ClickFunnels

JANUARY 30, 2022

First of all, making assumptions is a deadly game when it comes to Internet marketing; ask yourself, can you really afford to play with your bottom line? The sooner you launch your funnel, the sooner you can begin optimizing it. Funnel Failure (or How to Avoid Poor Testing). I mean, that’s the natural assumption , right?

A/B testing 246

A/B testing Follow-up Price Conversion 246

Salesforce

MARCH 7, 2024

This means you can send them exclusive access to sales, early product launches, or special discounts. These types of targeted campaigns can lead to greater customer engagement and inspire recipients to take action. Back to top ) Become the email marketing GOAT Tired of your email campaigns not delivering results?

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL A/B testing 114

Lead Fuze

JANUARY 2, 2024

Ever felt like you’re in a never-ending game of hide and seek with potential customers? By automating email newsletters or follow-ups with A/B testing capabilities included in many platforms today, businesses can tailor their messaging so it resonates better with each segment within their target audience.

Lead generation 52

Lead generation A/B testing Cold Call Technique 52

Search Engine Land

JANUARY 24, 2023

A campaign encouraged people to link to Bush’s bio using the anchor text “Miserable Failure”. Plus, some thoughts on how this gave Android an added boost ahead of Verizon’s iPhone launch. So a few of us who work here got together and came up with an algorithm that minimizes the impact of many Googlebombs.”

A/B testing 123

A/B testing Engineering Price Territory 123

ConversionXL

SEPTEMBER 10, 2019

It directly impacts the company, is fairly autonomous, works great with a few high-caliber folks, and involves a ton of A/B tests. And the most common type of work I’ve done with my growth teams is using A/B tests to optimize an existing funnel. Version B still has a decent chance of winning.

Growth 133

Growth A/B testing Non-Profits Engineering 133

Martech

NOVEMBER 1, 2023

Whether it’s marketing, languages, technology, new board games or even stand-up comedy, he’s always looking to find out more and share it with others. This is what a statistically significant A/B test is. Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors.

A/B testing 97

A/B testing Technology Technology Start-ups 97

Lead Fuze

DECEMBER 5, 2023

Writing Assistant can elevate your SEO game. Revolutionize your SEO game with generative AI. Shaking up the SEO game with generative AI. AIforSEO #UserExperience Click to Tweet A/B Testing and AI Algorithms for SEO Success Driving successful SEO campaigns is no small feat. Did you know 81.5% Join the 13.3%

A/B testing 52

A/B testing User Experience Engineering Strategize 52

Hubspot

JANUARY 22, 2016

Not only do you need to know how to build a campaign through Google’s AdWords product, you also need to know how to stand out from the crowd. Once you have an account and you’re ready to go, click the Create Your First Campaign button. Choose Campaign Type. By the time we’re done, you’ll be an expert!

Campaign 77

Campaign A/B testing Niche Start-ups 77

ClickFunnels

DECEMBER 5, 2022

Table of Contents: #1 Build a Value Ladder Sales Funnel #2 Add Exclusive Bonuses to Your Affiliate Offer #3 Continue Providing Free Value to Your Email Subscribers #4 Build Out the Rest of Your Value Ladder #5 Play the Long Game! Just make sure to A/B test everything! 5 Play the Long Game! And launch your funnel! …in

Niche 130

Niche Pitch Cross-sell A/B testing 130

Search Engine Land

FEBRUARY 1, 2023

Read on to see how you can use ChatGPT to level up your marketing game without sacrificing strategy, authenticity or creativity. A quick primer on launching ChatGPT If you haven’t logged into ChatGPT yet, no worries! ” Explain why the ads would make a good test.” Hvac’s HVACs.”

Strategize 100

Strategize Objectives and Key Results A/B testing Clients 100

ConversionXL

OCTOBER 14, 2021

Are your campaigns driving conversions? Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. With data in hand, they were able to design hyper-targeted branding campaigns to influence key goals and drive audience growth by 20%. Do consumers know who you are? Market share.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

ConversionXL

NOVEMBER 23, 2022

Although more and more companies are joining the game, the stability of market positions is astonishing. The marketing team should create its own momentum through feature launches, content campaigns, product launches, and announcements. Salesforce, for example, increased its revenue market share to 18.4%

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

ConversionXL

JULY 16, 2021

It takes time, steady research, testing, and optimizing to craft the right message. How to win the marketing game with strategic messaging. When they launched, their coolers were 10x the average price. The same goes for new product launches. They weren’t an overnight success. It can’t live in a bubble.

Niche 127

Niche User Experience Launch Transportation 127

Openview

NOVEMBER 30, 2018

Pro-tip : For campaigns to non-executives, test an emoji in the subject line. Despite many advances since its invention in 1978, many of us still send emails like we’re living in 1997 (the launch of Yahoo Mail) – treating the medium like digital ink on digital paper. Or to start a free trial?

A/B testing 95

A/B testing Follow-up Campaign Start-ups 95

ConversionXL

MAY 3, 2017

On the surface, Facebook campaigns have 3 components: Audiences. 3 components of Facebook Campaigns. According to Direct Marketing Association , 77% of ROI is attributed to segmented, targeted, and triggered campaigns. Their campaign netted them seven times the ROI and 11 times as many new subscribers as their newsletter did.

E-commerce 133

E-commerce Customers Cross-sell Represent 133

Lead Fuze

NOVEMBER 10, 2023

Predictive Analytics and Personalization: The Game Changers Data collection isn’t just about volume; it’s also about precision. In addition, personalizing content based on user behavior and preferences has been a game-changer in marketing. Explore further with us as we probe these queries more deeply. But guess what?

Gaming 52

Gaming Strategize Technology Technology 52

Search Engine Land

APRIL 18, 2023

Speed While developing organic visibility can take time, a PPC campaign can be created in days and ramped up in weeks. Want to test a new product? You can get rapid feedback on a new product launch (or minimum viable product) by running a short PPC ad campaign. Are you looking at the long game?

Objectives and Key Results 101

Objectives and Key Results Minimum Viable Product A/B testing Engineering 101

Martech

NOVEMBER 10, 2023

In my last post , I covered how to write prompts for generative AI to create an email campaign brief that incorporates persuasion principles. This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Why this match-up?

A/B testing 97

A/B testing Campaign Retail Angle 97

ConversionXL

MAY 6, 2014

In 2012, I launched a kind of ‘Groupon deal for musicians’, where I gave away $1,250 worth of products, including recording time, iTunes distribution, and a guitar string endorsement deal for just $69 for 100 hours only. I had invested a lot into this campaign. tailor your offer to your audience or… B.) It had to work.

A/B testing 132

A/B testing CTR Contract Click Through Rate 132

Hubspot

AUGUST 27, 2020

An effective way to determine which types of ads grab the attention of your target audience members on the platform is to use A/B testing. A/B Test Your Pinterest Ads. We have a complete guide to A/B tests here , but I’ll give you the long story short. How to A/B Test Pinterest Ads.

A/B testing 101

A/B testing Campaign Niche Launch 101

ConversionXL

JULY 3, 2019

Does the next email in the sequence change if a recipient chooses “Launch a Virtual Machine” instead of “Host a Static Website” or “Start a Development Project,” for example? Read through our start-to-finish post on A/B testing. Common pitfalls in email testing—and how to avoid them. Testing the email vs. the journey.

Objectives and Key Results 121

Objectives and Key Results A/B testing Construction Campaign 121

Hubspot

DECEMBER 28, 2011

When you hear about A/B testing, it's often generically associated with testing landing pages. But what exactly can you test on the landing page ? And can A/B testing extend beyond landing pages to other areas of your marketing? (It Why A/B Test? What Can You A/B Test on Landing Pages?

A/B testing 61

A/B testing Launch Click Through Rate Lead generation 61

SaaStr

FEBRUARY 13, 2024

The constraint is a volume game. You might also hear SDRs campaigning AE counterparts to give them credit for demos on the fringe of whether they should count. For example, OpenStore is a Founders Fund portfolio company doing A/B testing with outbound to e-commerce. Giving your target something of value.

E-commerce 70

E-commerce Networking A/B testing GTM 70

ConversionXL

APRIL 3, 2019

Conversion teams: 6–8 week experiment cycles; Marketing teams: Prepare, campaign, prepare, campaign; Product teams: 2-week sprints. It’s a game of telephone—best-case scenario is that the distorted information has no effect; worst-case scenario is that it generates the opposite effect. Avoid guessing games (e.g.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

ConversionXL

SEPTEMBER 3, 2021

90% of worldwide app installs are organic, so play the long game to boost retention, not the short game to capture misaligned downloads. To do that, you need to define goals pre-launch to drive optimization post-launch. Then, target them with user acquisition campaigns. Define goals with continuous growth in mind.

UX 121

UX X-functional A/B testing Follow-up 121

ConversionXL

APRIL 29, 2014

Many people get hung up at the testing stage. Running A/B tests, they assume that they’re “doing CRO”, and to some extent they are, but the lack of a systematic approach to continual improvement leaves them with shallow victories that fail to translate into long-term growth. Why is this? They lack a system.

Engineering 117

Engineering Growth Conversion A/B testing 117

ConversionXL

JULY 13, 2019

when they launched their online presence. Here’s an example from Barack Obama’s former campaign website: Here’s another one: 2. Mad Libs is a phrasal template word game in which one player prompts another for a list of words to substitute for blanks in a story, usually with funny results.

Conversion 72

Conversion A/B testing Drivers/motivators Lead generation 72

Hubspot

MARCH 29, 2013

The best inbound marketers do, indeed, play a good long game, but you can use inbound marketing tactics and strategies to move the needle immediately, too. Nurture leads with campaigns that bring them further down the funnel. Track and test all of your activities so you can get a more accurate gauge of what's working.

A/B testing 75

A/B testing Angle Education Campaign 75

ClickFunnels

NOVEMBER 17, 2021

Adding these elements will likely increase the conversion rate of your landing page but you should always A/B test everything just to be sure. He’s simply playing the long game. Create an ideal customer persona based on that information, then use it to make your paid advertising campaigns more precise. Seven bucks.

Lead generation 201

Lead generation Process Contact Up-sell 201

ConversionXL

JANUARY 31, 2014

Landing page design isn’t a game where you flex your own aesthetic prowess. Sidetrack: What Are The Elements of a Viral Pre-Launch Page? Making The Most Of Your Autoresponder Campaign. Notable Examples: Step 11 – Start A/B Testing. Recommended Reading: How Long Should I Run My Landing Page Test For?

A/B testing 134

A/B testing E-commerce Conversion Up-sell 134

Hubspot

APRIL 18, 2014

Think of this post as the first step of your game plan to optimize your landing pages. Keep in mind that there isn''t always one *right* way to fix a landing page problem -- you may have to keep testing to see what works best for you. If you''ve never run an A/B test before, here''s a guide to show you how.

A/B testing 77

A/B testing Referrals Promote Conversion 77

Hubspot

FEBRUARY 10, 2013

Game Over: Twitter Mentioned In 50% Of Super Bowl Commercials, Facebook Only 8%, Google+ Shut Out, From Marketing Land. Of course, the question of “Which team will win the game?” But the question, “Which social networks will prevail as the most popular means of communication during the game?” Here we go.

A/B testing 72

A/B testing Campaign Gaming Networking 72

Salesforce

FEBRUARY 19, 2024

For small businesses, this is an opportunity to design email marketing campaigns that truly connect with customers. When I shared stories about a local author’s book launch adventure, my engagement rates shot up. Predictive AI is a game-changer in how it can optimize send times. You want this number to climb.

A/B testing 113

A/B testing Click Through Rate Campaign CTR 113

Sales Hacker

OCTOBER 31, 2017

Reluctance, objections, complaints and outright rejection are so common in sales that any salesperson who lacks grit and the ability to roll with the punches will soon be out of the game. Launched by Jill Konrath in 2012, SNAP stands for S imple, i N valuable, A ligned and P riority. Closing/Negotiation/Conversion. SNAP Selling.

Process 82

Process Objectives and Key Results Repeat business Referrals 82

Hubspot

JANUARY 14, 2013

The next step to achieving "remarkable" is assembling an all-star cast of marketers -- the ones you'd send to the championship game. Do you love SEO and staying ahead of the game on SEO best practices and developments? You'll be expected to develop and track email campaigns to ultimately increase our business' email marketing success.

B2C 78

B2C A/B testing Campaign Strategize 78

Martech

MARCH 9, 2023

For email marketers, the obvious includes marketing data we use when creating and structuring campaigns, choosing audiences, measuring success and taking the next steps. Our campaigns are like an ongoing source of market research. Here are three scenarios where data can steer you wrong A/B testing.

A/B testing 108

A/B testing Campaign Drivers/motivators Conversion 108

Salesforce

APRIL 16, 2024

But that doesn’t cut you out of the game. Plan before you build a campaign There are some key steps to understand before getting started. Sending out newsletters or email campaigns featuring blog posts, special promotions, or product updates keeps the audience informed and engaged. Here’s how you can get started.

Objectives and Key Results 110

Objectives and Key Results Click Through Rate Campaign Promote 110