Martech

AUGUST 1, 2023

The museum is launching Replica, a new hybrid experience that allows visitors to “capture” works of art from the collection and show off virtual versions of them on Roblox. As a result of this action, the user collects a digital version of the artifact, which can then be brought into the Roblox virtual game as a wearable.

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Launch Gaming Process Product 98

Martech

JUNE 23, 2022

Marketers have never had more opportunities to break into in-game advertising, due to the growing number of users and the evolving technology for brand placements. In-game advertising is a highly-engaged instance,” said Mascali. Attention is fully on the game and not passive, it’s a lived-in experience.

Gaming 114

Gaming E-commerce Cross-sell Sports 114

Martech

FEBRUARY 4, 2022

Marketers understand the value in implementing new technology like non-fungible tokens (NFTs) to launch campaigns, especially to pull in younger audiences. They have to know what they’re doing, and with NFTs the game plan isn’t well-known. NFTs can help introduce a new logo, or a new product launch, said Sun.

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Launch Campaign Gaming Technology 129

Martech

OCTOBER 6, 2022

This week, popular clothes and accessories retailer Hot Topic launched a Halloween-themed line of digital collectibles on Roblox. For the current Halloween campaign, the retailer drafted Super League Gaming to support the virtual 3D experience within Roblox. The three games where the Pop-up Shop appears are The Floor is Lava!,

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Launch E-commerce Retail Gaming 101

Martech

AUGUST 25, 2021

Global information company TransUnion has announced the launch of TruAudience, a new suite of data solutions for marketers. The launch represents the culmination of acquisitions and partnerships by TransUnion in recent years, many of which making the company a significant presence in the adtech landscape, especially in streaming video.

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Launch Represent Campaign Gaming 104

Search Engine Land

DECEMBER 8, 2023

For creative marketing strategies, this is a game changer. For creative marketing strategies, this is a game changer. growthhacking #seo #marketingsecrets #startups. “ Grok is a dramatic level-up in knowledge. It shows Tweets that are hard to find with normal Twitter Search.

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Launch Entertainment Gaming Start-ups 126

Martech

SEPTEMBER 13, 2022

Today, Samsung launches a weeklong “Discover Samsung” event, supported by NFTs and a scavenger hunt through their Discord community. Samsung launched their Discord community, or server, in June. Read next: 4 key strategies for NFT brand launches. Hunt for clues. Gap rolled out special wearables for virtual pets.

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Launch Gaming Campaign Product 111

Martech

JANUARY 9, 2023

Oorbit hosts multiplayer games and other virtual experiences that users access with a persistent digital identity across these experiences. Users who create a digital identity with Oorbit will be able to join experiences on ELYNXIR, as well as other multiplayer experiences through game makers that connect with Oorbit. Immersive music.

Launch 101

Launch Gaming Networking Technology 101

Martech

APRIL 7, 2022

Brands are tip-toeing into immersive VR experiences, also known as the metaverse, through the gaming world. There are a wide range of options for brands to connect with the otherwise elusive gaming audience. The New York event showed marketers a crash course about the metaverse and how games are part of that. moms playing games.

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Gaming Territory Campaign Launch 117

Martech

JANUARY 10, 2023

“The recent FTX collapse has sparked a lot of uncertainty and fear within the crypto/NFT market, but despite this situation, we are still seeing a lot of interest from brands to launch web3 activations,” said Laura Connell, consumer trends manager for consumer insights and analytics company GWI. The rise of gaming influencers.

Gaming 105

Gaming Retail Technology Technology 105

Martech

FEBRUARY 8, 2024

As an option, you can launch lead magnet ads on LinkedIn to get your prospects’ contact details. The post Why bottom-of-the-funnel SEO is the game-changer your B2B needs appeared first on MarTech. Also, find relevant discussions in relevant communities and answer questions with your content. In your inbox.

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B2B Gaming Niche Appointment 121

Martech

DECEMBER 21, 2023

This is the first step in leading and getting emotional buy-in from your team on a deeper level, allowing for more skin in the game. The post The 4 steps you must take before launching your product appeared first on MarTech. Encourage your teams to study and question the plan. Now you’re ready to go. Get MarTech! In your inbox.

Launch 109

Launch Product GTM Education 109

Sales Pop!

APRIL 24, 2023

A gaming website is a great online business to run, as people will always be on the lookout for interactive entertainment. But you won’t automatically generate traffic just because you create a gaming website. You created a game no one wants to play Many people like to believe that they’ll make the next Wordle.

Gaming 52

Gaming User Experience UX Entertainment 52

Martech

MARCH 29, 2022

Read next: What you need to know about mobile game advertising. launches new solutions for the app ecosystem appeared first on MarTech. These new solutions will support visibility into app performance by competitors, helping brands identify both gaps and opportunities in their app performance. Processing.Please wait. The post Data.ai

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Launch Price Gaming Growth 97

Partners in Excellence

SEPTEMBER 1, 2021

Ultimately, we come up with a launch program. ” (Usually, it’s the sales people.) “How are they going to ‘game’ this?” The other thing that’s important to consider, “How will people game this?” Gaming things is just human nature, we all do it.

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Gaming Pipeline Launch Clients 75

Martech

JULY 14, 2022

Microsoft strengthened its position in the adtech game by acquiring Xandr from AT&T late last year. The post Netflix partners with Microsoft to launch ad-supported subscription tier appeared first on MarTech. The streamer shed 600,000 subscribers in 1Q and expects to lose another 2 million in the most recent quarter.

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Launch Price Consult Gaming 111

Martech

APRIL 13, 2022

Examples of such categories include photo and video editing apps, some game sub-categories and VPN apps that provide secure wireless connections for mobile devices, according to Peli Beeri, general manager, Luna. Read next: What you need to know about mobile game advertising. Competitive landscape. Processing.Please wait.

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Campaign Launch Gaming Networking 94

Martech

MARCH 22, 2022

Today, The Trade Desk announced the launch of a new certified service partner program, welcoming Goodway Group as the inaugural partner for the program. But, it all requires a lower price model on the adtech side for marketers at smaller organizations to get into this game. Read next: CTV’s ticket to March Madness advertising.

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Launch Service Price Gaming 89

Salesforce

JUNE 14, 2023

Let’s say you just launched a new mobile app to help your potential customer manage their customer service requests. Time to beat that quota Whether you’re a beginning seller or a seasoned professional, these are some of the best sales tactics to level up your sales game. But these aren’t one-and-done efforts.

Gaming 95

Gaming Cross-sell Referrals CRM 95

Martech

FEBRUARY 3, 2022

Last summer, we reported that precision demand marketing platform Integrate had launched a program to sponsor walk-on college athletes in the wake of a Supreme Court ruling against NCAA restrictions on compensation for college athletes, as well as the NCAA’s new interim policy allowing athletes to benefit from their name, image and likeness.

Gaming 93

Gaming Sports Represent Launch 93

SaaStr

DECEMBER 4, 2020

As the year starts to wind to a close, one exercise I go through with many CEOs I’ve invested in or am close to is this: Did you ship at least 3 truly game-changing features this year? Not launching 3 Truly Game-Changing Features doesn’t mean you didn’t ship any new code or features. Not just at $0.1m

Gaming 85

Gaming Launch Start-ups Up-sell 85

Search Engine Land

MARCH 12, 2024

Google announced a range of new advertising tools and solutions for mobile app developers at the Games 2024 Developer Summit, including: AI asset suggestions. Immersive in-game ads. AdMob is launching an enhanced A/B testing tool for publishers who experiment with multiple mediation setups. Immersive in-game ads.

A/B testing 114

A/B testing Construction Gaming Campaign 114

Martech

FEBRUARY 10, 2022

Big spenders will commit a sizeable chunk of their budget to create and air a commercial during the big game. But they will be messaging on digital channels throughout the game, and communicating with sports fans as they continue their pivot to everyday use. Big splash for B2B audiences with monday.com Super Bowl debut.

Gaming 98

Gaming Sports B2B Campaign 98

Martech

FEBRUARY 13, 2024

As the Kansas City Chiefs mounted a late-game charge to become repeat champions (three titles in five years!), Digital channels provided more options for audiences to engage with the Big Game, including an inventive stream on Nickelodeon called by SpongeBob SquarePants and friends. Brands leveraged the record-breaking viewership (123.7

Gambling 132

Gambling Entertainment Gaming Campaign 132

Martech

OCTOBER 17, 2023

Games: Monopoly GO. Threads, the microblogging social app launched by Meta at the start of the quarter, skyrocketed up the charts, reaching 150 million downloads faster than any other app in history. Dig deeper: Which types of in-game advertising do users love (or hate)? Social apps: Instagram. Video streaming apps: ReelShort.

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Launch Gaming Growth Technology 124

Search Engine Land

OCTOBER 3, 2023

Casual games expansion Microsoft is rolling out Audience Ads to new placements, such as home, menu, and game screens across games that come defaulted onto Windows computers. Currently, Audience Ads are served in Treasure Hunt and Jigsaw but the tech giant has confirmed it is expanding reach to all Casual Games by 2024.

Product 114

Product Gaming Launch Campaign 114

Hubspot

APRIL 21, 2020

But, while a mobile app as a revenue generator can be quite lucrative, the low barrier to entry makes a successful launch all the more challenging. And then once you've launched, your work has only just begun. Here, let's explore how to conduct a successful launch, and how to ensure you can retain app users for the long-haul.

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Launch UX Networking Cross-sell 94

Sales Hacker

NOVEMBER 26, 2019

Break Through Mediocrity: Changing the Game for Long-Term Success. Sales is more than just a numbers game — it’s a mental game. Master the mental game and you can adapt to any sales environment, process, or buyer. Don’t miss this talk, and stay ahead of the game. Thursday, December 12: Winning the Game.

Gaming 103

Gaming Objectives and Key Results Sales Up-sell 103

Salesforce

MARCH 31, 2022

Every day your launch is delayed means missed revenue, so it’s critical to keep things on track with your build or implementation. Then, after the initial build, they work to improve, customize, and launch new features in phases. Then, after the initial build, they work to improve, customize, and launch new features in phases.

Minimum Viable Product 52

Minimum Viable Product Gaming Product Objectives and Key Results 52

Highspot

OCTOBER 7, 2020

SEATTLE, WA — October 7, 2020 — Highspot, the revenue enablement platform that makes every customer conversation count, today announced at Spark 2020, its inaugural global user conference, the launch of the industry’s only natively-built end-to-end revenue enablement platform.

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Launch High impact Go To Market Pitch 52

Search Engine Land

FEBRUARY 6, 2024

This despite the launch of the new Bing , powered by ChatGPT designed for Search, one year ago, which many believed could ignite a true contender to challenge Google. Questions remain about whether generative AI is the game-changer either Microsoft or Google have hyped it as. even less globally. By the numbers. ” Meanwhile.

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Market share Referrals Launch Engineering 109

Search Engine Land

NOVEMBER 7, 2023

Google has launched this new spot for exclusive shopping deals. Google is launching several new pricing capabilities to encourage conversions, including: A dedicated deals page that organizes millions of deals from thousands of brands and retailers in one place. New deals hub. New pricing features. Annual Holiday 100 list.

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Conversion Retail Launch Price 109

Search Engine Land

MARCH 13, 2024

Launching a Clips Library. Keeping up to date with the latest tools and features from YouTube can be a game-changer. YouTube announced a series of updates aimed at simplifying content management and monitoring for creators. These updates include: Notifying creators when issues prevent tagged products from being displayed. Why we care.

Product 114

Product Launch Gaming Campaign 114

Martech

SEPTEMBER 21, 2023

IHeartMedia will host “A Special Ed Sheeran Experience” in the online video game Fortnite, beginning October 5. The experience, which runs October 5 through October 9, is the first third-party music experience built using Epic Games’ Unreal Editor for Fortnite (UEFN). Younger consumers watch less TV and play more games.

Gaming 112

Gaming Entertainment Launch Networking 112

Martech

APRIL 4, 2023

Walmart has pulled its Universe of Play experience from global gaming platform Roblox after consumer groups complained about it to the Children’s Advertising Review Unit (CARU). Universe of Play was one of two Walmart marketing efforts launched in Roblox, a metaverse platform , last September. The Unit had previously OK’d it.

Retail 108

Retail Gaming Launch Trust 108

Martech

NOVEMBER 7, 2023

Google has launched this new spot for exclusive shopping deals. Google is launching several new pricing capabilities to encourage conversions, including: A dedicated deals page that organizes millions of deals from thousands of brands and retailers in one place. Dig deeper: Adobe forecasts 4.8% New pricing features. Get MarTech!

Conversion 98

Conversion Retail Launch Price 98

Martech

SEPTEMBER 24, 2022

The findings explain some of the live events and tie-ins that brands are launching in the metaverse, on platforms like Decentraland and Roblox. The high interest in music explains why iHeartMedia recently launched a hub in the popular 3D game Fortnite. Dig Deeper: How the gaming universe is preparing marketers for the metaverse.

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Gaming Launch Meeting Product 121