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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Search Engine Land

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

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7 ways to elevate your responsive search ads

Search Engine Land

Let’s dive into seven proven strategies that can help you elevate your Google responsive search ads game. A few reasons why: You could be diluting the key USPs with filler content, just so the ad strength improves (not a quality indicator). Extra word of caution: Never use this for competitor keyword campaigns.

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What is Lead Nurturing? A Key Strategy for Sales Success

Lead Fuze

Let’s delve deeper into this key strategy for sales success. The objective? SalesStrategy #LeadNurturing Click to Tweet Essential Components of a Successful Lead Nurturing Strategy The key to unlocking the full potential of your lead nurturing program lies in understanding and delivering value at every interaction.

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How Iron Mountain implements conversational AI to drive engagement and revenue

Martech

As a result, the company improved customer engagement leading to revenue growth. Our objective is to handle the volume of communications to redirect a visitor to the correct support team, or to qualify them for a sales opportunity.” Literally, this is game-changing. There’s powerful campaign management involved.

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What is the best generative AI tool for writing PR content?

Search Engine Land

I have just finished conducting a series of tests to determine just that and found that the post generated by Bard produced: Slightly better results than a post I had written from scratch. Significantly better results than the post by ChatGPT. Dramatically better results than Claude 2. SUBSCRIBE See terms.

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How to build a CDP use case by Tealium

Martech

Customer data platforms (CDPs) have emerged as a game-changer , enabling businesses to harness the full potential of their customer data. Leverage retargeting campaigns across social media platforms to re-engage cart abandoners. Continuously measure and refine your strategies for optimal results using A/B testing and data analytics.