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The Minimum Viable Product Approach to Ecommerce Is a Game Changer — Here’s Why

Salesforce

Every day your launch is delayed means missed revenue, so it’s critical to keep things on track with your build or implementation. Take a minimum viable product (MVP) ecommerce approach. Then, after the initial build, they work to improve, customize, and launch new features in phases. What is an MVP in ecommerce?

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Extreme Product Design: Building Things People Actually Use with Stripe CTO David Singleton (Pod 636 + Video)

SaaStr

This uses the principle of Test Driven Development, which is less focused on products with perfect codes detached from human reality but more on creating products that solve problems. EPD can lead to better user experience, product strategy, and product launches if it follows three essential tenets.

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How to Build a Beloved Product Without Email Marketing

ConversionXL

To give you some context, my co-founder and I operate a website called Solitaired , which ties classic card games to brain training. We launched our second campaign a week later, and the story got worse. We feel that we’ve achieved this by prioritizing the following tactics: Gamify the product. Here’s how we’ve done it.

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How to Scale Organic Traffic (Without Writing a Million Blog Posts)

ConversionXL

In mid-2019, they launched a new feature called “spaces,” which allows users to create content around topics instead of questions. To take it even further, they could get into the lyrics game and publish lyrics on song pages (just an idea). Launch Minimum Viable Products (MVPs) when you can. Start small.

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SEO vs. PPC: Differences, pros, cons & an integrated approach

Search Engine Land

Want to test a new product? You can get rapid feedback on a new product launch (or minimum viable product) by running a short PPC ad campaign. Are you looking at the long game? Agile Speed provides agility. A new marketing message? Do you need leads now? What is the competition like in organic search?

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3 Real-Life Examples of Incredibly Successful A/B Tests

Hubspot

SimCity 5, one of EA’s most popular video games , sold 1.1 million copies in the first two weeks of its launch last year. As EA prepared to release the new version of SimCity, they released a promotional offer to drive more game pre-orders. ComScore ran an experiment on their product pages to accomplish just that.

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The Ultimate Guide to Entrepreneurship

Hubspot

Many businesses that are now household names — like Airbnb and Uber — took multiple launches to succeed. In the long run, it’s better to focus on developing a minimum viable product , launching, and optimizing based on feedback, rather than trying to get it right the first time with an untested idea of a “perfect” product.