How to Estimate a “Net Value” for Your A/B Testing Program
ConversionXL
MAY 29, 2019
These five types of winners show up in every experimentation program. To give you an indication of the difference between the “discovered” and “net” uplifts, I use the following case of a fictitious company called “DeFacto Ltd.”. By adding up all 25 winners of $100,000, they’ve generated $2.5 See this article by Jordan Etkin.).
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