Martech

AUGUST 25, 2021

Global information company TransUnion has announced the launch of TruAudience, a new suite of data solutions for marketers. The launch represents the culmination of acquisitions and partnerships by TransUnion in recent years, many of which making the company a significant presence in the adtech landscape, especially in streaming video.

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Launch Represent Campaign Gaming 91

Martech

SEPTEMBER 13, 2022

Today, Samsung launches a weeklong “Discover Samsung” event, supported by NFTs and a scavenger hunt through their Discord community. Samsung launched their Discord community, or server, in June. Read next: 4 key strategies for NFT brand launches. Hunt for clues. Why we care. It’s not just about planting a flag in the metaverse.

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Launch Gaming Campaign Product 104

Martech

APRIL 7, 2022

Brands are tip-toeing into immersive VR experiences, also known as the metaverse, through the gaming world. There are a wide range of options for brands to connect with the otherwise elusive gaming audience. The New York event showed marketers a crash course about the metaverse and how games are part of that. moms playing games.

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Gaming Territory Campaign Launch 112

Search Engine Land

OCTOBER 18, 2022

TikTok announced a new campaign type for brands to further enhance their performance in the app. The new solution is called Smart Performance Campaigns. Through leveraging machine learning, getting started with Smart Performance Campaign is as easy as it sounds. ” Who should use Smart Performance Campaigns.

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Campaign A/B testing Launch Gaming 87

Martech

AUGUST 3, 2022

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. The second B2B campaign on this list may surprise you, as it was built by a more traditional brand — Chevron.

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Campaign Gaming Education Technology 107

Search Engine Land

MARCH 12, 2024

Google announced a range of new advertising tools and solutions for mobile app developers at the Games 2024 Developer Summit, including: AI asset suggestions. Immersive in-game ads. Google confirmed that image suggestions for App campaigns are now generally available, while text suggestions are currently in beta testing.

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A/B testing Construction Gaming Campaign 112

Martech

FEBRUARY 8, 2024

As an option, you can launch lead magnet ads on LinkedIn to get your prospects’ contact details. When creating email campaigns for your BOFU SEO content, be sure to personalize the messages and include a clear call to action. The post Why bottom-of-the-funnel SEO is the game-changer your B2B needs appeared first on MarTech.

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B2B Gaming Niche Appointment 112

Martech

JULY 14, 2022

Microsoft strengthened its position in the adtech game by acquiring Xandr from AT&T late last year. The partnership announcement between Microsoft and Netflix is exciting news for advertisers,” said Matt Sotebeer, Chief Strategy Officer at adtech campaign performance platform Digital Remedy. How we got here. Processing.Please wait.

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Launch Price Consult Gaming 106

Martech

MARCH 22, 2022

Today, The Trade Desk announced the launch of a new certified service partner program, welcoming Goodway Group as the inaugural partner for the program. But, it all requires a lower price model on the adtech side for marketers at smaller organizations to get into this game. Get the daily newsletter digital marketers rely on.

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Launch Service Price Gaming 75

Search Engine Land

OCTOBER 3, 2023

Casual games expansion Microsoft is rolling out Audience Ads to new placements, such as home, menu, and game screens across games that come defaulted onto Windows computers. Currently, Audience Ads are served in Treasure Hunt and Jigsaw but the tech giant has confirmed it is expanding reach to all Casual Games by 2024.

Product 108

Product Gaming Launch Campaign 108

Martech

FEBRUARY 13, 2024

As the Kansas City Chiefs mounted a late-game charge to become repeat champions (three titles in five years!), Digital channels provided more options for audiences to engage with the Big Game, including an inventive stream on Nickelodeon called by SpongeBob SquarePants and friends. Brands leveraged the record-breaking viewership (123.7

Gambling 121

Gambling Entertainment Gaming Campaign 121

Hubspot

JANUARY 6, 2020

In 2019, we saw a number of companies create award-winning campaigns that generated ROI, brought in new customers, and expanded their brand awareness. And with digital and online media consumption growing , we'll likely see even more fascinating or creative campaigns in 2020. The Truth is Worth It" - The New York Times.

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Campaign Gaming Launch Education 81

Search Engine Land

FEBRUARY 21, 2024

The Kansas City Chiefs beat the San Francisco 49ers in a thrilling game with a final score of 25-22. But beyond the game itself, another competition was happening – determining which of the 59 commercials that aired was the most effective advertisement. This year’s big game was played in between 59 ads. million viewers.

Gaming 112

Gaming Campaign Clients Represent 112

Martech

FEBRUARY 10, 2022

Big spenders will commit a sizeable chunk of their budget to create and air a commercial during the big game. Their message, “Work without Limits,” came out of their IPO campaign last year and aims at inspiring workers at every level, not just executive decision makers. Big splash for B2B audiences with monday.com Super Bowl debut.

Gaming 93

Gaming Sports B2B Campaign 93

Search Engine Land

MARCH 13, 2024

Launching a Clips Library. Keeping up to date with the latest tools and features from YouTube can be a game-changer. They have the potential to simplify your work, save you time and enhance the performance of your campaigns. These updates include: Notifying creators when issues prevent tagged products from being displayed.

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Product Launch Gaming Campaign 112

Martech

OCTOBER 13, 2023

This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and data from those campaigns. The expansion of programmatic DOOH ( the big story last year , but the growth continues) allows advertisers to incorporate DOOH in omnichannel campaigns. A campaign in the U.K.

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Campaign Retail Gaming Networking 120

Search Engine Land

SEPTEMBER 21, 2023

Dream Screen YouTube is launching an experimental new feature that enables content creators to easily add AI-generated video or image backgrounds to YouTube Shorts. YouTube Create The platform is launching a new mobile app called YouTube Create to help make video creation easier. . Here’s a recap of what it’s in store.

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Launch Gaming Price Campaign 104

Salesforce

MARCH 31, 2022

Every day your launch is delayed means missed revenue, so it’s critical to keep things on track with your build or implementation. Then, after the initial build, they work to improve, customize, and launch new features in phases. Then, after the initial build, they work to improve, customize, and launch new features in phases.

Minimum Viable Product 52

Minimum Viable Product Gaming Product Objectives and Key Results 52

Search Engine Land

DECEMBER 5, 2023

Between Bard/SGE headlines and antitrust lawsuit admissions of auction gaming, Google has produced its usual share of releases. That’s much more impactful for ecommerce as we don’t see a lot of lead gen quality from Performance Max campaigns. Match types exist, and each is doing something different – but what?

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B2B X-functional UX Campaign 106

Search Engine Land

JULY 18, 2023

When linear was the only TV ad channel in play, it was much harder to shift gears with a TV campaign; now, brands can quickly deploy or change out their ads as needed. Here’s a secret: if you’re already running campaigns on paid search and social, you’re probably already an expert.

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Campaign Launch Gaming Follow-up 93

Sales Hacker

NOVEMBER 26, 2019

Break Through Mediocrity: Changing the Game for Long-Term Success. Sales is more than just a numbers game — it’s a mental game. Master the mental game and you can adapt to any sales environment, process, or buyer. Don’t miss this talk, and stay ahead of the game. Thursday, December 12: Winning the Game.

Gaming 103

Gaming Objectives and Key Results Sales Up-sell 103

Martech

JULY 18, 2023

When linear was the only TV ad channel in play, it was much harder to shift gears with a TV campaign; now, brands can quickly deploy or change out their ads as needed. Here’s a secret: if you’re already running campaigns on paid search and social, you’re probably already an expert.

Campaign 91

Campaign Launch Gaming Follow-up 91

Martech

JANUARY 12, 2022

Customer intelligence company Acxiom announced a data partnership with TransUnion to provide more audience intelligence to advertisers in streaming, audio and gaming environments. Acxiom’s scaled data will power meaningful reach across tens of millions of smart TVs, smart speakers and gaming consoles.”. Why we care.

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Gaming Launch Campaign Clients 100

ConversionXL

APRIL 28, 2021

To give you some context, my co-founder and I operate a website called Solitaired , which ties classic card games to brain training. But when we took a closer look, we discovered that, even if we scaled our email campaigns, the users who received our emails represented a measly 1% of our overall revenue. Here’s how we’ve done it.

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Product Minimum Viable Product Click Through Rate Gaming 151

Martech

SEPTEMBER 21, 2021

Last week, QSR chain Burger King launched an NFT-based sweepstakes around their BK Keep It Real Meals. The BK Keep It Real Meals campaign felt like a natural fit to launch this kind of large-scale NFT-based game that would allow guests to engage with our brand and this campaign in a unique, culturally relevant way.”.

Gaming 126

Gaming Promote Launch Technology 126

Martech

NOVEMBER 4, 2022

Many campaigns require significant investments. Marketing doesn’t have to be a guessing game. You can ensure that every campaign you launch and every dollar you spend has the highest chance of success by making one simple shift in how you approach your marketing. Marketing isn’t cheap. Get MarTech! In your inbox.

Gambling 118

Gambling Launch Campaign Negotiate 118

Search Engine Land

DECEMBER 28, 2023

This feature, considered the “next generation of Discovery campaigns,” brings new elements such as enhanced ad creation flow, additional inventory, and insights. Unlike Discovery campaigns, which were limited to images, carousels, or product data feeds for creatives, Demand Gen allows the use of videos.

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Retail X-functional Launch Non-Profits 120

ConversionXL

JULY 29, 2015

I scoured the academic research on crowdfunding, philanthropy, and helping behavior to understand when and why people donate money (and how you can use those principles in a crowdfunding campaign). Have you ever launched and completed a similar project to the one that you’re promoting? donating to your campaign).

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Campaign Technique Education Promote 131

ClickFunnels

JULY 22, 2021

But display advertising can help a business grow more quickly — you can launch display ads this morning and make sales tonight. It’s been a game-changer for us here at ClickFunnels and for millions of other businesses. We’ve created some — like our Product Launch funnel — for selling new products…. But they were good enough.

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Launch B2C Gaming Campaign 264

Martech

JANUARY 26, 2024

While every business is distinct, we try out these approaches, examine the data we gather and tweak the campaigns based on what works best. So, we rely on clients’ insights, previous experience with similar businesses and real-time campaign analytics. At one point, they realized they needed to scale.

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B2B Customers Appointment Objectives and Key Results 115

Martech

SEPTEMBER 22, 2021

Last week, QSR chain Burger King launched an NFT-based sweepstakes around their BK Keep It Real Meals. The BK Keep It Real Meals campaign felt like a natural fit to launch this kind of large-scale NFT-based game that would allow guests to engage with our brand and this campaign in a unique, culturally relevant way.”.

Gaming 111

Gaming Launch Finance Campaign 111

Search Engine Land

DECEMBER 4, 2023

For PPC marketers, ChatGPT also unlocked game-changing potential. Looking back at ChatGPT’s debut ChatGPT launched on Nov. Google took things further and introduced a generative AI campaign creator in May. And software companies added genAI to their tools to simplify mundane tasks.

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Objectives and Key Results Campaign Launch Strategize 111

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. On owned media, digital advertising was once the name of the game.

GTM 71

GTM Launch B2B Growth 71

Salesforce

MARCH 7, 2024

This means you can send them exclusive access to sales, early product launches, or special discounts. These types of targeted campaigns can lead to greater customer engagement and inspire recipients to take action. Back to top ) Become the email marketing GOAT Tired of your email campaigns not delivering results?

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Objectives and Key Results Customer Relationship Management SQL A/B testing 114

Hubspot

NOVEMBER 8, 2019

That's what a successful social media campaign looks like. As a marketer, paying attention to these social media campaigns is important, especially since 45% of the world population is active on social media. Below, let's review the top social media campaign ideas to try this year. Build social proof. Host contests.

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Campaign Promote Entertainment Launch 52

Martech

MAY 6, 2022

This article will discuss eight modern campaigns that you can use for inspiration when marketing your brand. TikTok’s Re: Make campaign. In July 2021, TikTok challenged its community to think about the most memorable advertisements in recent history and create their versions of the ads for its Re: Make campaign.

Sports 107

Sports Non-Profits Campaign Launch 107

Martech

NOVEMBER 22, 2022

For instance, McDonald’s FIFA World Cup campaign is featuring Jason Sudeikis, in-character as Ted Lasso, from a TV series that launched on streaming (Apple TV+). To round out the lineup, the campaign also drafted TikTok influencer Khaby Lam and Twitch streamer Edwin Castro. Sticking to the brand message. Why we care.

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Cross-sell Sports Gaming Campaign 93