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Customer experience tools and strategies: 2025 Predictions

Martech

In live event production, AI will automate captioning, analyse video in real time, and engage viewers, said Sujatha Gopal, Chief Technology Officer of the Communications, Media and Information Services Business Unit at TCS. Many of these experiences will offer a new level of personalization for viewers.

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Why Now More Than Ever Companies Should be Building on the Salesforce Platform

Salesforce

That event showcased the value that Salesforce technology can bring to partners. Subscribe to Partner Communications Get the latest on events, product updates, go-to-market resources, and personalized news straight to your inbox.

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Virtual events: The ultimate marketers’ guide

Martech

Virtual events weren’t born of COVID-19, but their development and evolution were dramatically accelerated by the pandemic. It’s indisputable that virtual events are as varied in format as their physical world counterparts. Making the exhibitor-attendee connection with virtual events. It’s just not like being there.

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7 Speakers You Won't Want to Miss at #INBOUND15

Hubspot

Robert Michael Murray's work in digital communication strategy, social media, and live-event production has earned him both national and international coverage on outlets like BBC, CNN, C-SPAN, The New York Times, and others. Follow @rmmageddon. The Power of Data, the Importance of Moments, and the Future of Storytelling".

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What the Heck is Thought Leadership Anyway?

Hubspot

Steve set the stage, built the category, and developed a reputation for being the guy with his finger on the pulse of technology and how we interact with it as we live our lives. If thought leadership isn’t turning your local party planning company into the Steve Jobs of Event Production, what the heck is it?

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B2B Reads: Demo Videos, Dysfunction Tax, and Work-at-Home Marketers

Heinz Marketing

Some helpful advice on how to convert your events to an online format, especially helpful right now. It’s important to put people before technology in your prospecting. Thanks, Katie O’Rourke. A Winning Sales Strategy Starts with Your Customer, Not with Digital. Thanks for your thoughts, Joanne Black.

B2B
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Conversational Marketing: How a Messaging Strategy Will Grow Your Business

Hubspot

The 1800s brought many new technologies, including the telegraph. With each new iteration of technology, our accepted response time has changed — friends make plans faster, families stay closer, and businesses provide answers instantly. The only difference now is we have the technology to have those conversations at scale.