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In-game ads: why brands should be excited

Search Engine Land

In 2022, it was estimated that 227 million people in the US played video games and 46% of those were women. With game revenues projected to reach $285 billion by 2027, it’s no surprise that this is a huge opportunity for advertisers. Video games and ads have come a long way in the last few decades. What are video game ads?

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The top 10 immersive campaigns to learn from

Martech

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. It was a great question. My answer to her also sums up why you should care about this article.

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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

It’s a strategic shift that complements your marketing efforts. You could even create a series of posts that promote your content and offer valuable insights or tips. When creating email campaigns for your BOFU SEO content, be sure to personalize the messages and include a clear call to action. In your inbox.

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ROI-driven content marketing: Aligning strategies with revenue goals

Search Engine Land

Content promotion (social ads, influencer marketing, etc.). You spend $10,000 creating a series of blog posts and videos promoting your new line of organic cotton t-shirts. Promote across channels Extend the reach of your content by promoting it across various channels where your target audience is active. Staff salaries.

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Ecommerce marketing next year: 5 ways to set up for success

Search Engine Land

Rather than focus on ecommerce holiday SEO strategies and campaigns – which you should (hopefully) already have nailed down – now is a good time to start thinking ahead to next year. Learn from last year Start by reviewing last year’s campaign wrap-ups to identify any missing data or insights. Unsure where to begin with tracking?

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How to create a successful 2023 holiday season SEO strategy

Search Engine Land

Although temperatures continue to linger in the upper half of the thermometer, it’s never too early to begin setting your SEO campaigns up for success amid an ever-crowded holiday shopping field. Brings structure and clarity to campaigns across diverse platforms. Strategic timing Timing is everything.

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Pepsi, McDonald’s and the latest in digital out-of-home

Martech

This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and data from those campaigns. The expansion of programmatic DOOH ( the big story last year , but the growth continues) allows advertisers to incorporate DOOH in omnichannel campaigns. A campaign in the U.K.

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