Martech

AUGUST 3, 2022

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. The second B2B campaign on this list may surprise you, as it was built by a more traditional brand — Chevron.

Campaign 110

Campaign Gaming Education Technology 110

ClickFunnels

OCTOBER 27, 2021

The post The Ultimate Sales Funnel Creator – How Clickfunnels Changes The Game appeared first on ClickFunnels. That’s why we made sure that our users could easily create their own email marketing campaigns to follow up with leads. Your sales funnel is the foundation of your business. But there are so many options out there.

Gaming 239

Gaming Commission X-functional Sales 239

Martech

FEBRUARY 8, 2024

You could even create a series of posts that promote your content and offer valuable insights or tips. When creating email campaigns for your BOFU SEO content, be sure to personalize the messages and include a clear call to action. You can also use email marketing to promote your lead magnets and other conversion-focused content.

B2B 114

B2B Gaming Niche Appointment 114

Search Engine Land

FEBRUARY 15, 2023

We know that in-game ads can benefit publishers, developers, and advertisers. Both ad networks and exchanges are a useful part of programmatic advertising and can help grow your game or brand. This is the fourth article in our series on why video game advertising is a huge opportunity for brands in 2023.

Gaming 91

Gaming Networking Campaign Angle 91

Search Engine Land

OCTOBER 18, 2022

TikTok announced a new campaign type for brands to further enhance their performance in the app. The new solution is called Smart Performance Campaigns. Through leveraging machine learning, getting started with Smart Performance Campaign is as easy as it sounds. ” Who should use Smart Performance Campaigns.

Campaign 88

Campaign A/B testing Launch Gaming 88

Martech

APRIL 13, 2022

Previously in closed beta, the platform automates and streamlines app-driven mobile campaigns. When marketers promote an app, Luna Search Ads improves discovery by helping determine the best keywords to use and how to manage them in Apple Search Ads. When the goal of a campaign is post-install performance (ROAS, CPA, etc.)

Campaign 88

Campaign Launch Gaming Networking 88

Martech

AUGUST 22, 2022

Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. Popular games like Zynga’s Words with Friends will ask players to consent to share location data under terms that allow that data to be used in campaigns. Interpreting location data for marketing campaigns.

Campaign 85

Campaign E-commerce Customers Retail 85

Search Engine Land

APRIL 11, 2024

Violent video games. Category Exclusion only applies to content that doesn’t breach TikTok’s Community Guidelines – for example, although the platform does now allow the promotion of gambling services, content featuring gambling in entertainment, such as movies, is allowed. Combat sports. Youth content. Fashion/Retail.

Gambling 101

Gambling Launch Entertainment Sports 101

Martech

FEBRUARY 13, 2024

As the Kansas City Chiefs mounted a late-game charge to become repeat champions (three titles in five years!), Digital channels provided more options for audiences to engage with the Big Game, including an inventive stream on Nickelodeon called by SpongeBob SquarePants and friends. Brands leveraged the record-breaking viewership (123.7

Gambling 125

Gambling Entertainment Gaming Campaign 125

Hubspot

MARCH 10, 2020

Below, let's review the top strategies to promote your business locally. In fact, you should use both social media and search engine advertising to promote your business locally. To further promote your local business, you can cater your blogging strategy to your local audience. Maybe they have to play a game to get points.

Promote 95

Promote Territory Start-ups Engineering 95

Search Engine Land

FEBRUARY 21, 2024

The Kansas City Chiefs beat the San Francisco 49ers in a thrilling game with a final score of 25-22. But beyond the game itself, another competition was happening – determining which of the 59 commercials that aired was the most effective advertisement. This year’s big game was played in between 59 ads. million viewers.

Gaming 113

Gaming Campaign Clients Represent 113

Search Engine Land

SEPTEMBER 12, 2023

Rather than focus on ecommerce holiday SEO strategies and campaigns – which you should (hopefully) already have nailed down – now is a good time to start thinking ahead to next year. Learn from last year Start by reviewing last year’s campaign wrap-ups to identify any missing data or insights. Unsure where to begin with tracking?

Gaming 139

Gaming Campaign Clients Start-ups 139

Search Engine Land

OCTOBER 3, 2023

Casual games expansion Microsoft is rolling out Audience Ads to new placements, such as home, menu, and game screens across games that come defaulted onto Windows computers. Currently, Audience Ads are served in Treasure Hunt and Jigsaw but the tech giant has confirmed it is expanding reach to all Casual Games by 2024.

Product 110

Product Gaming Launch Campaign 110

Search Engine Land

APRIL 8, 2024

Content promotion (social ads, influencer marketing, etc.). You spend $10,000 creating a series of blog posts and videos promoting your new line of organic cotton t-shirts. Promote across channels Extend the reach of your content by promoting it across various channels where your target audience is active. Staff salaries.

Objectives and Key Results 116

Objectives and Key Results Promote Campaign Drivers/motivators 116

Hubspot

APRIL 20, 2020

As marketers, we probably all have that one campaign that we can note as a favorite. Stunning campaigns are striking and evoke emotion: Joy, inspiration, liberation, excitement … the list goes on and on. For me, when I think of incredible content marketing campaigns, I turn to fast food. October 28, 2019. Pepsi Max's Uncle Drew.

Campaign 93

Campaign Commission Entertainment Drivers/motivators 93

Martech

OCTOBER 13, 2023

This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and data from those campaigns. The expansion of programmatic DOOH ( the big story last year , but the growth continues) allows advertisers to incorporate DOOH in omnichannel campaigns. A campaign in the U.K.

Campaign 120

Campaign Retail Gaming Networking 120

Search Engine Land

APRIL 19, 2024

Let’s dive into seven proven strategies that can help you elevate your Google responsive search ads game. That’s all well and good for campaigns and ad groups that have big budgets and big volumes. Extra word of caution: Never use this for competitor keyword campaigns. a sale or an event).

CTR 102

CTR A/B testing Objectives and Key Results Campaign 102

Martech

MAY 17, 2022

In a survey of 500 marketers, the report found that, overall, 24% plan to drop some kind of campaign in the metaverse in the next year. A mere 17% are attempting some kind of NFT promotion. The whole point of a branded NFT campaign is to engage with real fans at a deeper level, not for them to flip your NFT and make a buck.

Niche 120

Niche Gaming Campaign Promote 120

Salesforce

MARCH 7, 2024

As someone in this segmented group, I could receive emails offering exclusive California-based fitness events, personalized workout plans for beginners (considering my recent subscription), or promotions on fitness gear tailored to my interests. Different segments might respond better to various tones, styles, or even promotional offers.

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL A/B testing 114

Martech

SEPTEMBER 21, 2021

The promotion is designed and supported by NFT marketplace Sweet with a focus on experience and easy adoption of the technology. The BK Keep It Real Meals campaign felt like a natural fit to launch this kind of large-scale NFT-based game that would allow guests to engage with our brand and this campaign in a unique, culturally relevant way.”.

Gaming 130

Gaming Promote Launch Technology 130

Martech

MARCH 28, 2023

Sales: Analytics, Account Discovery Dashboard, AI and more The latest sales updates are, in my opinion, a game-changer. Quick promotion set-up A quick promotion setup option now simplifies loyalty management and promotions programs. This installment features recent enhancements to Sales and the Customer Data Platform.

Click Through Rate 91

Click Through Rate Promote Campaign CRM 91

Lead Fuze

OCTOBER 6, 2021

The goal of prospecting or prospect outreach campaign is to build a prospect base made up of current and potential customers; then communicate with them in an organized and systematic manner in the hopes of turning them from potential to current customers. What is an Outreach Campaign. Individualized approach.

Campaign 52

Campaign Prospecting A/B testing Cold Call 52

Martech

JULY 29, 2022

The cross-promotion was part of a long-term initiative executed by Under Armour and spearheaded by NFT branding and tech company Luna Market. Game tie-ins. With their latest promotion, Under Armour capitalized on fan interest from real games by tying special NFT drops to results on the court. Curry Brand NF3 basketball.

Transportation 112

Transportation Gaming Promote Sports 112

Search Engine Land

MARCH 6, 2024

So, how do we create winning ads when two layers of technology promote less human involvement? Dig deeper: How AI is changing the game for PPC account managers Let’s look at ways to leverage human knowledge and AI to create impactful ads this year. These two campaign types certainly require a different approach to ad creation.

A/B testing 121

A/B testing Campaign Networking Engineering 121

ConversionXL

JULY 29, 2015

I scoured the academic research on crowdfunding, philanthropy, and helping behavior to understand when and why people donate money (and how you can use those principles in a crowdfunding campaign). Have you ever launched and completed a similar project to the one that you’re promoting? donating to your campaign).

Campaign 131

Campaign Technique Education Promote 131

Hubspot

NOVEMBER 8, 2019

When I read the status update, I realized she was doing the Ice Bucket Challenge in an effort to promote awareness for amyotrophic lateral sclerosis (ALS) disease. That's what a successful social media campaign looks like. Below, let's review the top social media campaign ideas to try this year. Build social proof.

Campaign 52

Campaign Promote Entertainment Launch 52

Search Engine Land

SEPTEMBER 6, 2023

Although temperatures continue to linger in the upper half of the thermometer, it’s never too early to begin setting your SEO campaigns up for success amid an ever-crowded holiday shopping field. Brings structure and clarity to campaigns across diverse platforms. The holiday season is both a marathon and a sprint.

Click Through Rate 133

Click Through Rate A/B testing Retail Strategize 133

Lead Fuze

JUNE 26, 2023

This ensures continuous improvement in campaign effectiveness. From simple image ads to immersive video ads, you need to choose the type that aligns with your campaign objectives and platform norms. Therefore, when devising a campaign strategy, consider not only the content but also how to foster engagement.

Objectives and Key Results 97

Objectives and Key Results Campaign Promote Clients 97

ClickFunnels

DECEMBER 13, 2021

However, our friend Jim Edwards wrote a book called “Copywriting Secrets” that can help you to take your copywriting game to the next level super fast. It comes from paid advertising campaigns and influencer promotions. We recommend you start by learning to run Facebook Ads campaigns. Get “Copywriting Secrets” for FREE!

Lead generation 263

Lead generation Promote Contact Campaign 263

Martech

FEBRUARY 4, 2022

Marketers understand the value in implementing new technology like non-fungible tokens (NFTs) to launch campaigns, especially to pull in younger audiences. They have to know what they’re doing, and with NFTs the game plan isn’t well-known. Determine goals for your brand’s NFT campaign. The tech partner behind these NFTs is L.A.-based

Launch 125

Launch Campaign Gaming Technology 125

Veloxy

MARCH 1, 2021

After that, Amazon is able to track your purchases and browsing history to better tailor marketing and email campaigns based on your likes, tastes and preferences. That’s because the company uses CRM to promote collaboration and deal with all sorts of customer issues as quickly and as efficiently as possible. 5: Activision CRM.

Customer Relationship Management 204

Customer Relationship Management Relationship Management Customers CRM 204

ClickFunnels

AUGUST 2, 2021

You need to be able to effectively promote your products online if you want your company to thrive in today’s fiercely competitive marketplace. Create marketing campaigns that truly resonate with your dream customers. Just keep an eye on the numbers to make sure that the campaign remains profitable! #7

Niche 290

Niche Follow-up Up-sell Start-ups 290

ClickFunnels

OCTOBER 24, 2021

Simply create a Facebook ad campaign, set a small daily budget, start running ads, then watch what happens. Is that ad campaign profitable – are you in the black after you deduct all expenses from your revenue? Is that ad campaign profitable – are you in the black after you deduct all expenses from your revenue?

Lead generation 246

Lead generation Real Estate Niche Promote 246

ConversionXL

JUNE 6, 2016

One of its greatest powers is segmenting customers into three parts: detractors, passives, and promoters. You can send targeted campaigns to promoters, try to convert passives into promoters, and try to solve the problems that detractors complain about. But can you turn a detractor into a promoter? Image Source.

Promote 59

Promote Retail Follow-up Service 59

Martech

JANUARY 19, 2023

You can alert them to new products, or let them know about targeted promotions that might fit their previous behaviors.” Dig deeper: Mobile leads growth in the expanding in-game ad industry Inbox messages Inbox messages are the least common of the three categories. You can welcome users with a series of onboarding screens. Get MarTech!

Promote 99

Promote Gaming Campaign Clients 99

ClickFunnels

SEPTEMBER 27, 2021

But don’t promote those services with your ads, promote your lead magnet instead. Another great platform to promote your legal services on is LinkedIn. Create a video that comprehensively covers the topic and make sure to promote your lead magnet at the end of it. Keep in mind that networking is a long game.

Referrals 237

Referrals Legal Lead generation Non-Profits 237

Martech

MARCH 7, 2024

Toss in representatives from about 75 vendors and the event was thick with pitches, presentations and promotions. A bunch of generative AI content tools were on the vendor floor and featured in presentations, but nothing that was game changing. I was in attendance, along with a good 250 to 300 marketers.

Entertainment 94

Entertainment Presentation Contract Pitch 94