ClickFunnels

DECEMBER 5, 2022

Table of Contents: #1 Build a Value Ladder Sales Funnel #2 Add Exclusive Bonuses to Your Affiliate Offer #3 Continue Providing Free Value to Your Email Subscribers #4 Build Out the Rest of Your Value Ladder #5 Play the Long Game! All major social media platforms allow you to run paid advertising campaigns: Facebook Instagram.

Niche 130

Niche Pitch Cross-sell A/B testing 130

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. Already, for relatively niche audiences, there are select active engagers in experiences like [virtual platform] VRChat,” Lawrence explained. “In How will these opportunities shake out in the upcoming year? “Key

Entertainment 137

Entertainment Sports Niche Retail 137

Martech

MAY 6, 2022

While these networks may have a comparatively smaller user base, they focus on different niches and are helpful for targeted advertising. This article will discuss eight modern campaigns that you can use for inspiration when marketing your brand. TikTok’s Re: Make campaign. LEGO’s Rebuild the World campaign by BETC.

Sports 106

Sports Non-Profits Campaign Launch 106

Hubspot

SEPTEMBER 23, 2020

While our brands might be capable of reaching basic targets all on their own, pooling marketing resources, combining skill sets, and jointly creating campaigns with other non-competing companies could help us reach much broader audiences. The campaign reached 10.5 This tactic is known as co-marketing. The State of Co-Marketing in 2020.

Strategic partnership 101

Strategic partnership Retail Campaign Promote 101

Martech

JUNE 29, 2022

It can be a powerful tool for marketers since it allows you to track and optimize campaigns in real-time based on measurable actions. There are many tools and software solutions that facilitate the planning, launch, tracking and optimization of performance marketing campaigns. Get the daily newsletter digital marketers rely on.

E-commerce 98

E-commerce Commission Campaign Niche 98

Hubspot

FEBRUARY 6, 2020

Product launches are an exciting time for marketers. Unveiling to the world the new campaign you've created just for that specific launch can be a relief. Maybe this is your first launch ever, and you're completely lost about how to bring marketing messages to email inboxes or social media profiles. Tell a story.

Product 98

Product Customers Launch Campaign 98

Search Engine Land

SEPTEMBER 12, 2023

Years ago, when working with retailers selling products from many different brands, you typically make a separate Shopping campaign for each brand. Consolidation is the name of the game with Performance Max. But carry forward your habits from the more granular campaign types, and Performance Max’s algorithmic nature will punish you.

Campaign 138

Campaign Retail Lead generation Pharmaceutical 138

Hubspot

JANUARY 22, 2016

Not only do you need to know how to build a campaign through Google’s AdWords product, you also need to know how to stand out from the crowd. Once you have an account and you’re ready to go, click the Create Your First Campaign button. Choose Campaign Type. By the time we’re done, you’ll be an expert!

Campaign 77

Campaign A/B testing Niche Start-ups 77

Lead Fuze

MAY 27, 2023

If you’re a professional searching for info on launching a Facebook marketing business, this is the perfect spot. Furthermore, we’ll delve into prospecting on social media platforms and creating effective ads while managing campaigns efficiently. Practice makes perfect. The bottom line is simple – keep learning.

Real Estate 40

Real Estate Objectives and Key Results Niche Campaign 40

Martech

AUGUST 11, 2021

Monitoring your marketing endeavors lets you track how your campaigns are playing out in real-time. Therefore, your social media monitoring should bolster your campaign strategy at the end of the day. Likewise, your tools should leave you with a holistic outlook on your product innovation and launch.

Angle 132

Angle Drivers/motivators Niche Gaming 132

ConversionXL

JULY 16, 2021

How to win the marketing game with strategic messaging. In some cases, this means niching down (as we saw with Gumroad). When they launched, their coolers were 10x the average price. They built a niche product for a very specific community and catered to their needs. The same goes for new product launches.

Niche 127

Niche User Experience Launch Transportation 127

Hubspot

JULY 23, 2019

But, as the pool of social platforms grows, will any of them really change the game for marketers this year? This will put you ahead of competitors that launch their accounts later and might struggle to come up with creative post ideas. These platforms were either launched or completely rebranded in 2016 or later.

Entertainment 101

Entertainment Launch Gaming Sports 101

ConversionXL

MAY 27, 2020

I’ve been in the B2B link-building game for almost five years, and the true value of link building isn’t quick fixes. Quizzes, surveys , calculators, interactive videos, and games are all examples of linkable assets. Sites that are publishing round-ups and listicles probably aren’t the very best sites in your niche.

B2B 142

B2B Niche Pitch Follow-up 142

Hubspot

FEBRUARY 14, 2020

Find your niche and stick with it. If your company is able to create a recognizable brand identity, while also producing higher-quality products or services than the competition (or products or services that serve a niche market), you'll have a better chance of finding a larger piece of market share to capture.

Market share 101

Market share Niche Gaming Service 101

Hubspot

JANUARY 13, 2020

Since TikTok launched in 2017 , marketers have been trying to wrap their minds around the odd-ball video platform. There are a few great reasons why influencer marketing can be beneficial on a new or niche app like TikTok. 8 Sponsored TiKTok Campaigns. Why does this strategy make sense?

Gaming 89

Gaming Follow-up Campaign Promote 89

ConversionXL

OCTOBER 26, 2022

Research will help you establish a niche and style that you can use to create familiarity. To gain more traction, consider partnering with influencers in your niche (more on this soon) or offering a tangible incentive. Over three weeks, the campaign generated over 29 million impressions and a 5–10% boost in sales.

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

Sales Hacker

APRIL 22, 2021

There are many great pieces of software, apps and platforms for squeezing max efficiency out of your campaigns, but before you can enjoy their benefits, you have to make sure you have done anything you could on your side. For example, letting you build different campaigns as well as monitor and compare their results.

Niche 89

Niche Contact Campaign Service 89

ConversionXL

SEPTEMBER 9, 2021

There are two reasons to dig into how others in your niche manage their social media: Find out what they’re doing well to improve your social content marketing Find out what they’re not doing that you can do to stand out. The campaign helped Zimba secure 1,200 incremental orders from Shops in one month, with an average order value of 6.7%

Objectives and Key Results 142

Objectives and Key Results Trust Follow-up Promote 142

Hubspot

APRIL 21, 2020

Brands can now pick a platform with an audience that matches their own and leverage it for even more in-depth campaigns. They've also dabbled in more niche apps like Snapchat. To help you determine which apps to use in your mobile messaging campaigns, here's a list of 43 helpful stats to know. General Messaging App Stats.

Niche 97

Niche Campaign Launch Gaming 97

Hubspot

FEBRUARY 14, 2020

Find your niche and stick with it. If your company is able to create a recognizable brand identity, while also producing higher-quality products or services than the competition (or products or services that serve a niche market), you'll have a better chance of finding a larger piece of market share to capture.

Market share 68

Market share Niche Gaming Service 68

Lead Fuze

MAY 27, 2023

Launching a video marketing agency can be an exhilarating and lucrative endeavor for those aiming to exploit the burgeoning need for top-notch video material. In this comprehensive guide, we will explore crucial aspects of starting a successful video marketing agency, such as defining your target audience and establishing campaign goals.

Objectives and Key Results 40

Objectives and Key Results Technique Campaign Clients 40

Hubspot

JANUARY 18, 2017

1) Target a highly-specific niche. One of the biggest reasons freelancers struggle with their new business efforts is because they haven't clearly defined a specialized niche. Here are a few examples of niches that proved lucrative for freelancers in 2016: Shopify development. 7 Ways Freelancers Can Start Earning More.

Niche 78

Niche Networking Clients Drivers/motivators 78

ConversionXL

OCTOBER 14, 2021

Are your campaigns driving conversions? Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. With data in hand, they were able to design hyper-targeted branding campaigns to influence key goals and drive audience growth by 20%. Do consumers know who you are? Market share.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Hubspot

JUNE 11, 2020

Below is a great example of a live video launched by Adobe as part of its Sketch Party series. While Reddit was later to the game by launching live video in 2019 , brands have still leveraged it quite a bit to engage with the platform's niche communities, or subreddits.

Non-Profits 101

Non-Profits B2C Launch Networking 101

Lead Fuze

MAY 26, 2023

As an ambitious entrepreneur aiming to make a lasting impression in the music industry, gaining knowledge on how to launch a music marketing agency is essential. Action Item #1: Research top-ranking websites in the music industry niche. To do this effectively, you’ll need a solid game plan for reaching out to potential clients.

Promote 52

Promote Pitch Technique Legal 52

ConversionXL

MARCH 31, 2021

Here are some example questions we recently used during a client campaign: Why did you decide to work with [AGENCY]? For example, since launching my podcast, Maker Mixtapes , in January 2021, I’ve had the pleasure of connecting with marketers from brands like Shopify, as well as industry leaders like Rand Fishkin.

Appointment 127

Appointment Clients Launch Follow-up 127

Hubspot

JANUARY 9, 2024

The canvassing technique is also used to gather information (usually through survey responses), for campaigning, and by different charitable groups. Because D2D sales is largely a numbers game …when it comes down to it, D2D sales is mostly a numbers game. D2D sales is more commonly associated with reps visiting people’s homes.

Objectives and Key Results 72

Objectives and Key Results Sales Trust Up-sell 72

ConversionXL

OCTOBER 4, 2018

David Longstreet, the chief data scientist at FanThreeSixty , offered an example: In our world of sports and entertainment, for example, most sports teams do not know how many people are in a stadium for a game. All-in-one niche providers. That knowledge gap hampers efforts to staff and stock the stadium appropriately.

Sports 131

Sports Clients Engineering Niche 131

SaaStr

OCTOBER 22, 2020

Not only did we grow faster than our competition, we also achieved Product Market Fit in less time and without throwing millions of dollars into ad campaigns and sales teams. Actively helping in niche groups on social platforms helped build our first communities, grass-roots style. Okay, but what’s the secret path to NPMF?

Engineering 90

Engineering Growth Niche Start-ups 90

Hubspot

APRIL 6, 2021

It's especially helpful to have a content calendar to align your social media content with upcoming events, such as product or service launches. This viral video from HubSpot garnered over 760K views and shows how to take a buzzy topic, like Game of Thrones, and apply it to your brand. They're short and get to the point.

Entertainment 95

Entertainment Promote Follow-up Niche 95

ConversionXL

JUNE 30, 2021

ConvertKit provides email marketing tools for independent creators, a segment of the target market only they honed in on when they launched. It’s a strong USP driven by purpose and niche. What’s more, the company’s branding, marketing campaigns, tone of voice, and services all align with its USP.

E-commerce 149

E-commerce Sell Angle Up-sell 149

Lead Fuze

JANUARY 2, 2024

To build such a fortress of content prowess, every piece—from social media updates to email campaigns—must play its part perfectly. Skyrocket your content game by digging into persona research—70% of marketers swear by it for crafting messages that resonate. Get to know your audience like they’re an open book.

Sales 52

Sales Strategize Niche Lead generation 52

ClickFunnels

NOVEMBER 17, 2021

This can mean lurking on Reddit, registering to niche online forums, joining paid communities, etc. He’s simply playing the long game. Create an ideal customer persona based on that information, then use it to make your paid advertising campaigns more precise. And launch your funnel! …in Seven bucks. I love them!

Lead generation 201

Lead generation Process Contact Up-sell 201

Lead Fuze

AUGUST 16, 2021

And so, the battle for the best employee advocacy campaign begins. No matter how many campaigns you launch, if you’re not doing it right, if you’re using the wrong message, if you patronize the wrong beliefs, they’ll never work. So, how do we avoid falling flat in our employee advocacy campaigns? 2 It Must Be Consistent.

Campaign 52

Campaign B2C Promote Pitch 52

ConversionXL

APRIL 3, 2019

Conversion teams: 6–8 week experiment cycles; Marketing teams: Prepare, campaign, prepare, campaign; Product teams: 2-week sprints. It’s a game of telephone—best-case scenario is that the distorted information has no effect; worst-case scenario is that it generates the opposite effect. Avoid guessing games (e.g.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

Hubspot

FEBRUARY 17, 2015

Not agreeing with your team members on exactly how you''ll define brand awareness can misalign expectations and start your campaign off on the wrong foot. So before diving into campaign brainstorm mode, sit down with all the stakeholders and agree on one specific brand awareness goal. HERE], but we don''t want to do any newsjacking.

Referrals 76

Referrals Campaign Launch Clients 76

Search Engine Land

JULY 31, 2023

Here are five tips to ensure your programmatic campaign is as successful as possible. Aligning your objectives with your campaign strategy from the outset is key. Thankfully, programmatic advertising can be a powerful forecasting tool, providing valuable insights into campaign performance and scalability.

Campaign 89

Campaign CTR Niche Networking 89