Martech

APRIL 18, 2024

That’s when I realized that the shift from conversions to key events in GA4 is a game-changer. The post Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer appeared first on MarTech. UA reported what users did; GA4 generates predictive insights. UA used last-click attribution; GA4 uses data-driven attribution.

Gaming 101

Gaming Conversion Objectives and Key Results Referrals 101

Search Engine Land

JANUARY 25, 2023

In 2022, it was estimated that 227 million people in the US played video games and 46% of those were women. With game revenues projected to reach $285 billion by 2027, it’s no surprise that this is a huge opportunity for advertisers. Video games and ads have come a long way in the last few decades. What are video game ads?

Gaming 89

Gaming Campaign Drivers/motivators Represent 89

ClickFunnels

OCTOBER 21, 2021

The post 11 Lead Generation Campaign Examples That Work Very Well appeared first on ClickFunnels. And what better way to learn lead generation than by analyzing examples of past successful lead-gen campaigns? Just one question: which campaign will help your business generate leads? That’s what we’ll do here! There you have it!

Lead generation 258

Lead generation Campaign Referrals Niche 258

Search Engine Land

MARCH 29, 2023

The video game industry is growing at an unprecedented rate, with revenues estimated to surpass $200 billion this year. As the number of gamers and the demand for new games continue to increase, the opportunity for advertisers to reach new and diverse audiences has never been greater. The role of ad verification.

Gaming 83

Gaming Campaign Education Consult 83

Search Engine Land

MARCH 1, 2023

In today’s digital age, video games have become a massive industry with millions of players worldwide. As the industry continues to grow, so does the competition among game developers and publishers to attract more players. However, measuring the success of video game ads can be a challenge.

Gaming 91

Gaming CTR Click Through Rate Non-Profits 91

ClickFunnels

OCTOBER 27, 2021

The post The Ultimate Sales Funnel Creator – How Clickfunnels Changes The Game appeared first on ClickFunnels. That’s why we made sure that our users could easily create their own email marketing campaigns to follow up with leads. Your sales funnel is the foundation of your business. But there are so many options out there.

Gaming 239

Gaming Commission X-functional Sales 239

ClickFunnels

NOVEMBER 29, 2022

The post 9 Strategies For Successful SaaS Email Marketing Campaigns appeared first on ClickFunnels. Email marketing is one of the most effective ways to grow your SaaS business; if you want to see real results with your campaigns, then investing in an email marketing strategy is crucial. Social Media Campaigns. Email Often.

Campaign 130

Campaign Drivers/motivators Referrals Contact 130

Search Engine Land

JULY 11, 2023

Automation has had a game-changing impact on PPC marketing over the last six months, according to Frederick Vallaeys, co-founder & CEO of digital marketing agency Optmyzr, who spoke at SMX Advanced. This can be used not just for PMax, but also traditional search and shopping campaigns. Vallaeys said he has tested GPT 3.5

Gaming 98

Gaming Campaign Territory Technique 98

Search Engine Land

AUGUST 17, 2023

It can then apply its natural language processing prowess to interpret and drive insights that will take your SEO game to the next level. These identified websites should be relevant for a guest posting campaign for [INSERT YOUR DOMAIN NAME]." Then build out a tracking sheet to track your outreach campaign.

Gaming 97

Gaming Niche Objectives and Key Results SQL 97

Martech

AUGUST 3, 2022

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. The second B2B campaign on this list may surprise you, as it was built by a more traditional brand — Chevron.

Campaign 103

Campaign Gaming Education Technology 103

Martech

APRIL 7, 2022

Brands are tip-toeing into immersive VR experiences, also known as the metaverse, through the gaming world. There are a wide range of options for brands to connect with the otherwise elusive gaming audience. The New York event showed marketers a crash course about the metaverse and how games are part of that. moms playing games.

Gaming 108

Gaming Territory Campaign Launch 108

Search Engine Land

FEBRUARY 15, 2023

We know that in-game ads can benefit publishers, developers, and advertisers. Both ad networks and exchanges are a useful part of programmatic advertising and can help grow your game or brand. This is the fourth article in our series on why video game advertising is a huge opportunity for brands in 2023.

Gaming 93

Gaming Networking Campaign Angle 93

Martech

FEBRUARY 16, 2023

Programmatic ad campaigns live and die on getting customer segmentation right. We asked Annamarie Andrews, VP for global marketing at Cielo , an international talent acquisition partner, to walk us through two programmatic B2B ad campaigns — how they did it and what they learned along the way. Brand is the long game.

Campaign 102

Campaign B2B Construction B2C 102

Search Engine Land

JULY 31, 2023

Here are five tips to ensure your programmatic campaign is as successful as possible. Aligning your objectives with your campaign strategy from the outset is key. Thankfully, programmatic advertising can be a powerful forecasting tool, providing valuable insights into campaign performance and scalability.

Campaign 92

Campaign CTR Niche Networking 92

Martech

MARCH 14, 2023

What did you think of the ads that ran during the Big Game? Their data-driven Big Game report is the ultimate tool for marketers looking to evaluate brand performance and formulate best practices for their own campaigns. The post The Big Game brand lift results are in! Did any stand out to you?

Gaming 80

Gaming Campaign B2C 80

ClickFunnels

JANUARY 8, 2023

The post Copywriting For Emails – 14 Ways To Improve Your Campaigns appeared first on ClickFunnels. Here are 14 proven ways to improve your campaigns with stellar copywriting! Email marketing is a long-term game. You can create A/B tests with your email campaigns easily using ClickFunnels ( learn more here! ).

Campaign 130

Campaign A/B testing Click Through Rate Trust 130

Search Engine Land

AUGUST 18, 2023

IPG Mediabrands advised its clients to temporarily pause campaigns using Google’s Performance Max. When viewers clicked on these campaigns, they were redirected to the brand’s website, which sometimes resulted in dropping cookies on the user’s browser. IPG Mediabrands investigates.

Campaign 97

Campaign Clients Legal Consult 97

Search Engine Land

OCTOBER 18, 2022

TikTok announced a new campaign type for brands to further enhance their performance in the app. The new solution is called Smart Performance Campaigns. Through leveraging machine learning, getting started with Smart Performance Campaign is as easy as it sounds. ” Who should use Smart Performance Campaigns.

Campaign 90

Campaign A/B testing Launch Gaming 90

Martech

MARCH 6, 2023

It can also be streamed through smart TVs, Blu-ray players and game consoles like PlayStation and Xbox (there were 1 billion in 2019 ). Enhanced opportunities for interactive campaigns. Successful CTV campaigns start with a plan based on clearly defined goals that matter to your success. Easy integration with new platforms.

Campaign 75

Campaign CTR Gaming Service 75

Search Engine Land

JANUARY 17, 2023

This is the future that Google’s automation was supposed to prevent, but instead, we’re still trying to understand the basics of a campaign type that’s largely a black box. Here are seven mistakes I’ve seen people make with Performance Max campaigns that you can avoid repeating. Mistake 3: Picking the wrong campaign structure.

Retail 97

Retail Campaign Non-Profits Start-ups 97

Search Engine Land

MARCH 20, 2023

To get results from paid search, you’ll need to deliver better campaigns and increase your bids, which drives costs up. When running PPC campaigns, you are contending with this concept and many other factors outside your control. The post PPC is a tough game – you have to accept it appeared first on Search Engine Land.

Gaming 89

Gaming Non-Profits Profit margin Price 89

Heinz Marketing

JULY 31, 2023

Let’s explore some practical tips and solutions to keep your head in the game while still enjoying the best of summer. Use this time to brainstorm innovative sales strategies, engaging marketing campaigns, and ways to strengthen customer relationships. And, the impending return of school and fall events can add to the pressure.

Gaming 92

Gaming B2B Drivers/motivators Technology 92

Martech

FEBRUARY 8, 2024

When creating email campaigns for your BOFU SEO content, be sure to personalize the messages and include a clear call to action. The post Why bottom-of-the-funnel SEO is the game-changer your B2B needs appeared first on MarTech. Email sequences Another way to leverage alternative channels is to use email marketing. In your inbox.

B2B 109

B2B Gaming Niche Appointment 109

Martech

APRIL 13, 2022

Previously in closed beta, the platform automates and streamlines app-driven mobile campaigns. Examples of such categories include photo and video editing apps, some game sub-categories and VPN apps that provide secure wireless connections for mobile devices, according to Peli Beeri, general manager, Luna. What it does. Why we care.

Campaign 81

Campaign Launch Gaming Networking 81

Sales Nexus

AUGUST 17, 2021

What do you need to do to separate your B2B email campaigns from the rest of the crowd, and to stand out amidst all the sales noise? How do you create B2B email campaigns that actually get results? How do you make your B2B email campaigns stand out? But at the end of the day, that’s the name of the game.

Campaign 111

Campaign B2B CRM Closing 111

Search Engine Land

MARCH 12, 2024

Google announced a range of new advertising tools and solutions for mobile app developers at the Games 2024 Developer Summit, including: AI asset suggestions. Immersive in-game ads. Google confirmed that image suggestions for App campaigns are now generally available, while text suggestions are currently in beta testing.

A/B testing 113

A/B testing Construction Gaming Campaign 113

Martech

AUGUST 22, 2022

Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. Popular games like Zynga’s Words with Friends will ask players to consent to share location data under terms that allow that data to be used in campaigns. Interpreting location data for marketing campaigns.

Campaign 78

Campaign E-commerce Customers Retail 78

Heinz Marketing

APRIL 28, 2020

Send something that engages others in the household: In other words, get the family and/or roommates involved as a positive reflection of your brand and campaign. It could be a game, small toy, even something trivial works. The post Five keys for successful WFH direct mail campaigns appeared first on Heinz Marketing.

Campaign 95

Campaign Gaming B2B Prospecting 95

Hubspot

JANUARY 6, 2020

In 2019, we saw a number of companies create award-winning campaigns that generated ROI, brought in new customers, and expanded their brand awareness. And with digital and online media consumption growing , we'll likely see even more fascinating or creative campaigns in 2020. The Truth is Worth It" - The New York Times.

Campaign 84

Campaign Gaming Launch Education 84

Search Engine Land

FEBRUARY 21, 2024

The Kansas City Chiefs beat the San Francisco 49ers in a thrilling game with a final score of 25-22. But beyond the game itself, another competition was happening – determining which of the 59 commercials that aired was the most effective advertisement. This year’s big game was played in between 59 ads. million viewers.

Gaming 113

Gaming Campaign Clients Represent 113

Heinz Marketing

OCTOBER 29, 2022

5 Powerful Ways Having A Positive Attitude Can Be A Game Changer by Lolly Daskal A positive attitude may not make you less stressed, but it can give you the skills you need to cope with stress in a healthier way. Check it out to learn some of the benefits of positivity.

Gaming 94

Gaming B2B Conversion Lead generation 94

Martech

FEBRUARY 10, 2022

Big spenders will commit a sizeable chunk of their budget to create and air a commercial during the big game. Their message, “Work without Limits,” came out of their IPO campaign last year and aims at inspiring workers at every level, not just executive decision makers. Big splash for B2B audiences with monday.com Super Bowl debut.

Gaming 92

Gaming Sports B2B Campaign 92

Martech

FEBRUARY 13, 2024

As the Kansas City Chiefs mounted a late-game charge to become repeat champions (three titles in five years!), Digital channels provided more options for audiences to engage with the Big Game, including an inventive stream on Nickelodeon called by SpongeBob SquarePants and friends. Brands leveraged the record-breaking viewership (123.7

Gambling 118

Gambling Entertainment Gaming Campaign 118

Hubspot

APRIL 20, 2020

As marketers, we probably all have that one campaign that we can note as a favorite. Stunning campaigns are striking and evoke emotion: Joy, inspiration, liberation, excitement … the list goes on and on. For me, when I think of incredible content marketing campaigns, I turn to fast food. October 28, 2019. Pepsi Max's Uncle Drew.

Campaign 98

Campaign Commission Entertainment Drivers/motivators 98

ConversionXL

MAY 13, 2020

After all, most questions we answer are pretty basic: Which campaigns bring more conversions? Last but not least, storing raw data can be a total game-changer if you join forces with other data sources. What’s more annoying than realizing that a campaign that generated a bunch of leads generated a bunch of irrelevant leads?

Gaming 85

Gaming Sports SQL X-functional 85

Search Engine Land

APRIL 9, 2024

The merger is also set to provide WPP clients with deeper insights into their target audiences, accurately predict and explain content effectiveness, and optimize campaigns. Smarter content optimisation: To enhance the system’s predictive capabilities for marketing content success, even before campaign activation.

Campaign 136

Campaign Clients Technology Technology 136

Search Engine Land

APRIL 11, 2024

Violent video games. TikTok also expanded its partnerships with DoubleVerify (DV), Integral Ad Science (IAS), and Zefr to include post-campaign measurement of these new controls Unified TikTok Ads Manager hub. Category Exclusion. Combat sports. Youth content. Fashion/Retail. Financial Services. Technology. Automotive. Entertainment.

Gambling 104

Gambling Launch Entertainment Sports 104