and sports entertainment, dynamic pricing has led to the retail price tag's obsolescence in those industries. That's why dynamic pricing is a growing practice in online retail.

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Convert Buyers by Unleashing their Hidden Enemies

Cerebral Selling

You’re thinking, “We sell thousands of food products and have huge brand awareness and market share. One they felt would polarize the market. Chances are you pictured this: Classic Nutella, sold and loved around the world. Now imagine, you’re a food manufacturing giant, Kraft. They picked an enemy.

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Sales Accepted Leads: Your Ticket to Closing Deals Faster and Easier

Sales Hacker

Education is key to gaining market share. Clearly define the goals, milestones, and prices. Milestones, goals, and pricing are of the highest importance for someone who’s ready to give you money. Content marketing is the foundation of online business today. Educate your target audience. Don’t overdo it.

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