Martech

AUGUST 3, 2022

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. The second B2B campaign on this list may surprise you, as it was built by a more traditional brand — Chevron.

Campaign 121

Campaign Gaming Education Technology 121

Martech

FEBRUARY 8, 2024

You could even create a series of posts that promote your content and offer valuable insights or tips. As an option, you can launch lead magnet ads on LinkedIn to get your prospects’ contact details. When creating email campaigns for your BOFU SEO content, be sure to personalize the messages and include a clear call to action.

B2B 120

B2B Gaming Niche Appointment 120

Search Engine Land

OCTOBER 3, 2023

Casual games expansion Microsoft is rolling out Audience Ads to new placements, such as home, menu, and game screens across games that come defaulted onto Windows computers. Currently, Audience Ads are served in Treasure Hunt and Jigsaw but the tech giant has confirmed it is expanding reach to all Casual Games by 2024.

Product 116

Product Gaming Launch Campaign 116

Martech

FEBRUARY 13, 2024

As the Kansas City Chiefs mounted a late-game charge to become repeat champions (three titles in five years!), Digital channels provided more options for audiences to engage with the Big Game, including an inventive stream on Nickelodeon called by SpongeBob SquarePants and friends. Brands leveraged the record-breaking viewership (123.7

Gambling 133

Gambling Entertainment Gaming Campaign 133

Search Engine Land

FEBRUARY 21, 2024

The Kansas City Chiefs beat the San Francisco 49ers in a thrilling game with a final score of 25-22. But beyond the game itself, another competition was happening – determining which of the 59 commercials that aired was the most effective advertisement. This year’s big game was played in between 59 ads. million viewers.

Gaming 116

Gaming Campaign Clients Represent 116

Martech

SEPTEMBER 21, 2021

Last week, QSR chain Burger King launched an NFT-based sweepstakes around their BK Keep It Real Meals. The promotion is designed and supported by NFT marketplace Sweet with a focus on experience and easy adoption of the technology. Early this year, Taco Bell made headlines for being an early adopter of NFT-based promotions.

Gaming 139

Gaming Promote Launch Technology 139

Salesforce

MARCH 7, 2024

As someone in this segmented group, I could receive emails offering exclusive California-based fitness events, personalized workout plans for beginners (considering my recent subscription), or promotions on fitness gear tailored to my interests. Different segments might respond better to various tones, styles, or even promotional offers.

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL A/B testing 114

Martech

OCTOBER 13, 2023

This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and data from those campaigns. The expansion of programmatic DOOH ( the big story last year , but the growth continues) allows advertisers to incorporate DOOH in omnichannel campaigns. A campaign in the U.K.

Campaign 123

Campaign Retail Gaming Networking 123

Hubspot

MAY 11, 2023

Create Urgency: Sales blitzes create a sense of urgency among potential customers, as they know that the offer or promotion is only available for a limited time. Your team should answer these questions to better understand the prospects they're trying to reach in the campaign: What regions are you targeting?

Territory 76

Territory Launch Campaign Promote 76

Search Engine Land

JUNE 8, 2023

Aside from expanding the reach of Store Ads campaigns beyond the Microsoft Store to Bing’s search results, advertisers will now have the opportunity to reach customers outside of the U.S. Developers can promote their apps built for Windows on Microsoft Store Ads by following a few simple steps. How it works. What’s next?

Territory 97

Territory Account management Represent Launch 97

ClickFunnels

AUGUST 2, 2021

You need to be able to effectively promote your products online if you want your company to thrive in today’s fiercely competitive marketplace. Create marketing campaigns that truly resonate with your dream customers. Just keep an eye on the numbers to make sure that the campaign remains profitable! #7

Niche 290

Niche Follow-up Up-sell Start-ups 290

Search Engine Land

FEBRUARY 1, 2023

Revamped Google Partners program finally launches In 2022, the changes to Partners program requirements, originally announced in 2020 , finally took effect. Read all about it in Google finally launches revamped Partners program. Google Demanded North Carolina Stay Quiet 2007: About Google’s tax break demands.

Engineering 134

Engineering Campaign Click Through Rate Launch 134

ClickFunnels

JUNE 30, 2021

We will also share the #1 launch mistake that you must avoid at all costs. Interestingly, 72% of respondents believed that influencer marketing campaigns brought in better quality customers compared to other marketing methods. So how can you use it to launch your product? #1 2 Partner With Influencers for Your Product Launch.

Product 148

Product Niche Launch Promote 148

Martech

MAY 6, 2022

This article will discuss eight modern campaigns that you can use for inspiration when marketing your brand. TikTok’s Re: Make campaign. In July 2021, TikTok challenged its community to think about the most memorable advertisements in recent history and create their versions of the ads for its Re: Make campaign.

Sports 113

Sports Non-Profits Campaign Launch 113

Martech

SEPTEMBER 22, 2021

Last week, QSR chain Burger King launched an NFT-based sweepstakes around their BK Keep It Real Meals. The promotion is designed and supported by NFT marketplace Sweet with a focus on experience and easy adoption of the technology. Maybe NFTs are more like CDPs than we might have thought. However, it’s still early stages.

Gaming 124

Gaming Launch Finance Campaign 124

ClickFunnels

DECEMBER 13, 2021

However, our friend Jim Edwards wrote a book called “Copywriting Secrets” that can help you to take your copywriting game to the next level super fast. It comes from paid advertising campaigns and influencer promotions. We recommend you start by learning to run Facebook Ads campaigns. And launch your funnel! …in

Lead generation 263

Lead generation Promote Contact Campaign 263

Hubspot

NOVEMBER 8, 2019

When I read the status update, I realized she was doing the Ice Bucket Challenge in an effort to promote awareness for amyotrophic lateral sclerosis (ALS) disease. That's what a successful social media campaign looks like. Below, let's review the top social media campaign ideas to try this year. Build social proof.

Campaign 53

Campaign Promote Entertainment Launch 53

ConversionXL

JULY 29, 2015

I scoured the academic research on crowdfunding, philanthropy, and helping behavior to understand when and why people donate money (and how you can use those principles in a crowdfunding campaign). Have you ever launched and completed a similar project to the one that you’re promoting? donating to your campaign).

Campaign 131

Campaign Technique Education Promote 131

Search Engine Land

DECEMBER 28, 2023

This feature, considered the “next generation of Discovery campaigns,” brings new elements such as enhanced ad creation flow, additional inventory, and insights. Unlike Discovery campaigns, which were limited to images, carousels, or product data feeds for creatives, Demand Gen allows the use of videos.

Retail 130

Retail X-functional Launch Non-Profits 130

Martech

MARCH 4, 2022

GumGum, a contextual-first digital advertising platform, has launched The Mindset Matrix, a framework for delivering targeted ad campaigns, across current and future channels, without the use of cookies or personal data. Why we care. Happily, it’s more sophisticated these days than advertising soap on daytime TV shows.

Government 97

Government Launch Gaming Promote 97

ClickFunnels

OCTOBER 24, 2021

Simply create a Facebook ad campaign, set a small daily budget, start running ads, then watch what happens. Is that ad campaign profitable – are you in the black after you deduct all expenses from your revenue? Is that ad campaign profitable – are you in the black after you deduct all expenses from your revenue?

Lead generation 246

Lead generation Real Estate Niche Promote 246

ClickFunnels

SEPTEMBER 27, 2021

But don’t promote those services with your ads, promote your lead magnet instead. Another great platform to promote your legal services on is LinkedIn. Create a video that comprehensively covers the topic and make sure to promote your lead magnet at the end of it. Keep in mind that networking is a long game.

Referrals 237

Referrals Legal Lead generation Non-Profits 237

Martech

FEBRUARY 2, 2022

Denny’s began a Name, Image and Likeness (NIL) program featuring student athletes last fall, when it included football’s “often-forgotten” offensive linemen in the brand’s cross-collegiate All-Pancaker Team promotion. Belibi dunked twice in games last season, and won the 2019 High School Slam Dunk competition. Image: Denny’s.

Sports 105

Sports Customers Gaming Launch 105

Martech

MARCH 23, 2022

Image of base NFT for 2023 Acura Integra promotion. This week Acura opened a virtual showroom on the 3D platform Decentraland to promote the 2023 Acura Integra and raise brand awareness among new customers using a multi-tiered NFT strategy. This is where the multi-tiered NFT promotion comes in. Image: Acura. Why we care.

Sell 98

Sell Promote Gaming Campaign 98

Hubspot

SEPTEMBER 23, 2020

While our brands might be capable of reaching basic targets all on their own, pooling marketing resources, combining skill sets, and jointly creating campaigns with other non-competing companies could help us reach much broader audiences. The campaign reached 10.5 The campaign reached 10.5 This tactic is known as co-marketing.

Strategic partnership 101

Strategic partnership Retail Campaign Promote 101

Search Engine Land

JANUARY 25, 2023

LinkedIn Ads launches In 2011, LinkedIn Ads officially launched. LinkedIn’s self-service PPC ad offering launched in beta in July 2008 under the name LinkedIn DirectAds. AdGooroo Launches Competitive Insights For Local Paid Search 2016: The new tool provided keyword, ad copy and budget insights at a city level.

Objectives and Key Results 94

Objectives and Key Results Retail Real Estate Engineering 94

Martech

OCTOBER 12, 2022

A campaign goes out with broken links or images, the wrong offer or an expired code. ” looks friendly and unthreatening and implies the damage from the earlier campaign wasn’t that bad. But if the original email goes out unchanged, it can look as if you’re just trying to push another campaign through.

E-commerce 122

E-commerce Objectives and Key Results Campaign Launch 122

ClickFunnels

OCTOBER 20, 2021

This one is straightforward: Once you have figured out how to profitably run ads to your lead generation funnel, start scaling that advertising campaign. SEO is a long game! #3 3 Offline Promotion. However, instead of promoting your life insurance directly, promote your lead magnet instead. Just do it gradually.

Lead generation 242

Lead generation Niche Promote Up-sell 242

Hubspot

FEBRUARY 6, 2020

Product launches are an exciting time for marketers. Unveiling to the world the new campaign you've created just for that specific launch can be a relief. Maybe this is your first launch ever, and you're completely lost about how to bring marketing messages to email inboxes or social media profiles. Tell a story.

Product 98

Product Customers Launch Campaign 98

Martech

MAY 13, 2022

Mobile is a key component of cross-channel campaigns (TV, OOH, Print). Understanding the basics is critical to the successful planning and execution of a mobile marketing campaign. Tips to get the best out of mobile campaigns. Messages can be promotional, service-based, or transactional. This space is changing constantly.

Retail 124

Retail Appointment Campaign Technology 124

Martech

OCTOBER 23, 2023

Embrace a long-term perspective A market downturn is a momentary glitch in an otherwise long game of building brand equity and trust. Consequently, brands should review and adjust their creative to highlight cost savings, discounts and promotions that resonate with price-sensitive consumers. Here’s how.

Finance 121

Finance Trust Market share Strategize 121

Martech

SEPTEMBER 7, 2022

Although much hype surrounds gaming and consumer-focused virtual spaces like Fortnite and Meta’s Horizon Worlds, a large portion of that $13 trillion pie will be dedicated to business communications. B2B marketers can no longer dismiss virtual worlds and immersive technology as tactics solely dedicated to consumer campaigns.

B2B 113

B2B Gaming Education Technology 113

Hubspot

NOVEMBER 13, 2017

So it was a little difficult for me to come up with just one "best" marketing campaign of all time -- which is why there are 14 in this post instead. Why are these marketing campaigns some of the best of all time? In fact, some of us might not have even been alive when these campaigns first aired. What Is a Marketing Campaign?

Campaign 78

Campaign Gambling Cross-sell Follow-up 78

SaaStr

FEBRUARY 9, 2024

Given this, you must understand the role that each facet of the business plays in promoting that product, from marketing and sales to customer service. Two pitfalls GC has seen when moving to a combination of product-led and sales-led: #1 Keep in mind that PLG is a volume game. Then, you build campaigns to move each step, bit by bit.

Go To Market 113

Go To Market Growth GTM Product 113

Hubspot

JULY 17, 2014

Warc just released its listing of the 100 smartest marketing campaigns worldwide. They prove that budget should never be a deterrent for compelling creative, and the best campaigns don’t need need some flashy tech integration. ” The ads were submitted to the awards circuit during 2013 and 2014. 1) Vodafone Fakka.

Campaign 76

Campaign Gambling Hospitality Launch 76

Search Engine Land

JANUARY 24, 2023

A campaign encouraged people to link to Bush’s bio using the anchor text “Miserable Failure”. Google Promotes Boost To All Of U.S., Plus, some thoughts on how this gave Android an added boost ahead of Verizon’s iPhone launch. My Life With Google Voice Number Porting, Six Months In 2011: The experience was largely good.

A/B testing 135

A/B testing Engineering Price Territory 135

Search Engine Land

MARCH 23, 2023

Google announces global launch of property promotion ads for hotels 2021: Property promotion ads helped hotels capture demand from users looking for places to stay. Google AdWords Officially Launches Demographic Bidding? Microsoft Advertising blocks 1.6 Wait… Google Banned BeatThatQuote Again!

Engineering 93

Engineering Promote Angle Healthcare 93